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Insightful Knowledge : An Enlightened View of Social Media
| Insightful Knowledge : An Enlightened View of Social Media |
| Autore | Monaco Stephen |
| Pubbl/distr/stampa | Chicago : , : Total Publishing, , 2013 |
| Descrizione fisica | 1 online resource (196 p.) |
| Soggetto non controllato |
Social media
Internet marketing Computers Business & economics |
| ISBN | 1-937829-66-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Praise for Insightful Knowledge -- Title page -- Copyright page -- Dedication -- Table of Contents -- Why Read This Book? -- Acknowledgements -- Foreword -- Introduction -- You Need This Book If… -- How This Book Is Organized -- Chapter 1 What's Past Is Prologue -- Social Networks and Online Communities Have Been Around For Years -- An Early Form of Twitter in the 17th Century? -- Data Communications Software -- Bulletin Board Systems -- Online Communities -- CompuServe -- GEnie -- Prodigy -- America Online -- The Web Browser and Advent of the World Wide Web -- One-to-One -- From Online Communities to Social Networks -- Social Media to Social Media Marketing -- Chapter 2 Sweeping Changes in How Consumers Interact with Media -- How We Arrived Where We Are Today -- Young Americans: Multitasking and Connected -- Their Brains Are Wired Differently -- Media Consumption in America -- Millennials Led the Charge -- The Rest of America Was Right Behind Them -- Americans Take Control of Their Media Experiences -- Multiple Screens -- No Problem -- People Value Integrity -- Chapter 3 Internet Use Shifts Power to Consumers -- Consumers Want Authenticity -- Swift Changes in Consumer Behavior -- Social Media Networks: Communications Portals -- Smartphones Have Become Multi-Purpose Devices -- Changing Media Landscape Enabled Consumer Control -- Consumer's Use of the Internet Has Changed -- Meet the New Boss -- 250 Channels and Nothing on TV -- Internet Video Poised to Usurp Traditional Television -- Social TV -- Consumers Are Dispersed Amongst Highly-Fragmented Groups -- Chapter 4 Market Driven Companies -- Why Companies Should Be Market Driven -- Sales Driven Companies Focus on Short Term -- Case Study: Sales Driven Company -- Understanding Market Dynamics -- Obsessing Over Consumer Needs -- Continually Soliciting Input From Customers.
Giving Customers What They Want -- Adapting to Become Market Driven -- Chapter 5 Adaptive Marketing -- Learning and Adjusting -- Adaptive Marketing: Catalyst for Organizational Transformation -- Social Media as a Component Integrated Across the Enterprise -- Organizational Obstructions to Adaptive Marketing -- Companies Are Taking a Wait and See Approach -- Business Intelligence and Customer Analytics -- Understanding What Consumers Value Is Essential -- Content Must Be Relevant -- Communications Should Be Interwoven Across Platforms -- Social Media As a Component of the Integrated Marketing Strategy -- Chapter 6 Developing a Social Media Marketing Strategy -- Why Bother Developing a Strategy? -- Creating a Social Media Marketing Strategy is Absolutely Essential -- Don't Make It Difficult -- Learn From Others' Mistakes -- Learn From Others' Success -- Align Social Media Marketing With Your Organization's Business Strategies and Objectives -- Define Your Organization's Strategies and Objectives -- Define Your Organization's Marketing Functions -- Examples of Social Media Marketing Goals and Objectives -- Prioritize and Define Social Media Marketing Goals and Objectives -- Define Specific Social Media Marketing Initiatives -- Defining Success -- Allocate All the Necessary Resources to Ensure Success -- Chapter 7 Persistent Listening -- Ongoing Listening is at the Heart of Every Successful Social Media Strategy -- Obtaining Meaningful Intelligence -- Understanding Consumer Sentiment -- Knocking Down Silos -- Walking Before You Run -- Share of Conversation -- The Ideal Approach -- Voice of Customer -- Customers Remain Loyal to Companies That Provide Great Experiences -- Nordstrom's Provides Excellent Customer Service -- Actual Customer Interactions Increase Employee Empathy -- Understanding Voice of Customers Provides Long-Term Value. Social Media Monitoring Case Studies -- Case 1: Why Medical and Healthcare Companies Need Online Monitoring -- Case 2: Automotive Group Identifies Market Trends and Web Influencers -- Case 3: Major Movie Studio Accurately Predicts Weekend Box Office Numbers -- Case 4: Hunting and Fishing TV Store Used Web and Social Media Monitoring to Research New Market and Engage New Customers -- Case 5: Ugly Sweater Party -- Case 6: Full Menu Movie Theater -- Chapter 8 Engagement -- Engagement and Conversation -- Waiting to Talk -- Ignoring Customers Results in Punishment -- Engagement With Consumers Is The Outcome -- How Jason's Deli Engages Consumers -- Satisfaction -- Engagement Across Multiple Platforms -- Chapter 9 Conversions, Metrics and Attributions -- Portions of the General Public Transition Into Paying Customers -- Social Media Funnel -- Conversion Points -- Data From Conversions -- Ascertain Tracking Methods for Victories -- Metrics -- Demographics -- Maintaining Perspective on Fans and Followers -- Conversion Analytics -- Attributions -- Measuring Relevant Information -- Understanding Conversions and Attribution Ensures Effective Resource Allocation -- Relevant Measurement Requires Using the Proper Tools -- Let's Get It Started -- Chapter 10 Brand Advocates -- Identifying Brand Advocates -- Brand Advocacy Strategies -- Brand Advocates Want to Help Others -- How Brand Advocates Make Recommendations -- Brand Advocates and Their Social Networks -- Super Brand Advocates -- Why Are Brand Advocates So Important? -- Consumers Are Listening to Each Other -- A Matter of Trust -- An Energized Brand Advocate -- Return of Advocacy -- Brand Advocacy is Effective For All Types of Businesses -- Chapter 11 Word of Mouth -- Brand Advocates Drive Word of Mouth -- What Did They Say? -- Word of Mouth is the Most Influential Driver of Purchasing Decisions. Investing in Word of Mouth Marketing is Very Beneficial -- Positive Word of Mouth Saves Organizations Money -- Keys to Creating Word of Mouth -- Case Study: Water Forward -- Combine Online with Offline -- Even Better -- Utilizing Multiple Platforms -- Word of Mouth Creates Higher Conversion Rates -- Word of Mouth Provides Enduring Value -- Word of Mouth Helps During a Crisis -- Chapter 12 Social Media and ROI -- ROI from Social Media Marketing Initiatives -- Brand Value -- C-Suite Members Who Advocate Social Media Collaboration Improve ROI -- Set Attainable Goals -- Focus on Metrics Related to Goals -- How Does Social Media Compare with Traditional Metrics -- Large Percentage of Companies Don't Measure ROI -- Authenticity and Measuring ROI -- Calculating ROI on Social Media Marketing Initiatives is Difficult -- Not Impossible -- Return on Relationships -- Social Media Marketing Provides Tremendous Value -- Afterword -- It's OK to Make Mistakes -- Stay on Target -- Resist Temptation -- Pace Yourself -- Take the Challenge -- Only the Beginning -- My Gift to You - Free Bonus Chapter Available to Download -- Index -- About the Author -- Bring Stephen Monaco to Your Organization or Event -- About the Book. |
| Record Nr. | UNINA-9910162677203321 |
Monaco Stephen
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| Chicago : , : Total Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internet Tax Freedom Act : Internet tax moratorium : hearing before the Subcommittee on Commercial and Administrative Law of the Committee on the Judiciary, House of Representatives, One Hundred Tenth Congress, first session, May 22, 2007
| Internet Tax Freedom Act : Internet tax moratorium : hearing before the Subcommittee on Commercial and Administrative Law of the Committee on the Judiciary, House of Representatives, One Hundred Tenth Congress, first session, May 22, 2007 |
| Descrizione fisica | 1 online resource (iii, 113 p.) : ill |
| Soggetto topico |
Electronic commerce - Law and legislation - United States
Internet marketing - Taxation - Law and legislation - United States Taxation, State - Law and legislation Tax exemption - Law and legislation - United States Internet service providers - Law and legislation - United States |
| Soggetto non controllato |
Electronic commerce
Internet marketing Taxation, state Taxation Taxation, exemption from Business & economics Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Internet Tax Freedom Act |
| Record Nr. | UNINA-9910694443503321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internet Tax Nondiscrimination Act : hearing before the Subcommittee on Commercial and Administrative Law of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, first session on H.R. 49, April 1, 2003
| Internet Tax Nondiscrimination Act : hearing before the Subcommittee on Commercial and Administrative Law of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, first session on H.R. 49, April 1, 2003 |
| Descrizione fisica | 1 online resource (iv, 102 p.) |
| Soggetto topico |
Electronic commerce - Taxation - Law and legislation - United States
Internet marketing - Taxation - United States Taxation, State - Law and legislation Local taxation - Law and legislation |
| Soggetto non controllato |
United States
Taxation Internet marketing Local taxation Electronic commerce Business & economics Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Internet Tax Nondiscrimination Act |
| Record Nr. | UNINA-9910689672703321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Moral Reasoning at Work [[electronic resource] ] : Rethinking Ethics in Organizations / by Øyvind Kvalnes
| Moral Reasoning at Work [[electronic resource] ] : Rethinking Ethics in Organizations / by Øyvind Kvalnes |
| Autore | Kvalnes Øyvind <1963-> |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham, : Springer Nature, 2019 |
| Descrizione fisica | 1 online resource (VIII, 145 p.) |
| Disciplina | 174.4 |
| Soggetto topico |
Business ethics
Personnel management Organization Planning Leadership Management Industrial management Internet marketing Business Ethics Human Resource Management Business Strategy/Leadership Innovation/Technology Management Online Marketing/Social Media |
| Soggetto non controllato |
Business
Management science Business ethics Personnel management Organization Planning Leadership Management Industrial management Internet marketing |
| ISBN | 3-030-15191-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond Compliance 2. Moral Dilemmas 3. Duties and Outcomes 4. Moral Luck 5. Two Ethical Principles 6. The Navigation Wheel 7. From Responsible to Responsive -- 8. Automation and Ethics -- 9. Ethics in Social Media -- 10. Loophole Ethics -- 11. Conflict of Interest -- 12. Character and Circumstances -- 13. Moral Neutralization -- 14. The Invisible Gorilla. |
| Record Nr. | UNINA-9910337810403321 |
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Kvalnes Øyvind <1963->
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| Cham, : Springer Nature, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Point, click, self-medicate : a review of consumer safeguards on Internet pharmacy sites : hearing before the Committee on Government Reform, House of Representatives, One Hundred Eighth Congress, first session, March 27, 2003
