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Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
| Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina | 659.1 |
| Collana |
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| Soggetto topico |
Advertising
Marketing Branding (Marketing) |
| Soggetto non controllato |
Brand equity
Brand identity Crowdsourcing Customer retention Digital metrics Global advertising New media Product development Social media |
| ISBN |
9781522517948
9781522517931 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Record Nr. | UNINA-9910159445003321 |
| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic information systems and technologies in modern organizations / / Caroline Howard and Kathleen Hargiss [editors]
| Strategic information systems and technologies in modern organizations / / Caroline Howard and Kathleen Hargiss [editors] |
| Autore | Howard Caroline |
| Pubbl/distr/stampa | Hershey : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (366 pages) : illustrations |
| Disciplina | 658.4/038011 |
| Collana | Advances in Business Information Systems and Analytics |
| Soggetto topico |
Information technology - Management
Management information systems |
| Soggetto non controllato |
Computer algorithms
Critical success factor Customer retention Database management Economic development Knowledge management Supply chain management |
| ISBN |
9781522516811
9781522516804 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | IT strategic planning through CSF approach in modern organizations / Neeta Baporikar -- Using geospatial information systems for strategic planning and institutional research for higher education institutions / Nicolas A. Valcik -- Exploring local interaction attributes affecting leadership effectiveness on assignment in multinational companies: a qualitative phenomenological study / Iván Tirado-Cordero, Kathleen M. Hargiss -- Detecting advanced persistent threats in oracle databases: methods and techniques / Lynn Ray, Henry Felch -- About gravitational (inertial) motors / Dan Ciulin -- The role of knowledge management strategies in cooperation agreements / Mario J. Donate [and 3 others] -- Online real estate demand chain integration / Emna Cherif -- E-business and analytics strategy in franchising / Ye-Sho Chen [and 3 others] -- The human behavioral response to automated trading / Roumen Vragov -- ICT strategy development: from design to implementation - case of Egypt / Sherif Kamel, Nagla Rizk -- Gaining a continuous retaining relationship with customers in mobile sector / Irene Samanta -- Knowledge management system from individual firm to national scale / Mei-Tai Chu -- Information technologies and analytical models for strategic design of transportation infrastructure / L.Douglas Smith [and 5 others]. |
| Altri titoli varianti | Advances in Business Information Systems and Analytics |
| Record Nr. | UNINA-9910162955603321 |
Howard Caroline
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| Hershey : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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