Autore	Zahay Debra L.
Edizione	[First edition.]
Pubbl/distr/stampa	New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica	1 online resource (168 p.)
Disciplina	658.872
Collana	Digital and social media marketing and advertising collection
Soggetto topico	Internet marketing
Soggetto genere / forma	Electronic books.
Soggetto non controllato	Digital Marketing Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics
ISBN	1-60649-925-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr.	UNINA-9910460488703321

Autore	Shri Ram
Pubbl/distr/stampa	Hershey, Pennsylvania : , : IGI Global, , 2017
Descrizione fisica	PDFs (290 pages) : illustrations
Disciplina	572.80285
Collana	Advances in Library and Information Science (ALIS) Book Series
Soggetto topico	Bioinformatics Bioinformatics - Information resources
Soggetto non controllato	Collection development Data analytics Information accessibility Information network analysis Information retrieval Skill development User assessment
ISBN	9781522518723 9781522518716
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Biomedical librarianship in the post-genomic era / Shubhada Prashant Nagarkar -- Library services for bioinformatics: establishing synergy data information and knowledge / Shri Ram -- Information needs of bioinformatics researchers / Manlunching -- Bioinformatics database resources / Icxa Khandelwal [and 3 others] -- Data mining, big data, data analytics: big data analytics in bioinformatics / Priya P. Panigrahi, Tiratha Raj Singh -- Principles and analysis of biological networks: biological pathways and network motifs / Manika Sehgal, TirathaRaj Singh -- An overview of biological data mining / Seetharaman Balaji -- Information services to biomedical science through mobile technology applications / John Paul Anbu -- Searching bioinformatics information strategies for effective use of search engine / Viveka Vardhan Jumpala -- Information seeking behavior of medical scientists at Jawaharlal Nehru Institute of Medical Science: a study / Bobby Phuritsabam, Arambam Bidyaluxmi Devi -- Information needs and assessment of bioinformatics students at the University of Swaziland: librarian view / Satyabati Devi Sorokhaibam, Ntombikayise Nomsa Mathabela -- Research, leadership, and resource-sharing initiatives: the role of local library consortia in access to medical information / Reysa Alenzuela -- Information retrieval and access in cloud / Punit Gupta, Ravi Shankar Jha -- Open access journal in bioinformatics: a study / Rekha Pareek, Sudhir Kumar -- Web resources on Zea mays: an overview / Shri Ram.
Record Nr.	UNINA-9910162956703321