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Analytics Enabled Decision Making [[electronic resource] /] / edited by Vinod Sharma, Chandan Maheshkar, Jeanne Poulose
| Analytics Enabled Decision Making [[electronic resource] /] / edited by Vinod Sharma, Chandan Maheshkar, Jeanne Poulose |
| Autore | Sharma Vinod |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 658.403 |
| Altri autori (Persone) |
MaheshkarChandan
PouloseJeanne |
| Soggetto topico |
International business enterprises
Information technology—Management Business information services Business—Data processing Electronic commerce International Business Business Process Management Business Information Systems Business Analytics E-Business Business IT Infrastructure |
| Soggetto non controllato |
Computer Science
Electronic Commerce Computers Business & Economics |
| ISBN | 981-19-9658-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Next generation smart manufacturing and service systems using big data analytics -- Chapter 2 Elements of decision making under uncertainty -- Chapter 3 Data, Inference, and Marketing Decisions -- Chapter 4 Competitor and competition Analysis through analytics -- Chapter 5 Influence of big data analytics on business intelligence -- Chapter 6 Improved price alignment to perceived value of product/service using data analytics -- Chapter 7 Changing the landscape of retailing using pricing analytics -- Chapter 8 Enhancing efficiency and effectiveness in supply chain management through Business Intelligence -- Chapter 9 Quantifying thoughts and feelings about a company from big data to improve brand strength -- Chapter 10 Enabling achievement of organisational/corporate goals through HR analytics -- Chapter 11 Workforce Analytics facilitates Human Resource Demand Forecasting -- Chapter 12 Ascertainment of Employee Competencies and measurement with greater precision using T&D Analytics -- Chapter 13 Analytics to Measure Employees’ Behavioural Traits and predict employee performance -- Chapter 14 Using predictive analytics alongside psychometric assessments and other measures to identify the candidates with the right performance and behavioural criteria -- Chapter 15 Designing competitive yet cost effective compensation packages using analytics to reduce attrition -- Chapter 16 Mitigating Compliance Failure Risk using Analytics (gender equal pay, overtime payments, appropriate number of each category of employees) -- Chapter 17 Predictive analytics to aid employee alignment with the culture of the organisation -- Chapter 18 Analysing the impact of Employees’ Satisfaction and Frustration on their and organizations’ performance -- Chapter 19 Assessing and Controlling Political Behaviour of Groups in Organizations -- Chapter 20 Measuring Organizational/Industrial Citizenship Behaviour -- Chapter 21 Psychological Framework and Methodology for Analysing Decision Risk -- Chapter 22 Analysing Challenging Behaviours of Two Individuals with Intellectual Differences/Disability -- Chapter 23 Measuring the effectiveness of data analytics in higher education to improve student outcomes -- Chapter 24 Building an industry 4.0 analytics platform with a proven example and proof of concept -- Chapter 25 Gaining competitive advantage through business analytics. |
| Record Nr. | UNINA-9910726277303321 |
Sharma Vinod
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Protection in the Online World : A Comprehensive Guide
| Brand Protection in the Online World : A Comprehensive Guide |
| Autore | Barnett David N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (280 pages) |
| Disciplina | 658.8 |
| Soggetto non controllato |
Brand Name Products
Electronic Commerce Trademarks Reference Business & Economics Law |
