Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web
| Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web |
| Autore | Dimoulas Charalampos |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (241 p.) |
| Soggetto topico |
Films, cinema
Television |
| Soggetto non controllato |
3D content
3D modeling 3D reconstruction audience engagement audiovisual heritage authoring tools BERT big data biocultural heritage content crowdsourcing cultural heritage data center data-driven storytelling deep neural networks digital marketing digital narrative digital storytelling distant supervision eco-friendly energy transition environmental communication event detection evolution analytics Évora Greek literature Greek NLP green culture green hosting green websites heritage communication heritage management IEEE 830 standard intangible heritage interactive documentary journalism Katharevousa literary fiction marine heritage marine protected areas of outstanding universal value media users' engagement metadata extraction multimedia tools n/a news POCITYF relation extraction requirements engineering semantic analysis semantic audio semantic indexing smart cities social media software sustainability soundscapes spectral clustering static analysis sustainability text classification TextRank Transformers UNESCO |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557613403321 |
|
Dimoulas Charalampos
|
||
| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
|
Frömming Urte Undine
|
||
| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / Urte Undine Frömming, Steffen Köhn, Samantha Fox, Mike Terry
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / Urte Undine Frömming, Steffen Köhn, Samantha Fox, Mike Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico | Digital Anthropology; Virtual Worlds; Social Media; Media Anthropology; Digital Culture; Media; Internet; Digital Media; Sociology of Media; Media Studies |
| Soggetto non controllato |
Digital Anthropology
Digital Culture Digital Media Internet Media Media and Communications Media Anthropology Media Studies Red envelope Social Media Sociology of Media Virtual Worlds |
| ISBN |
9783839434970
3839434971 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter 1 Content 5 Foreword 9 Digital Environments and the Future of Ethnography 13 A Comment on East Greenland Online 25 Welcome Home 39 How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? 53 Red Packets in the Real and Virtual Worlds 67 Antifeminism Online 77 Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art 97 Blind and Online 117 How Has Social Media Changed the Way We Grieve? 127 Watch Me, I'm Live 143 Hair, Blood and the Nipple 159 Berlin. Wie bitte? 171 An Exploration of the Role of Twitter in the Discourse Around Race in South Africa 195 Migration, Political Art and Digitalization 211 "You're Not Left Thinking That You're The Only Gay in the Village" 227 Finding a Visual Voice 239 Google A Religion 251 Notes on Contributors 263 |
| Record Nr. | UNINA-9910476935203321 |
| Bielefeld, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair
| Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld : , : transcript Verlag, , [2022] |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 410 |
| Collana | Literatur in der digitalen Gesellschaft |
| Soggetto topico | LITERARY CRITICISM / European / German |
| Soggetto non controllato |
Archive
Digital Media German Literature Internet Literary Studies Literature Media Meme Memory Culture Publishing Social Media |
| ISBN | 3-8394-6385-8 |
| Classificazione | MS 7965 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Einleitung: Feeds, Tweets & Timelines – Schreibweisen der Gegenwart in Sozialen Medien -- Der Feed -- Buffering… -- Apokalyptiker und Integrierte -- Der Künstler im Zeitalter der Sozialen Medien -- Akzeleration und Experiment -- Literarische Twitterbots -- Echtzeitfeuilleton? -- Von Analog bis Zeit -- Social Gaming: Let’s Plays und virtuelle Bühnen -- Spiel(en) als Heterochronie -- Tweets von gestern -- Hexenwirken -- Digital first mit mikrotext -- Mistaking Glass for Skin -- Aus dem Netz! -- #ggw2021 -- Abbildungsverzeichnis -- Glossar -- Autor*innenverzeichnis |
| Record Nr. | UNISA-996492068503316 |
| Bielefeld : , : transcript Verlag, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair
| Feeds, Tweets & Timelines - Schreibweisen der Gegenwart in Sozialen Medien / / hrsg. von Eckhard Schumacher, Magdalena Pflock, Elias Kreuzmair |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld : , : transcript Verlag, , [2022] |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 410 |
| Collana | Literatur in der digitalen Gesellschaft |
| Soggetto topico | LITERARY CRITICISM / European / German |
| Soggetto non controllato |
Archive
Digital Media German Literature Internet Literary Studies Literature Media Meme Memory Culture Publishing Social Media |
| ISBN |
9783839463857
3839463858 |
| Classificazione | MS 7965 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Inhalt -- Einleitung: Feeds, Tweets & Timelines – Schreibweisen der Gegenwart in Sozialen Medien -- Der Feed -- Buffering… -- Apokalyptiker und Integrierte -- Der Künstler im Zeitalter der Sozialen Medien -- Akzeleration und Experiment -- Literarische Twitterbots -- Echtzeitfeuilleton? -- Von Analog bis Zeit -- Social Gaming: Let’s Plays und virtuelle Bühnen -- Spiel(en) als Heterochronie -- Tweets von gestern -- Hexenwirken -- Digital first mit mikrotext -- Mistaking Glass for Skin -- Aus dem Netz! -- #ggw2021 -- Abbildungsverzeichnis -- Glossar -- Autor*innenverzeichnis |
| Record Nr. | UNINA-9910743292903321 |
| Bielefeld : , : transcript Verlag, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 9781606499405 (paperback) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910465864703321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910798172203321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910811173603321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (272 p.) |
| Soggetto topico | Research and information: general |
| Soggetto non controllato |
arab world
As Barcelona branded content business key elements business model citizen perceptions communication communication media communication solutions consumption content analysis COVID-19 credibility customer relationship management demonization descriptive analysis didactic video digital literacy digital marketing digital media disinformation educational influencers engagement fact checkers fact-checking agency fact-checking services fake news fashion brands fashion marketing gatekeepers generation Z Generation Z hate speech high education higher education hoaxes human evolution information innovation Islamophobia journalism journalistic rumor knowledge left-right dimension lockdown management communication Marca media media credibility media literacy methodology misinformation Mundo Deportivo new audiences online community political bias post-trust public relations questionnaires Real Madrid responsibility in young people in Spain rumor science communication science education signing social effects social media social media and new challenges social networks Spain Spanish media sport sport press storytelling strategic communication students the United Kingdom transfer transmedia production trust virtual learning vulnerability young adults young people YouTube |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
|
Puebla-Martínez Belén
|
||
| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
