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Multichannel management : a normative model towards optimality / / Gottfried Gruber
| Multichannel management : a normative model towards optimality / / Gottfried Gruber |
| Autore | Gruber Gottfried |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 online resource (204) |
| Disciplina | 658.81 |
| Collana | Forschungsergebnisse der Wirtschaftsuniversität Wien |
| Soggetto topico |
Sales management
Marketing - Management |
| Soggetto non controllato |
Consumer Behaviour
E-Commerce Gruber Management Model Multichannel Normative Optimality Pricing Stochastic Modelling Towards |
| ISBN | 3-631-75387-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire.
B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic. |
| Record Nr. | UNINA-9910297041003321 |
Gruber Gottfried
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Unterschiedliche geldpolitische Transmissionsmechanismen und Stabilitaetskulturen als moegliche Ursache geldpolitischer Spannungen in der Europaeischen Waehrungsunion
| Unterschiedliche geldpolitische Transmissionsmechanismen und Stabilitaetskulturen als moegliche Ursache geldpolitischer Spannungen in der Europaeischen Waehrungsunion |
| Autore | Gruber Torsten |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (406 p.) |
| Collana | Hohenheimer volkswirtschaftliche Schriften |
| Soggetto topico |
Economic theory & philosophy
Monetary economics International economics Economic history |
| Soggetto non controllato |
Europäischen
geldpolitische geldpolitischer Gruber mögliche Spannungen Stabilitätskulturen Transmissionsmechanismen Unterschiedliche Ursache Währungsunion |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563020103321 |
|
Gruber Torsten
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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