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Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
| Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina | 659.1 |
| Collana |
Premier reference source
Gale eBooks |
| Soggetto topico |
Advertising
Marketing Branding (Marketing) |
| Soggetto non controllato |
Brand equity
Brand identity Crowdsourcing Customer retention Digital metrics Global advertising New media Product development Social media |
| ISBN |
9781522517948
9781522517931 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Record Nr. | UNINA-9910159445003321 |
| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Integration of cloud technologies in digitally networked classrooms and learning communities / / Binod Gurung, New Mexico State University, USA, Marohang Limbu, Michigan State University, USA, [editors]
| Integration of cloud technologies in digitally networked classrooms and learning communities / / Binod Gurung, New Mexico State University, USA, Marohang Limbu, Michigan State University, USA, [editors] |
| Autore | Gurung Binod <1976-> |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI, Global, DISSEMINATOR of KNOWLEDGE, , [2017] |
| Descrizione fisica | 1 online resource (xxiv, 328 pages) : illustrations (some color) |
| Disciplina | 371.33 |
| Collana | Advances in Educational Technologies and Instructional Design (AETID) Book Series |
| Soggetto topico |
Computer-assisted instruction
Cloud computing |
| Soggetto non controllato |
Activity theory
Blogging Digital identity Digital literacy Massive open online courses New media Online doctoral learning Second language learning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cloud- and crowd-networked pedagogy: integrating cloud technologies in networked classrooms and learning communities / Marohang Limbu -- Cloud-enabled learning environment: optimizing collaborative pedagogies, bridging the digital divide, and enhancing inclusive learning / Dilli Bikram Edingo -- Teaching and learning in the cloud: "anywhere, anytime." anybody, too?! / Anita August -- Genres in the MOOCology of writing: understanding cloud-based learning through a genre-activity analysis / Jason Chew Kit Tham -- 3Ds of integrating cloud technologies into classrooms: digital identity, competencies, and self-efficacy / Binod Gurung -- Critical cloud pedagogies: using network diagrams to name and visualize learning networks / Jack Hennes -- Pervasive pedagogy: collaborative cloud-based composing using Google drive / Maury Elizabeth Brown, Daniel L. Hocutt -- New media and technology: how do they change the notions of the rhetorical situations? / Ramesh Pokharel -- Translingual and digital ecologies: a cloud pedagogy for second language classrooms / Jialei Jiang -- The digital third world, digital democracy, and cloud pedagogy: learning from multilingual bloggers / Dhruba Neupane -- Doctoral learning and cognitive apprenticeship: technology tools for emerging scholars / Katherine Emmons -- Phases, scaffolds, and technology: cloud-based student collaboration model for online and blended course design / Julia Parra -- Digital literacy: dilemma for EAL parents / Byanjana Sharma -- Scaffolding agency and responsibility in cloud-based collaborative writing / Kate Fedewa, Kathryn Houghton -- Using the hybrid interactive rhetorical engagement (H.I.R.E.) metrics to analyze the effectiveness of e-learning websites / Yowei Kang -- Challenges in using cloud technology for promoting learner autonomy in a Spanish language course: reshaping pedagogical design / Jaya Kannan, Pilar Munday. |
| Record Nr. | UNINA-9910156196503321 |
Gurung Binod <1976->
|
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| Hershey, Pennsylvania : , : IGI, Global, DISSEMINATOR of KNOWLEDGE, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Monstrous media/spectral subjects : imaging Gothic from the nineteenth century to the present / / edited by Fred Botting and Catherine Spooner
| Monstrous media/spectral subjects : imaging Gothic from the nineteenth century to the present / / edited by Fred Botting and Catherine Spooner |
| Pubbl/distr/stampa | Manchester, UK : , : Manchester University Press, , 2017 |
| Descrizione fisica | 1 online resource (192 pages) : digital, PDF file(s) |
| Disciplina | 809.938729 |
| Collana | Manchester Gothic |
| Soggetto topico |
Gothic fiction (Literary genre) - History and criticism
Gothic revival (Literature) Literature Literary Studies / From C 1900 - LITERARY CRITICISM / General LITERARY CRITICISM / Gothic & Romance Literary studies - c 1900 to c 2000 Literature - history & criticism |
| Soggetto non controllato |
Gothic film
Gothic literature Gothic music Gothic Haunting Media Monstrosity New media Spectrality Technology |
| ISBN |
0-7190-9812-2
1-78170-865-7 0-7190-9813-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: monstrous media/spectral subjects / Fred Botting and Catherine Spooner -- Part 1. Between text and image -- Gothic wars-media's lust: on the cultural afterlife of the war dead / Elisabeth Bronfen -- Kingdom of shawows: fin-de-siecle gothic and early cinema / Paul Foster -- 'A mirror with a memory': the development of the negative in Victorian gothic / Gregory Brophy -- Modern phantasmagorias and visual culture in Wilkie Collin's Basil / Laurence Talairach-Vielmas -- Part 2. Sounding spectres -- "The earth died screaming": Tom Waits's Bone Machine / Steen Christiansen -- Ghosts of the Gristleized / Dean Lockwood -- Part 3. Moving media -- 'Nineteenth century (up-to-date) with a vengeance': vampirism, Victorianism and collage in Guy Maddin's Dracula--Pages from a Virgin's Diary / Dorothea Schuller -- Spectrality and the deconstruction of the cinema in Burger's The Illusionist and Steven Millhauser's short stories / Jean-Francœois Baillon -- Performing fabulous monsters: re-inventing the gothic personae in bizarre magick / Nik Taylor and Stuart Nolan -- Body genres, night vision and the female monster: REC and the contemporary horror film / Agnieszka Soltysik Monnet -- You have been saved: digital memory and salvation / Stephen Curtis. |