| ISBN | 0-7494-7870-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Information boxes -- About the author -- Acknowledgements -- Overview -- 01 Introduction -- 1.1 Background -- 1.1.1 The growth of the internet -- 1.1.2 The importance of online brand protection -- 1.1.3 Other areas for consideration -- 1.2 Internet technology - basic principles -- 1.3 Online brand protection - basic principles -- 02 Domain names -- 2.1 Domain-name ownership -- 2.2 Domain-name brand protection -- 2.3 Examples of domain-name abuses -- 2.4 Domain-name detection -- 2.5 Domain-name enforcement -- 03 General brand use and abuse -- 3.1 Introduction -- 3.2 Key categories of brand use or misuse -- 3.2.1 Brand seeding -- 3.2.2 Logo use and abuse -- 3.2.3 Site framing -- 3.2.4 Appearance of corporate e-mail addresses -- 3.2.5 Claims of affiliation -- 3.2.6 Customer comment and activism -- 04 e-Commerce activity and marketplaces -- 4.1 e-Commerce monitoring -- 4.2 Examples of probable infringing marketplace listings -- 4.3 Marketplace monitoring -- 4.4 Marketplace enforcement -- 05 Social media -- 5.1 Introduction -- 5.2 Key sites -- 5.3 Examples of brand infringements on social media -- 5.4 Social media enforcement -- 06 Online fraud -- 6.1 Phishing -- 6.1.1 Introduction -- 6.1.2 Phishing examples -- 6.1.3 Phishing detection and enforcement -- 6.2 '419' scams -- 6.2.1 Introduction -- 6.2.2 Monitoring and enforcement -- 6.3 Malware and fraud -- 6.4 Other monitoring -- 07 Digital piracy -- 7.1 Overview -- 7.1.1 Peer-to-peer (P2P) file-sharing -- 7.1.2 Cyberlockers -- 7.2 Piracy detection -- 7.3 Piracy enforcement -- 08 Mobile apps -- 8.1 Introduction -- 8.2 Mobile app monitoring and enforcement -- 09 Sponsored-ad monitoring -- 9.1 Introduction -- 9.2 Sponsored-ad monitoring and enforcement -- 10 Affiliate monitoring -- 10.1 Affiliate marketing programmes -- 10.2 Brand protection across affiliate networks.
10.3 Brand infringements on affiliate sites -- 11 'Deep' and 'Dark' Web -- 11.1 Introduction -- 11.2 Tor -- 11.3 IRC -- 12 Additional and future areas of interest -- 12.1 Bespoke, specialized or manual services -- 12.2 Current and future developments -- Appendix A Glossary of key terms -- Appendix B Examples of potential brandinfringements -- B.1 Introduction -- B.2 Luxury goods brand: L'Oréal (cosmetics) -- B.3 Financial services brand: Bank of America (banking) -- B.4 Educational institution: Macquarie University, Australia -- Appendix C Sample enforcement notices -- C.1 Introduction -- C.2 Enforcement notice templates -- Appendix D Rules languages - basic principles -- D.1 Introduction -- D.2 General functionality -- D.3 Sample rules -- Appendix E Internet technologies - additional technical detail -- Index. |
| Altri titoli varianti |
Protéger sa marque dans le cyberespace
Brand protection in the online world |
| Record Nr. | UNINA-9910154599803321 |
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Barnett David N
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| London : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Controlling im E-Business : Rueckkehr zur Rationalitaet
| Controlling im E-Business : Rueckkehr zur Rationalitaet |
| Autore | Berens Wolfgang |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (306 p.) |
| Collana | Beitraege zum Controlling |
| Soggetto topico |
Accounting
Project management Information technology: general issues |
| Soggetto non controllato |
Aufsatzsammlung
Berens Business Controlling E-Business Electronic Commerce E-Procurement Internet Investitionsplanung Netzwerkökonomie Rationalität Rückkehr Strategische Planung |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563183903321 |
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Berens Wolfgang
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internationale Unternehmensbesteuerung : Allokation der Besteuerungsrechte unter veraenderten Rahmenbedingungen
| Internationale Unternehmensbesteuerung : Allokation der Besteuerungsrechte unter veraenderten Rahmenbedingungen |
