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Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910460497303321 |
Hanna Richard C.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910797950603321 |
|
Hanna Richard C.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910820941003321 |
|
Hanna Richard C.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||