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Biblioteca

MARC Lista (tabellare)
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
Pubbl/distr/stampa Cham, : Springer, 2021
Descrizione fisica xix, 539 p. : ill. ; 24 cm
Soggetto topico 68-XX - Computer science [MSC 2020]
62-XX - Statistics [MSC 2020]
Soggetto non controllato Business Economics
Business Informatics
Business Modelling
Business Modelling for Logistics
Business intelligence
Business model innovation
Digital Marketing
Economics of Business Strategy
Enterprise Architecture
Global Business
Modelling Methods
e-business
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNICAMPANIA-VAN0274614
Cham, : Springer, 2021
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
Pubbl/distr/stampa Cham, : Springer, 2021
Descrizione fisica xix, 539 p. : ill. ; 24 cm
Soggetto topico 62-XX - Statistics [MSC 2020]
68-XX - Computer science [MSC 2020]
Soggetto non controllato Business Economics
Business Informatics
Business Modelling
Business Modelling for Logistics
Business intelligence
Business model innovation
Digital Marketing
Economics of Business Strategy
Enterprise Architecture
Global Business
Modelling Methods
e-business
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNICAMPANIA-VAN00274614
Cham, : Springer, 2021
Materiale a stampa
Lo trovi qui: Univ. Vanvitelli
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910460488703321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910787368203321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910820476603321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui