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Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910456969503321 |
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910781691403321 |
|
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of research on strategic alliances and value co-creation in the service industry / / Shai Rozenes and Yuval Cohen [editors]
| Handbook of research on strategic alliances and value co-creation in the service industry / / Shai Rozenes and Yuval Cohen [editors] |
| Autore | Rozenes Shai |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (507 pages) : illustrations |
| Disciplina | 658.044 |
| Collana | Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series |
| Soggetto topico |
Strategic alliances (Business)
Customer relations Economic value added |
| Soggetto non controllato |
Business performance
Consumer culture theory Customer satisfaction Product-service systems Project management Public relations Service-dominant logic Social media marketing Software management |
| ISBN |
9781522520856
9781522520849 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Strategic relationships: a service science perspective / Md. Abul Kalam Siddike [and 3 others] -- Engineering value co-creation in product-service systems: processes, methods, and tools / Giuditta Pezzotta, Sergio Cavalieri, David Romero -- Co-creation emerging in markets and with consumers: contrasting service-dominant logic and value co-creation / Barbara Aquilani, Costanza Nosi, Tindara Abbate -- The importance of customer satisfaction and customer loyalty in the service sector / Kijpokin Kasemsap -- The interactive approach to exploring value co-creation / Maya Golan -- Role of PR in relations management with strategic partners leading to value co-creation / Tanushri Mukherjee, S. S. Nathawat-Aibas -- Service capability analysis as a contribution to co-creation / Rogério Puga-Leal, Marta Ormazabal -- Co-creating value derivations in a service system journey / Ralph D. Badinelli -- Value co-creation approach for improving performance of outsourced projects / Yuval Cohen, Shai Rozenes -- An analysis of the agile theory and methods in the light of the principles of the value co-creation / Bertrand Verlaine -- Social media marketing and value co-creation: a system dynamics approach / Francesca Costanza -- Strategic IT alignment in service sector / Abrar Haider, Sureerat Saetang -- QPLAN: a tool for enhancing software development project performance with customer involvement / Marco Antônio Amaral Féris --
Balancing value co-creation: culture, ecology, and human resources in tourism industry / Jesus Alcoba [and 4 others] -- Value co-creation in education: a case study on engineering education / V. E. Annamalai -- Student-faculty joint research as a strategic alliance for knowledge co-creation in academia / Neeta Baporikar -- Mobile services for development: an opportunity for academic co-creation / Alan Hartman -- E-service innovation in rural Africa through value co-creation / Anna Bon, Jaap Gordijn, Hans Akkermans -- Modelling and simulation perspective in service design: experience in transport information service development / Monica Dragoicea [and 3 others] -- Co-creation and healthcare operations management / Paul Lillrank -- Value co-creation in fitness centers: the role of customer citizenship behavior on perceived value, satisfaction, and repurchase intention / Weisheng Chiu, Sunyun Shin, Hyun-Woo Lee. |
| Record Nr. | UNINA-9910159446203321 |
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Rozenes Shai
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| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The public relations strategist
| The public relations strategist |
| Pubbl/distr/stampa | New York, NY, : Public Relations Society of America, ©1995-©2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.2/0973/05 |
| Soggetto topico |
Public relations
Public relations - United States Relations publiques - Périodiques Relations publiques - États-Unis - Périodiques |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Public relations |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Strategist |
| Record Nr. | UNINA-9910679355803321 |
| New York, NY, : Public Relations Society of America, ©1995-©2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The public relations strategist
| The public relations strategist |
| Pubbl/distr/stampa | New York, NY, : Public Relations Society of America, ©1995-©2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.2/0973/05 |
| Soggetto topico |
Public relations
Public relations - United States Relations publiques - Périodiques Relations publiques - États-Unis - Périodiques |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Public relations |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Strategist |
| Record Nr. | UNISA-996208577503316 |
| New York, NY, : Public Relations Society of America, ©1995-©2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Scientia et securitas
| Scientia et securitas |
| Pubbl/distr/stampa | Budapest : , : Akadémiai Kiadó |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Social sciences
Technology - Security measures |
| Soggetto genere / forma |
Electronic journals.
Periodicals. |
| Soggetto non controllato |
Communication and transport industries
Accountancy Business management security information security security studies Public relations |
| ISSN | 2732-2688 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | hun |
| Record Nr. | UNISA-996476364403316 |
| Budapest : , : Akadémiai Kiadó | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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