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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization
| Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization |
| Autore | Mozas Moral Adoración |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (206 p.) |
| Soggetto topico |
Research & information: general
Biology, life sciences Technology, engineering, agriculture |
| Soggetto non controllato |
agroindustrial
agricultural cooperative technology adoption technology and competitiveness information and communication technology digital transformation agri-food cooperatives co-operative creation policy contingent valuation reasoned action approach Kazakhstan COVID-19 self-identity agricultural non-economic function perception agricultural economic function perception land-responsibility behaviour intention cooperatives beekeeping fuzzy set qualitative comparative analysis agricultural markets generalized propensity score cooperative organizations small-scale farm cooperation contractual integration willingness to cooperate farm profile Lithuanian case agricultural producer organizations rural women's circles local action groups mergers failure integration approval negotiations social and solidarity economy evolutionary approach territorial-driven approach agricultural cooperatives technical efficiency dairy processing sector sustainability milk production capacity supply chain data envelopment analysis |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910566483003321 |
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Mozas Moral Adoración
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Avoiding Unintended Flows of Personally Identifiable Information : Enterprise Identity Management and Online Social Networks
| Avoiding Unintended Flows of Personally Identifiable Information : Enterprise Identity Management and Online Social Networks |
| Autore | Labitzke Sebastian |
| Pubbl/distr/stampa | KIT Scientific Publishing, 2013 |
| Descrizione fisica | 1 electronic resource (XVIII, 196 p. p.) |
| Soggetto non controllato |
Big Data Analytics
Enterprise Identity and Access Management Online Social Networks SAML |
| ISBN | 1000036269 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Avoiding Unintended Flows of Personally Identifiable Information |
| Record Nr. | UNINA-9910347060403321 |
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Labitzke Sebastian
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| KIT Scientific Publishing, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910465673703321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910798776403321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910813748203321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463711603321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910788174103321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910808381403321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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