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Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Author | Humphrey William F. |
| Designation of edition | [First edition.] |
| Publication | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Physical description | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Dewey | 658.827 |
| Topical subject |
Branding (Marketing)
Social media Online social networks in business |
| Subject (Genre / Form) | Electronic books. |
| Uncontrolled subject |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 9781606499405 (paperback) |
| Format | Language material  |
| Bibliographic level | Monograph |
| Language | eng |
| Formatted content note | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910465864703321 |
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Language material | ||
| You will find it: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Author | Humphrey William F. |
| Designation of edition | [First edition.] |
| Publication | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Physical description | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Dewey | 658.827 |
| Topical subject |
Branding (Marketing)
Social media Online social networks in business |
| Uncontrolled subject |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Format | Language material |
| Bibliographic level | Monograph |
| Language | eng |
| Formatted content note | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910798172203321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Language material | ||
| You will find it: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Author | Humphrey William F. |
| Designation of edition | [First edition.] |
| Publication | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Physical description | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Dewey | 658.827 |
| Topical subject |
Branding (Marketing)
Social media Online social networks in business |
| Uncontrolled subject |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Format | Language material |
| Bibliographic level | Monograph |
| Language | eng |
| Formatted content note | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910811173603321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Language material | ||
| You will find it: Univ. Federico II | ||
| ||