| Point, click, self-medicate : a review of consumer safeguards on Internet pharmacy sites : hearing before the Committee on Government Reform, House of Representatives, One Hundred Eighth Congress, first session, March 27, 2003 |
| Autore | Beales J. Howard |
| Descrizione fisica | 1 online resource (iii, 150 p.) : ill |
| Altri autori (Persone) | BealesJ. Howard |
| Soggetto topico |
Internet pharmacies - Government policy - United States
Internet marketing - Government policy - United States Consumer protection - United States Electronic commerce - Government policy - United States Pharmaceutical industry - Technological innovations - United States Witnesses, FTC |
| Soggetto non controllato |
Internet marketing
Consumer protection Electronic commerce Pharmaceutical industry Internet United States Technological innovations Business & economics Law Technology & engineering |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Point, click, self-medicate |
| Record Nr. | UNINA-9910689669903321 |
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Beales J. Howard
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| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The present and future of e-commerce for small businesses in the private sector and with federal government agencies : hearing before Subcommittee on Government Programs and Oversight of the Committee on Small Business, House of Representatives, One Hundred Sixth Congress, second session, Washington, DC, April 11, 2000
| The present and future of e-commerce for small businesses in the private sector and with federal government agencies : hearing before Subcommittee on Government Programs and Oversight of the Committee on Small Business, House of Representatives, One Hundred Sixth Congress, second session, Washington, DC, April 11, 2000 |
| Descrizione fisica | 1 online resource (iii, 77 p.) |
| Soggetto topico |
Electronic commerce - United States
Small business - United States Internet - United States Government purchasing - United States - Data processing Internet marketing - United States |
| Soggetto non controllato |
Electronic commerce
Small business Government purchasing Internet marketing Business & economics Political science |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Present and future of e-commerce for small businesses in the private sector and with federal government agencies |
| Record Nr. | UNINA-9910689482003321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Review of the USDA's rule providing for Canadian beef and cattle imports : hearing before the Committee on Agriculture, House of Representatives, One Hundred Ninth Congress, first session, March 1, 2005
| Review of the USDA's rule providing for Canadian beef and cattle imports : hearing before the Committee on Agriculture, House of Representatives, One Hundred Ninth Congress, first session, March 1, 2005 |
| Descrizione fisica | 1 online resource (iii, 92 p.) : ill |
| Soggetto topico |
Electronic commerce - Taxation - Law and legislation - United States
Internet marketing - Taxation - United States Taxation, State - Law and legislation Local taxation - Law and legislation - United States |
| Soggetto non controllato |
Electronic commerce
Internet marketing Taxation, state Taxation Local taxation Business & economics Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Extension of the Internet tax moratorium |
| Record Nr. | UNINA-9910693917803321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Subcommittee hearing on the impact of online advertising on small firms / / Subcommittee on Regulations, Health Care, and Trade, Committee on Small Business, United States House of Representatives
| Subcommittee hearing on the impact of online advertising on small firms / / Subcommittee on Regulations, Health Care, and Trade, Committee on Small Business, United States House of Representatives |
| Descrizione fisica | 1 online resource (iii, 69 p.) |
| Soggetto topico |
Internet marketing - United States
Internet advertising - Economic aspects - United States Small business marketing - United States |
| Soggetto non controllato |
Internet marketing
Internet advertising Marketing Small business Business & economics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910694584503321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Utah's digital economy and the future : peer-to-peer and other emerging technologies : hearing before the Committee on the Judiciary, United States Senate, One Hundred Sixth Congress, second session, October 9, 2000, Provo, UT
| Utah's digital economy and the future : peer-to-peer and other emerging technologies : hearing before the Committee on the Judiciary, United States Senate, One Hundred Sixth Congress, second session, October 9, 2000, Provo, UT |
| Descrizione fisica | 1 online resource (iii, 50 p.) : ill |
| Soggetto topico |
Electronic commerce - Utah
Telecommunication - Technological innovations - Utah Information technology - Economic aspects - Utah Internet marketing - Utah |
| Soggetto non controllato |
Electronic commerce
Telecommunication Technological innovations Information technology Internet marketing Business & economics Technology & engineering Computers |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Utah's digital economy and the future |
| Record Nr. | UNINA-9910689412603321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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