A profile of the United States toy industry : serious fun / / Christopher Byrne |
Autore | Byrne Christopher |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
Descrizione fisica | 1 online resource (166 p.) |
Disciplina | 338.7688720973 |
Collana | Industry profiles collection |
Soggetto topico | Toy industry - United States |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
ISBN | 1-60649-511-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
Record Nr. | UNINA-9910453698603321 |
Byrne Christopher
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
|
A profile of the United States toy industry : serious fun / / Christopher Byrne |
Autore | Byrne Christopher |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
Descrizione fisica | 1 online resource (166 p.) |
Disciplina | 338.7688720973 |
Collana | Industry profiles collection |
Soggetto topico | Toy industry - United States |
Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
ISBN | 1-60649-511-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
Record Nr. | UNINA-9910790766703321 |
Byrne Christopher
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A profile of the United States toy industry : serious fun / / Christopher Byrne |
Autore | Byrne Christopher |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
Descrizione fisica | 1 online resource (166 p.) |
Disciplina | 338.7688720973 |
Collana | Industry profiles collection |
Soggetto topico | Toy industry - United States |
Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
ISBN | 1-60649-511-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
Record Nr. | UNINA-9910809402803321 |
Byrne Christopher
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|