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Targeting Uplift : An Introduction to Net Scores / René Michel, Igor Schnakenburg, Tobias von Martens
| Targeting Uplift : An Introduction to Net Scores / René Michel, Igor Schnakenburg, Tobias von Martens |
| Autore | Michel, René |
| Pubbl/distr/stampa | Cham, : Springer, 2019 |
| Descrizione fisica | xxxii, 351 p. : ill. ; 24 cm |
| Altri autori (Persone) |
Martens, Tobias von
Schnakenburg, Igor |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
62F03 - Parametric hypothesis testing [MSC 2020] 62P20 - Applications of statistics to economics [MSC 2020] 62R07 - Statistical aspects of big data and data science [MSC 2020] 91G70 - Statistical methods; risk measures [MSC 2020] 90B60 - Marketing, advertising [MSC 2020] 68T09 - Computational aspects of data analysis and big data [MSC 2020] |
| Soggetto non controllato |
Applications of net scoring in markerting
Campaign management Enhanced scoring Gross scoring Incremental response Net scoring Personalized treatment learning Predictive modelling Scoring algorithm Software implementation of net scoring algorithms Uplift modelling |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNICAMPANIA-VAN0127179 |
Michel, René
|
||
| Cham, : Springer, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
Targeting Uplift : An Introduction to Net Scores / René Michel, Igor Schnakenburg, Tobias von Martens
| Targeting Uplift : An Introduction to Net Scores / René Michel, Igor Schnakenburg, Tobias von Martens |
| Autore | Michel, René |
| Pubbl/distr/stampa | Cham, : Springer, 2019 |
| Descrizione fisica | xxxii, 351 p. : ill. ; 24 cm |
| Altri autori (Persone) |
Martens, Tobias von
Schnakenburg, Igor |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
62F03 - Parametric hypothesis testing [MSC 2020] 62P20 - Applications of statistics to economics [MSC 2020] 62R07 - Statistical aspects of big data and data science [MSC 2020] 68T09 - Computational aspects of data analysis and big data [MSC 2020] 90B60 - Marketing, advertising [MSC 2020] 91G70 - Statistical methods; risk measures [MSC 2020] |
| Soggetto non controllato |
Applications of net scoring in markerting
Campaign management Enhanced scoring Gross scoring Incremental response Net scoring Personalized treatment learning Predictive modelling Scoring algorithm Software implementation of net scoring algorithms Uplift modelling |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Titolo uniforme | |
| Record Nr. | UNICAMPANIA-VAN00127179 |
|
Michel, René
|
||
| Cham, : Springer, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||