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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization
| Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization |
| Autore | Mozas Moral Adoración |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (206 p.) |
| Soggetto topico |
Biology, life sciences
Research & information: general Technology, engineering, agriculture |
| Soggetto non controllato |
agri-food cooperatives
agricultural cooperative agricultural cooperatives agricultural economic function perception agricultural markets agricultural non-economic function perception agricultural producer organizations agroindustrial approval beekeeping co-operative creation policy contingent valuation contractual integration cooperation cooperative organizations cooperatives COVID-19 dairy processing sector data envelopment analysis digital transformation evolutionary approach failure farm profile fuzzy set qualitative comparative analysis generalized propensity score information and communication technology integration Kazakhstan land-responsibility behaviour intention Lithuanian case local action groups mergers milk production capacity n/a negotiations reasoned action approach rural women's circles self-identity small-scale farm social and solidarity economy supply chain sustainability technical efficiency technology adoption technology and competitiveness territorial-driven approach willingness to cooperate |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910566483003321 |
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Mozas Moral Adoración
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Avoiding Unintended Flows of Personally Identifiable Information : Enterprise Identity Management and Online Social Networks
| Avoiding Unintended Flows of Personally Identifiable Information : Enterprise Identity Management and Online Social Networks |
| Autore | Labitzke Sebastian |
| Pubbl/distr/stampa | KIT Scientific Publishing, 2013 |
| Descrizione fisica | 1 online resource (XVIII, 196 p. p.) |
| Soggetto non controllato |
Big Data Analytics
Enterprise Identity and Access Management Online Social Networks SAML |
| ISBN | 1000036269 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Avoiding Unintended Flows of Personally Identifiable Information |
| Record Nr. | UNINA-9910347060403321 |
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Labitzke Sebastian
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| KIT Scientific Publishing, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910465673703321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910798776403321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910813748203321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463711603321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910788174103321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910808381403321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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