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Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
| Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors |
| Pubbl/distr/stampa | Cham, : Springer, 2021 |
| Descrizione fisica | xix, 539 p. : ill. ; 24 cm |
| Soggetto topico |
68-XX - Computer science [MSC 2020]
62-XX - Statistics [MSC 2020] |
| Soggetto non controllato |
Business Economics
Business Informatics Business Modelling Business Modelling for Logistics Business intelligence Business model innovation Digital Marketing Economics of Business Strategy Enterprise Architecture Global Business Modelling Methods e-business |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN0274614 |
| Cham, : Springer, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors
| Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship : International Conference on Business Intelligence & Modelling / Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina editors |
| Pubbl/distr/stampa | Cham, : Springer, 2021 |
| Descrizione fisica | xix, 539 p. : ill. ; 24 cm |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
68-XX - Computer science [MSC 2020] |
| Soggetto non controllato |
Business Economics
Business Informatics Business Modelling Business Modelling for Logistics Business intelligence Business model innovation Digital Marketing Economics of Business Strategy Enterprise Architecture Global Business Modelling Methods e-business |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN00274614 |
| Cham, : Springer, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910460488703321 |
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910787368203321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910820476603321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||