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Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910460488703321 |
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910787368203321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910820476603321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Library and information services for bioinformatics education and research / / Shri Ram [editor]
| Library and information services for bioinformatics education and research / / Shri Ram [editor] |
| Autore | Shri Ram |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (290 pages) : illustrations |
| Disciplina | 572.80285 |
| Collana | Advances in Library and Information Science (ALIS) Book Series |
| Soggetto topico |
Bioinformatics
Bioinformatics - Information resources |
| Soggetto non controllato |
Collection development
Data analytics Information accessibility Information network analysis Information retrieval Skill development User assessment |
| ISBN |
9781522518723
9781522518716 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Biomedical librarianship in the post-genomic era / Shubhada Prashant Nagarkar -- Library services for bioinformatics: establishing synergy data information and knowledge / Shri Ram -- Information needs of bioinformatics researchers / Manlunching -- Bioinformatics database resources / Icxa Khandelwal [and 3 others] -- Data mining, big data, data analytics: big data analytics in bioinformatics / Priya P. Panigrahi, Tiratha Raj Singh -- Principles and analysis of biological networks: biological pathways and network motifs / Manika Sehgal, TirathaRaj Singh -- An overview of biological data mining / Seetharaman Balaji -- Information services to biomedical science through mobile technology applications / John Paul Anbu -- Searching bioinformatics information strategies for effective use of search engine / Viveka Vardhan Jumpala -- Information seeking behavior of medical scientists at Jawaharlal Nehru Institute of Medical Science: a study / Bobby Phuritsabam, Arambam Bidyaluxmi Devi -- Information needs and assessment of bioinformatics students at the University of Swaziland: librarian view / Satyabati Devi Sorokhaibam, Ntombikayise Nomsa Mathabela -- Research, leadership, and resource-sharing initiatives: the role of local library consortia in access to medical information / Reysa Alenzuela -- Information retrieval and access in cloud / Punit Gupta, Ravi Shankar Jha -- Open access journal in bioinformatics: a study / Rekha Pareek, Sudhir Kumar -- Web resources on Zea mays: an overview / Shri Ram. |
| Record Nr. | UNINA-9910162956703321 |
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Shri Ram
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| Hershey, Pennsylvania : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||