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The Entrepreneurial Adventure : From Small Business to SME and Beyond
| The Entrepreneurial Adventure : From Small Business to SME and Beyond |
| Autore | James Oliver |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (172 pages) |
| Disciplina | 658.421 |
| Collana | Entrepreneurship and small business management collection |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| Soggetto non controllato |
Entrepreneurship
Business Start-ups Risk Reward Profitability Marketing strategy Networking Managing change Decision making Uncertainty Stakeholder management Planning Resource and process management Consistency of good habits Research Market research |
| ISBN | 1-63742-280-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Preface -- Chapter 1: Introduction -- Chapter 2: Is This Option Right for You? -- Chapter 3: How Can You Grow Your Business? -- Chapter 4: Stakeholders -- Chapter 5: Uncertainty, Risk, and Change -- Chapter 6: Short-, Medium-, and Long-Term Planning -- Chapter 7: Networking and Social Media -- Chapter 8: Marketing -- Chapter 9: Understanding Key Financial Statements -- Chapter 10: Managing Expansion -- Chapter 11: Understanding Resources -- Chapter 12: Process Management -- Chapter 13: Trading in Other Countries and Trading Blocs -- Chapter 14: Conclusions -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910795837903321 |
James Oliver
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| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Entrepreneurial Adventure : From Small Business to SME and Beyond
| The Entrepreneurial Adventure : From Small Business to SME and Beyond |
| Autore | James Oliver |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (172 pages) |
| Disciplina | 658.421 |
| Collana | Entrepreneurship and small business management collection |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| Soggetto non controllato |
Entrepreneurship
Business Start-ups Risk Reward Profitability Marketing strategy Networking Managing change Decision making Uncertainty Stakeholder management Planning Resource and process management Consistency of good habits Research Market research |
| ISBN |
9781637422809
1637422806 9781637422793 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Preface -- Chapter 1: Introduction -- Chapter 2: Is This Option Right for You? -- Chapter 3: How Can You Grow Your Business? -- Chapter 4: Stakeholders -- Chapter 5: Uncertainty, Risk, and Change -- Chapter 6: Short-, Medium-, and Long-Term Planning -- Chapter 7: Networking and Social Media -- Chapter 8: Marketing -- Chapter 9: Understanding Key Financial Statements -- Chapter 10: Managing Expansion -- Chapter 11: Understanding Resources -- Chapter 12: Process Management -- Chapter 13: Trading in Other Countries and Trading Blocs -- Chapter 14: Conclusions -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910808817103321 |
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James Oliver
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| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Journal of targeting, measurement, and analysis for marketing
| Journal of targeting, measurement, and analysis for marketing |
| Pubbl/distr/stampa | London, : Henry Stewart Publications |
| Disciplina | 658.83 |
| Soggetto topico |
Target marketing
Marketing research Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Market research |
| ISSN | 1479-1862 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996206760003316 |
| London, : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Singapore, : Springer Nature, 2018 |
| Descrizione fisica | 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Management for professionals. |
| Soggetto topico |
Market research
Statistics Market Research/Competitive Intelligence Statistics for Business, Management, Economics, Finance, Insurance |
| Soggetto non controllato |
Business
Management science Market research Statistics |
| ISBN | 981-10-8818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . |
| Record Nr. | UNINA-9910298176303321 |
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Dolnicar Sara
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| Singapore, : Springer Nature, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Modern Survey Analysis : Using Python for Deeper Insights / Walter R. Paczkowski
| Modern Survey Analysis : Using Python for Deeper Insights / Walter R. Paczkowski |
| Autore | Paczkowski, Walter R. |
| Pubbl/distr/stampa | Cham, : Springer, 2022 |
| Descrizione fisica | xxvi, 347 p. : ill. ; 24 cm |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
68-XX - Computer science [MSC 2020] 68Txx - Artificial intelligence [MSC 2020] 90B60 - Marketing, advertising [MSC 2020] |
| Soggetto non controllato |
Consulting
Correspondence maps Cross-tabs Data Analytics Market research Pandas Python Regression models Survey data visualization Surveys |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN0277960 |
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Paczkowski, Walter R.
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| Cham, : Springer, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Modern Survey Analysis : Using Python for Deeper Insights / Walter R. Paczkowski
| Modern Survey Analysis : Using Python for Deeper Insights / Walter R. Paczkowski |
| Autore | Paczkowski, Walter R. |
| Pubbl/distr/stampa | Cham, : Springer, 2022 |
| Descrizione fisica | xxvi, 347 p. : ill. ; 24 cm |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
68-XX - Computer science [MSC 2020] 68Txx - Artificial intelligence [MSC 2020] 90B60 - Marketing, advertising [MSC 2020] |
| Soggetto non controllato |
Consulting
Correspondence maps Cross-tabs Data Analytics Market research Pandas Python Regression models Survey data visualization Surveys |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN00277960 |
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Paczkowski, Walter R.
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| Cham, : Springer, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / / Doreen Siegfried, Sebastian Johannes Nix
| Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / / Doreen Siegfried, Sebastian Johannes Nix |
| Autore | Siegfried Doreen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 025.1 |
| Collana | Praxiswissen |
| Soggetto topico |
Libraries - Evaluation
Public services (Libraries) - Evaluation Library Web sites - Testing Online information services Library users - Attitudes Information behavior - Research |
| Soggetto non controllato |
Market research
libraries quality management |
| ISBN | 3-11-027630-5 |
| Classificazione | AN 77500 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhalt -- Verwendete Marginalien -- Einleitung -- 1. Grundlagen -- 2. Informationsquellen und Untersuchungsdesign -- 3. Auswahlverfahren für Stichproben -- 4. Erhebungstechniken -- 5. Datenaufbereitung und -auswertung -- 6. Schlusswort -- 7. Weiterführende Informationen -- 8. Anhang -- Über die Autoren |
| Record Nr. | UNISA-996328746103316 |
|
Siegfried Doreen
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| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / / Doreen Siegfried, Sebastian Johannes Nix
| Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / / Doreen Siegfried, Sebastian Johannes Nix |
| Autore | Siegfried Doreen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 025.1 |
| Collana | Praxiswissen |
| Soggetto topico |
Libraries - Evaluation
Public services (Libraries) - Evaluation Library Web sites - Testing Online information services Library users - Attitudes Information behavior - Research |
| Soggetto non controllato |
Market research
libraries quality management |
| ISBN | 3-11-027630-5 |
| Classificazione | AN 77500 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort -- Inhalt -- Verwendete Marginalien -- Einleitung -- 1. Grundlagen -- 2. Informationsquellen und Untersuchungsdesign -- 3. Auswahlverfahren für Stichproben -- 4. Erhebungstechniken -- 5. Datenaufbereitung und -auswertung -- 6. Schlusswort -- 7. Weiterführende Informationen -- 8. Anhang -- Über die Autoren |
| Record Nr. | UNINA-9910372777603321 |
|
Siegfried Doreen
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| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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