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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web
| Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web |
| Autore | Dimoulas Charalampos |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (241 p.) |
| Soggetto topico | Film, TV & radio |
| Soggetto non controllato |
3D modeling
3D reconstruction event detection spectral clustering cultural heritage social media news journalism semantic analysis big data data center digital marketing eco-friendly environmental communication green websites green culture green hosting sustainability software sustainability multimedia tools static analysis evolution analytics interactive documentary audience engagement digital storytelling intangible heritage media users' engagement marine heritage biocultural heritage heritage management heritage communication digital narrative UNESCO marine protected areas of outstanding universal value soundscapes audiovisual heritage semantic audio data-driven storytelling content crowdsourcing requirements engineering authoring tools 3D content IEEE 830 standard semantic indexing text classification Greek literature TextRank BERT smart cities energy transition Évora POCITYF relation extraction distant supervision deep neural networks Transformers Greek NLP literary fiction metadata extraction Katharevousa |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557613403321 |
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Dimoulas Charalampos
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNINA-9910476935203321 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair
| Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld : , : transcript Verlag, , [2022] |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 410 |
| Collana | Literatur in der digitalen Gesellschaft |
| Soggetto topico | LITERARY CRITICISM / European / German |
| Soggetto non controllato |
Archive
Digital Media German Literature Internet Literary Studies Literature Media Meme Memory Culture Publishing Social Media |
| ISBN | 3-8394-6385-8 |
| Classificazione | MS 7965 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Einleitung: Feeds, Tweets & Timelines – Schreibweisen der Gegenwart in Sozialen Medien -- Der Feed -- Buffering… -- Apokalyptiker und Integrierte -- Der Künstler im Zeitalter der Sozialen Medien -- Akzeleration und Experiment -- Literarische Twitterbots -- Echtzeitfeuilleton? -- Von Analog bis Zeit -- Social Gaming: Let’s Plays und virtuelle Bühnen -- Spiel(en) als Heterochronie -- Tweets von gestern -- Hexenwirken -- Digital first mit mikrotext -- Mistaking Glass for Skin -- Aus dem Netz! -- #ggw2021 -- Abbildungsverzeichnis -- Glossar -- Autor*innenverzeichnis |
| Record Nr. | UNISA-996492068503316 |
| Bielefeld : , : transcript Verlag, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair
| Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld : , : transcript Verlag, , [2022] |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 410 |
| Collana | Literatur in der digitalen Gesellschaft |
| Soggetto topico | LITERARY CRITICISM / European / German |
| Soggetto non controllato |
Archive
Digital Media German Literature Internet Literary Studies Literature Media Meme Memory Culture Publishing Social Media |
| ISBN | 3-8394-6385-8 |
| Classificazione | MS 7965 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Einleitung: Feeds, Tweets & Timelines – Schreibweisen der Gegenwart in Sozialen Medien -- Der Feed -- Buffering… -- Apokalyptiker und Integrierte -- Der Künstler im Zeitalter der Sozialen Medien -- Akzeleration und Experiment -- Literarische Twitterbots -- Echtzeitfeuilleton? -- Von Analog bis Zeit -- Social Gaming: Let’s Plays und virtuelle Bühnen -- Spiel(en) als Heterochronie -- Tweets von gestern -- Hexenwirken -- Digital first mit mikrotext -- Mistaking Glass for Skin -- Aus dem Netz! -- #ggw2021 -- Abbildungsverzeichnis -- Glossar -- Autor*innenverzeichnis |
| Record Nr. | UNINA-9910743292903321 |
| Bielefeld : , : transcript Verlag, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 9781606499405 (paperback) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910465864703321 |
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Humphrey William F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910798172203321 |
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Humphrey William F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910811173603321 |
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Humphrey William F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (272 p.) |
| Soggetto topico |
Research & information: general
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
digital literacy
COVID-19 generation Z students lockdown higher education communication demonization hate speech arab world Islamophobia social media fake news young adults Spain post-trust disinformation trust media credibility gatekeepers management communication strategic communication public relations journalism sport press Marca As Mundo Deportivo sport rumor signing transfer Real Madrid Barcelona journalistic rumor fashion marketing fashion brands content analysis branded content engagement social networks political bias left–right dimension misinformation media consumption Generation Z young people media literacy science education human evolution communication media Spanish media science communication knowledge didactic video storytelling digital media YouTube virtual learning digital marketing innovation high education information hoaxes citizen perceptions social media and new challenges fact checkers fact-checking agency the United Kingdom fact-checking services business model business key elements responsibility in young people in Spain credibility social effects communication solutions educational influencers new audiences transmedia production descriptive analysis methodology online community questionnaires vulnerability |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
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Puebla-Martínez Belén
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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