| Record Nr. | UNINA-9910797610303321 |
| Manchester, UK : , : Manchester University Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Monstrous media/spectral subjects : imaging Gothic from the nineteenth century to the present / / edited by Fred Botting and Catherine Spooner
| Monstrous media/spectral subjects : imaging Gothic from the nineteenth century to the present / / edited by Fred Botting and Catherine Spooner |
| Pubbl/distr/stampa | Manchester, UK : , : Manchester University Press, , 2017 |
| Descrizione fisica | 1 online resource (192 pages) : digital, PDF file(s) |
| Disciplina | 809.938729 |
| Collana | Manchester Gothic |
| Soggetto topico |
Gothic fiction (Literary genre) - History and criticism
Gothic revival (Literature) Literature Literary Studies / From C 1900 - LITERARY CRITICISM / General LITERARY CRITICISM / Gothic & Romance Literary studies - c 1900 to c 2000 Literature - history & criticism |
| Soggetto non controllato |
Gothic film
Gothic literature Gothic music Gothic Haunting Media Monstrosity New media Spectrality Technology |
| ISBN |
0-7190-9812-2
1-78170-865-7 0-7190-9813-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: monstrous media/spectral subjects / Fred Botting and Catherine Spooner -- Part 1. Between text and image -- Gothic wars-media's lust: on the cultural afterlife of the war dead / Elisabeth Bronfen -- Kingdom of shawows: fin-de-siecle gothic and early cinema / Paul Foster -- 'A mirror with a memory': the development of the negative in Victorian gothic / Gregory Brophy -- Modern phantasmagorias and visual culture in Wilkie Collin's Basil / Laurence Talairach-Vielmas -- Part 2. Sounding spectres -- "The earth died screaming": Tom Waits's Bone Machine / Steen Christiansen -- Ghosts of the Gristleized / Dean Lockwood -- Part 3. Moving media -- 'Nineteenth century (up-to-date) with a vengeance': vampirism, Victorianism and collage in Guy Maddin's Dracula--Pages from a Virgin's Diary / Dorothea Schuller -- Spectrality and the deconstruction of the cinema in Burger's The Illusionist and Steven Millhauser's short stories / Jean-Francœois Baillon -- Performing fabulous monsters: re-inventing the gothic personae in bizarre magick / Nik Taylor and Stuart Nolan -- Body genres, night vision and the female monster: REC and the contemporary horror film / Agnieszka Soltysik Monnet -- You have been saved: digital memory and salvation / Stephen Curtis. |
| Record Nr. | UNINA-9910809349303321 |
| Manchester, UK : , : Manchester University Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic imperatives and core competencies in the era of robotics and artificial intelligence / / Roman Batko, Anna Szopa, editors
| Strategic imperatives and core competencies in the era of robotics and artificial intelligence / / Roman Batko, Anna Szopa, editors |
| Autore | Batko Roman |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (302 pages) : illustrations |
| Disciplina | 658.301 |
| Collana | Advances in Computational Intelligence and Robotics (ACIR) Book Series |
| Soggetto topico |
Manpower planning
Strategic planning Core competencies Artificial intelligence |
| Soggetto non controllato |
Critical thinking skills
Living labs Marketing considerations New media Organizational control Socio-technical systems |
| ISBN |
9781522516576
9781522516569 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Panopticon: cybercontrol in liquid modernity: what does control really mean in contemporary management? / Roman Batko -- The influence of crowdsourcing business model into artificial intelligence / Anna Szopa -- The rise of artificial intelligence: its impact on labor market and beyond / Robert Niewiadomski, Dennis Anderson -- Promoting critical thinking in the modern learning environments / Kijpokin Kasemsap -- The role of living labs in the process of creating innovation / Anna Maria Sabat, Anna Katarzyna Florek-Paszkowska -- An imagination of organizations in the future: rethinking McKinsey's 7S model / Oya Zincir, Aysegül Özbebek Tunç -- The organization of the future and the marketing function: marketers' competencies in the era of information technology / Mario Gonzalez-Fuentes -- Algorithm as demiurge: a complex myth of new media / Jan Kreft -- Decision-making models of the human-operator as an element of the socio-technical systems / Nina Rizun, Tatyana Shmelova -- Aggregators news sources of main portals in Poland / Jan Kreft, Mariana Petrova -- Competences as a core factor impacting market research usage in Poland: luxury of thriving business or necessity of struggling one, state of market research industry in Poland / Zofia Bednarowska, Michał Andrzej Chrzanowski. |
| Record Nr. | UNINA-9910155145803321 |
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Batko Roman
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| Hershey, Pennsylvania : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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