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Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
Autore Mizrahi Janet
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Descrizione fisica 1 online resource (109 p.)
Disciplina 808.06665
Collana Corporate communication collection
Soggetto topico Business writing
Communication in marketing
Public relations
Soggetto genere / forma Electronic books.
Soggetto non controllato Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Public relations
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
ISBN 1-283-89272-3
1-78034-430-9
1-60649-174-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Record Nr. UNINA-9910456969503321
Mizrahi Janet  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
Autore Mizrahi Janet
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Descrizione fisica 1 online resource (109 p.)
Disciplina 808.06665
Collana Corporate communication collection
Soggetto topico Business writing
Communication in marketing
Public relations
Soggetto non controllato Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Public relations
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
ISBN 1-283-89272-3
1-78034-430-9
1-60649-174-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Record Nr. UNINA-9910781691403321
Mizrahi Janet  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / / Janet Mizrahi
Autore Mizrahi Janet
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Descrizione fisica 1 online resource (109 p.)
Disciplina 808.06665
Collana Corporate communication collection
Soggetto topico Business writing
Communication in marketing
Public relations
Soggetto non controllato Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Public relations
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
ISBN 1-283-89272-3
1-78034-430-9
1-60649-174-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Record Nr. UNINA-9910814883503321
Mizrahi Janet  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui