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Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
| Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina | 659.1 |
| Collana |
Premier reference source
Gale eBooks |
| Soggetto topico |
Advertising
Marketing Branding (Marketing) |
| Soggetto non controllato |
Brand equity
Brand identity Crowdsourcing Customer retention Digital metrics Global advertising New media Product development Social media |
| ISBN |
9781522517948
9781522517931 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Record Nr. | UNINA-9910159445003321 |
| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enriching urban spaces with ambient computing, the internet of things, and smart city design / / Shin'ichi Konomi, University of Tokyo, Japan, George Roussos, University of London, UK, [editors]
| Enriching urban spaces with ambient computing, the internet of things, and smart city design / / Shin'ichi Konomi, University of Tokyo, Japan, George Roussos, University of London, UK, [editors] |
| Autore | Konomi Shinʼichi |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Engineering Science Reference, an imprint of IGI Global, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 322 pages) : chiefly color illustrations, maps |
| Disciplina | 004 |
| Collana | Advances in Human and Social Aspects of Technology (AHSAT) Book Series |
| Soggetto topico |
Ubiquitous computing
Ambient intelligence Internet - Social aspects |
| Soggetto non controllato |
Crowdsourcing
Data analysis and collection Geographic information systems Mobile devices Pico-payments Social media Ubiquitous interactive spaces |
| ISBN |
9781522508281
9781522508274 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The internet of places at community-scale: design scenarios for hyperlocal neighborhood / John M. Carroll [and 5 others] -- The Fermentation GutHub Project and the internet of microbes / Marketa Dolejsova, Denisa Kera -- Assembly, space, and things: urban food genome, urban interaction, and bike share / Philip Speranza, Jason O. Germany -- Identifying the temporal characteristics of intra-city movement using taxi geo-location data / Wenbo Zhang, Xinwu Qian, Satish V. Ukkusuri -- Enriching geographic maps with accessible paths derived from implicit mobile device data collection / Ludovico Biagi [and 5 others] -- Anonymous pico-payments for internet of things / Jarogniew Rykowski, Wojciech Cellary -- Co-producing tools for participation and action in urban environments / Corelia E. Baibarac -- Effect of urban computing on the public's perception of place, community, and infrastructure / Dimitrios Ringas, Eleni Christopoulou -- Design and development of sentient collective urban spaces / Burak Pak -- Social media geographic information: the community perspective in planning knowledge / Michele Campagna [and 3 others] -- Urbanizing the ambient: why people matter so much in smart cities / H. Patricia McKenna -- Making citizens' activities flourish through a crowdsourcing-based social infrastructure / Mizuki Sakamoto, Tatsuo Nakajima -- Public perception spatial data from the PPGIS Jaguarão experiment / Geisa Bugs, Marketta Kyttä. |
| Record Nr. | UNINA-9910136580603321 |
Konomi Shinʼichi
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| Hershey, Pennsylvania : , : Engineering Science Reference, an imprint of IGI Global, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Integrating art and creativity into business practice / / Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK, Antonio Lerro, University of Basilicata, Italy [editors]
| Integrating art and creativity into business practice / / Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK, Antonio Lerro, University of Basilicata, Italy [editors] |
| Autore | Schiuma Giovanni |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xviii, 260 pages) : illustrations (some color) |
| Disciplina | 658.4063 |
| Collana | Advances in business strategy and competitive advantage (ABSCA) book series |
| Soggetto topico |
Creative ability in business
Art and industry |
| Soggetto non controllato |
Business motivation
Corporate entrepreneurship Creative economy Crowdsourcing Informal workplace spaces Organizational culture Value creation |
| ISBN |
9781522520511
9781522520504 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Re-inventing organizational creativity and innovation through adopting a service-based working culture / Sanna Ketonen-Oksi -- Employee creativity to deliver organizational performance improvements: a multiple case study research design / Emanuela Scarmozzino, Vincenzo Corvello -- Searching in the past new strategic approaches: creating and appropriating value through tradition / Tommaso Savino, Antonio Messeni Petruzzelli, Vito Albino -- The case for informal spaces in the workplace / Monica Biagioli -- A fuzzy cognitive map-based approach for understanding value creation mechanisms of artistic interventions / Daniela Carlucci, Giovanni Schiuma, Roberto Linzalone -- Students' creativity and entrepreneurial learning for developing corporate entrepreneurship / Giustina Secundo [and 3 others] -- Crowdsourcing and crowd participation: incentives in the OR.C.HE.S.T.R.A community / Stefano Consiglio [and 3 others] -- Cultural organizations push for territory's growth: the case of "Armonie d' Arte" festival / Rocco Reina [and 3 others] -- The creative economy in Balkan countries / Valentina Ndou, Giovanni Schiuma. |
| Record Nr. | UNINA-9910158605603321 |
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Schiuma Giovanni
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Opening government : transparency and engagement in the information age / / edited by John Wanna and Sam Vincent
| Opening government : transparency and engagement in the information age / / edited by John Wanna and Sam Vincent |
| Autore | Wanna John |
| Pubbl/distr/stampa | ANU Press, 2018 |
| Descrizione fisica | 1 online resource (178 pages) |
| Disciplina | 352.88 |
| Soggetto topico | Transparency in government - Australia |
| Soggetto non controllato |
australia
public policy transparency digital technology Crowdsourcing New Zealand |
| ISBN | 1-76046-194-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opening government: Transparency and engagement in the information age / John Wanna -- Part 1: Governing in the information age towards better accountability. Shaping democratic outcomes in the information age / Paula Bennett -- Government as a platform / David Bartlett -- Are we there yet? Government online: Lessons from New Zealand / Colin MacDonald -- Trans-Tasman perspectives on transparency in decision-making: A view from Australia / Anne Tiernan -- Trans-Tasman perspectives on transparency in decision-making: A view from New Zealand / Oliver Hartwich -- Did community consultation cruel climate change? / Ron Ben-David -- Part 2: Building trust through civic engagement. Transparency, trust and public value / E. Allan Lind -- More than just a five-minute conversation: A case study in civic engagement from Germany / Dominik Hierlemann -- We hear you! Case studies in authentic civic engagement from the City of Melbourne / Stephen Mayne -- Innovation and empowerment in Finland: How citizens and technology are reshaping government through crowdsourcing / Tanja Aitamurto -- Part 3: Transparency and data management. Harnessing big data: A tsunami of transformation / Philip Evans -- Government online: Are we there yet? / Tamati Shepherd -- Realising the potential of big data / Marie Johnson -- Digital strangers, digital natives: Challenging the norm to create Change@SouthAustralia / Erma Ranieri. |
| Record Nr. | UNINA-9910275023503321 |
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Wanna John
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| ANU Press, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public sector entrepreneurship and the integration of innovative business models / / Mateusz Lewandowski and Barbara Kożuch [editors]
| Public sector entrepreneurship and the integration of innovative business models / / Mateusz Lewandowski and Barbara Kożuch [editors] |
| Autore | Lewandowski Mateusz |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (309 pages) : illustrations |
| Disciplina | 350 |
| Collana | Advances in Public Policy and Administration (APPA) Book Series |
| Soggetto topico |
Public administration
Entrepreneurship |
| Soggetto non controllato |
Business solutions
Crowdsourcing Leadership Multiple value creation system Municipal cooperation Public sector marketing Social innovations |
| ISBN |
9781522522164
9781522522157 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Between Davos and Porto Alegre: democratic entrepreneurship as crowdsourcing for ideas / Slawomir Jan Magala -- Adopting the concept of business models in public management / Barbara Kożuch, Adam Jabłonski -- Public organizations and business model innovation: the role of public service design / Mateusz Lewandowski -- Options for applying functional overlapping competing jurisdictions (FOCJs) for municipal cooperation in Russia / Peter Friedrich, Mariia Chebotareva -- The business model of a public social partnership: contextual determinants / Aldona Fraczkiewicz-Wronka, Monika Tkacz, Saioa Arando -- Applying business solutions to social problems: social co-operative and its business model: evidence from Poland / Martyna Wronka-Pospiech -- Support of social innovations: case of the Czech Republic / Jarmila Sebestová, Zuzana Palová -- Local public enterprise business model as multiple value creation system / Beata Maria Staszewska -- Public sector marketing in Poland / Robert Seliga -- The productive leadership game: from theory to game-based learning / Marko Olavi Kesti, Jaana Leinonen, Terhi Kesti. |
| Record Nr. | UNINA-9910159447003321 |
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Lewandowski Mateusz
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| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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