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Brand Activation: Implementing the Real Drivers of Sales and Profit
Brand Activation: Implementing the Real Drivers of Sales and Profit
Pubbl/distr/stampa Vivid Publishing
Descrizione fisica 1 online resource (102 p.) : ill
Altri autori (Persone) McKayAlex
BrownGraham
SkalbergNeale
Soggetto non controllato Marketing
Product Management
Sales Management
Consumer Behavior
Business & Economics
ISBN 1-925442-41-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910156240003321
Vivid Publishing
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 1. / João Reis, Sandra Pinelas, Nuno Melão editors
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 1. / João Reis, Sandra Pinelas, Nuno Melão editors
Pubbl/distr/stampa Cham, : Springer, 2019
Descrizione fisica ix, 296 p. : ill. ; 24 cm
Soggetto topico 90Bxx - Operations research and management science [MSC 2020]
91Bxx - Mathematical economics [MSC 2020]
Soggetto non controllato Big Data Technology
Business Models
Digital Literacy
Education
Human Resources Development
Industrial engineering
Logistics
Operations Management
Operations Management Education
Product Management
Production & Information Systems
Service Science
Sustainable Operations
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Titolo uniforme
Record Nr. UNICAMPANIA-VAN0126914
Cham, : Springer, 2019
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 2. / João Reis, Sandra Pinelas, Nuno Melão editors
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 2. / João Reis, Sandra Pinelas, Nuno Melão editors
Pubbl/distr/stampa Cham, : Springer, 2019
Descrizione fisica ix, 272 p. : ill. ; 24 cm
Soggetto topico 90Bxx - Operations research and management science [MSC 2020]
91Bxx - Mathematical economics [MSC 2020]
Soggetto non controllato Big Data Technology
Business Models
Digital Literacy
Education
Human Resources Development
Industrial engineering
Logistics
Operations Management
Operations Management Education
Product Management
Production & Information Systems
Service Science
Sustainable Operations
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Titolo uniforme
Record Nr. UNICAMPANIA-VAN00126915
Cham, : Springer, 2019
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 1. / João Reis, Sandra Pinelas, Nuno Melão editors
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 1. / João Reis, Sandra Pinelas, Nuno Melão editors
Pubbl/distr/stampa Cham, : Springer, 2019
Descrizione fisica ix, 296 p. : ill. ; 24 cm
Soggetto topico 90Bxx - Operations research and management science [MSC 2020]
91Bxx - Mathematical economics [MSC 2020]
Soggetto non controllato Big Data Technology
Business Models
Digital Literacy
Education
Human Resources Development
Industrial engineering
Logistics
Operations Management
Operations Management Education
Product Management
Production & Information Systems
Service Science
Sustainable Operations
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Titolo uniforme
Record Nr. UNICAMPANIA-VAN00126914
Cham, : Springer, 2019
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 2. / João Reis, Sandra Pinelas, Nuno Melão editors
Industrial Engineering and Operations Management : XXIV IJCIEOM, Lisbon, Portugal, July 18–20 2. / João Reis, Sandra Pinelas, Nuno Melão editors
Edizione [Cham : Springer, 2019]
Pubbl/distr/stampa ix, 272 p., : ill. ; 24 cm
Soggetto topico 90Bxx - Operations research and management science [MSC 2020]
91Bxx - Mathematical economics [MSC 2020]
Soggetto non controllato Big Data Technology
Business Models
Digital Literacy
Education
Human Resources Development
Industrial engineering
Logistics
Operations Management
Operations Management Education
Product Management
Production & Information Systems
Service Science
Sustainable Operations
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Titolo uniforme
Record Nr. UNICAMPANIA-VAN0126915
ix, 272 p., : ill. ; 24 cm
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui