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Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic
| Driving tourism through creative destinations and activities / / Al�zbeta Kir�al'ov�a, University College of Business in Prague, Czech Republic |
| Autore | Királ'ová Alžbeta |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 375 pages) : illustrations |
| Disciplina | 910.688 |
| Collana | Advances in hospitality, tourism, and the services industry (AHTSI) book series |
| Soggetto topico | Tourism |
| Soggetto non controllato |
Coopetition
Destination management Marketing considerations Online destination images Service development Small tourism destinations Social networking |
| ISBN |
9781522520177
9781522520160 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin -- Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata -- An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita -- Creativity as a tool of tourism development / Alzbeta Kiráľová -- Marketing communication of SMEs acting in creative tourism / Petra Koudelková -- Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský -- Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández -- Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager -- Social media and creativity: how to engage users and tourists / Antonín Pavlícek -- Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz -- Enhancing coopetition among small tourism destinations by creativity / Francesco Redi -- Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl --
Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík -- Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij -- Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska. |
| Record Nr. | UNINA-9910158605903321 |
Királ'ová Alžbeta
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| Hershey, Pennsylvania : , : Business Science Reference, an imprint of IGI Global, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic imperatives and core competencies in the era of robotics and artificial intelligence / / Roman Batko, Anna Szopa, editors
| Strategic imperatives and core competencies in the era of robotics and artificial intelligence / / Roman Batko, Anna Szopa, editors |
| Autore | Batko Roman |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (302 pages) : illustrations |
| Disciplina | 658.301 |
| Collana | Advances in Computational Intelligence and Robotics (ACIR) Book Series |
| Soggetto topico |
Manpower planning
Strategic planning Core competencies Artificial intelligence |
| Soggetto non controllato |
Critical thinking skills
Living labs Marketing considerations New media Organizational control Socio-technical systems |
| ISBN |
9781522516576
9781522516569 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Panopticon: cybercontrol in liquid modernity: what does control really mean in contemporary management? / Roman Batko -- The influence of crowdsourcing business model into artificial intelligence / Anna Szopa -- The rise of artificial intelligence: its impact on labor market and beyond / Robert Niewiadomski, Dennis Anderson -- Promoting critical thinking in the modern learning environments / Kijpokin Kasemsap -- The role of living labs in the process of creating innovation / Anna Maria Sabat, Anna Katarzyna Florek-Paszkowska -- An imagination of organizations in the future: rethinking McKinsey's 7S model / Oya Zincir, Aysegül Özbebek Tunç -- The organization of the future and the marketing function: marketers' competencies in the era of information technology / Mario Gonzalez-Fuentes -- Algorithm as demiurge: a complex myth of new media / Jan Kreft -- Decision-making models of the human-operator as an element of the socio-technical systems / Nina Rizun, Tatyana Shmelova -- Aggregators news sources of main portals in Poland / Jan Kreft, Mariana Petrova -- Competences as a core factor impacting market research usage in Poland: luxury of thriving business or necessity of struggling one, state of market research industry in Poland / Zofia Bednarowska, Michał Andrzej Chrzanowski. |
| Record Nr. | UNINA-9910155145803321 |
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Batko Roman
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| Hershey, Pennsylvania : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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