| Autore | Weltin Jörg |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (392 p.) |
| Collana | Hohenheimer volkswirtschaftliche Schriften |
| Soggetto topico |
Economic theory & philosophy
Political economy |
| Soggetto non controllato |
Allokation
Äquivalenzprinzip Besteuerungsprinzip Besteuerungsrechte Digitalisierung Electronic Commerce Erhebungsproblem Internationale Internationales Steuerrecht Multinationales Unternehmen Rahmenbedingungen unter Unternehmensbesteuerung veränderten Weltin |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Internationale Unternehmensbesteuerung |
| Record Nr. | UNINA-9910563185003321 |
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Weltin Jörg
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Product Recommendations in e-Commerce Retailing Applications
| Product Recommendations in e-Commerce Retailing Applications |
| Autore | Knotzer Nicolas |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007 |
| Descrizione fisica | 1 online resource (222 pages) |
| Disciplina | 658.8/72 |
| Collana | Forschungsergebnisse der Wirtschaftsuniversitaet Wien |
| Soggetto topico |
Distribution (Economic theory) - Management
Warehouses - Management Marketing research |
| Soggetto non controllato |
Applications
Buchhandel Commerce Electronic Commerce Empfehlungssystem Entscheidungsprozess Knotzer Konsumentenstudie Product Produktempfehlung Recommendations Retailing Verbraucherverhalten Virtuelle Gemeinschaft |
| ISBN | 3-631-75452-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- 1 Introduction -- 1.1 Research Goal -- 1.2 Contents and Organization -- 2 Recommender Systems - Definition, Classification, and Marketing Perspectives -- 2.1 Working Definitions -- 2.2 Classification -- 2.3 Application Models of Recommender Systems -- 2.3.1 Broad Recommendation Lists -- 2.3.2 Customer Comments and Ratings -- 2.3.3 Notification Services -- 2.3.4 Product Associated Recommendations -- 2.3.5 Persistent Personalization -- 2.4 The Consumer Decision Process -- 2.4.1 Need Recognition -- 2.4.2 Information Search -- 2.4.3 Pre-Purchase Evaluation of Alternatives -- 2.4.4 Purchase -- 2.4.5 Post-Purchase Processes -- 2.5 Virtual Communities -- 2.5.1 Characteristics and Benefits -- 2.5.2 Virtual Communities and Network Effects -- 2.5.3 Community Building -- 3 Recommender Systems - Functional Perspectives -- 3.1 Input Data of Recommender Systems -- 3.2 Output Data of Recommender Systems -- 3.3 Measurement Scales for Preference Elicitation -- 3.4 Information Delivery -- 3.5 Recommendation Methods -- 3.5.1 Non-Personalized Recommendation Methods -- 3.5.2 Personalized Recommendation Methods -- 3.5.2.1 Synopsis of Information Filtering Methods -- 3.5.2.2 Human Approaches towards Information Filtering -- 3.5.2.3 Collaborative Filtering -- 3.5.2.4 Attribute-Based Filtering -- 3.5.2.5 Rules-Based Filtering -- 4 Research Model, Hypotheses, and Methodology -- 4.1 Problem Statement -- 4.2 Research Questions and Model -- 4.3 Methodology and Research Design -- 5 Results -- 5.1 Descriptive Results -- 5.1.1 Sample Size and Demographic Data -- 5.1.2 Internet Usage -- 5.1.3 Online Shopping -- 5.1.4 Online Product Recommendations -- 5.1.5 Ratings and Comments -- 5.2 Verification of the Research Model -- 5.2.1 Exploratory Factor Analysis -- 5.2.2 Psychographic Hypotheses - Structural Equation Model -- 5.2.3 Psychographic Hypotheses - Regression Model.
5.2.4 Sociodemographic Hypotheses -- 6 Summary and Directions for Further Research -- 6.1 Main Findings -- 6.2 Limitations and Directions for Further Research -- Bibliography -- Appendices -- A AMOS Output -- A.1 Survey AUM -- A.2 Survey AON. |
| Record Nr. | UNINA-9910297039503321 |
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Knotzer Nicolas
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| Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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