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Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910454299103321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher
| Corporate cultures and global brands [[electronic resource] /] / edited by Albrecht Rothacher |
| Pubbl/distr/stampa | Hackensack, New Jersey, : World Scientific Pub., c2004 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RothacherAlbrecht |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Corporate culture Corporate image Competition, International |
| Soggetto non controllato |
Comparative business cultures
Global brands |
| ISBN |
1-281-87259-8
9786611872595 981-256-305-9 |
| Classificazione | 85.08 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents ; Acknowledgements ; Corporate Identities and Successful Branding ; Bibliography ; Mars Inc.: More Than Candies and Cat Food ; History ; Forrest Mars the Man ; The Five Principles ; Corporate Structure of the Company ; Expansion Globally ; Future Prospects
Bibliography The Bitter Sweet Chocolates of Sprungli-Lindt; Bibliography ; Kikkoman: Far Travelled Sauces ; Bibliography ; Who Loves McDonald's? ; Bibliography ; For God America and the Real Thing: The Coke Story ; The ""Good Ole"" Days ; Robert W. Woodruff ""The Boss"" Coke Nation Embodying Corporate Culture Criticism of Coca-Cola's Culture ; Turning to the World (Global Strategy) ; Coca-Cola's Asian Strategy ; Global Culture ; The Pepsi Challenge ; A World without End for Coca-Cola? ; Bibliography ; Zubrowka Bison Vodka: The High Is the Limit History of Vodka How Vodka is Produced ; Vodka in Poland ; Zubrowka Bison Brand Vodka ; The Polish Alcohol Industry and Privatisation ; Pernod Ricard ; Corporate Challenges ; Conclusion ; Bibliography ; Ikea: The Smaland Way Goes Global ; Origins of IKEA ; The Early Years The Man Himself The Culture Within ; European Business Culture ; The American Business Culture ; The Empire ; Prospects ; Bibliography ; The Rise and Fall of the Seibu-Saison Empire ; Bibliography ; United the Benetton Way ; Advertising Campaigns ; Benetton's Company Culture Bibliography |
| Record Nr. | UNINA-9910782120203321 |
| Hackensack, New Jersey, : World Scientific Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||