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A profile of the United States toy industry : serious fun / / Christopher Byrne
A profile of the United States toy industry : serious fun / / Christopher Byrne
Autore Byrne Christopher
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Descrizione fisica 1 online resource (166 p.)
Disciplina 338.7688720973
Collana Industry profiles collection
Soggetto topico Toy industry - United States
Soggetto genere / forma Electronic books.
Soggetto non controllato Mattel
operations management
product management
game development
game manufacturing
toy marketing
toy merchandising
toy retailing
toy manufacturing
toys
Hasbro
LeapFrog
Spin Master
VTECH
MEGA
LEGO
Toys "R" Us
Kmart/Sears
Target
Wal-Mart
Amazon
eBay
hot toys
toy design
toy promotion
toy consumers
toy advertising
Consumer Products Safety Commission
Toy Industry Association
ISBN 1-60649-511-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index.
Record Nr. UNINA-9910453698603321
Byrne Christopher  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A profile of the United States toy industry : serious fun / / Christopher Byrne
A profile of the United States toy industry : serious fun / / Christopher Byrne
Autore Byrne Christopher
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Descrizione fisica 1 online resource (166 p.)
Disciplina 338.7688720973
Collana Industry profiles collection
Soggetto topico Toy industry - United States
Soggetto non controllato Mattel
operations management
product management
game development
game manufacturing
toy marketing
toy merchandising
toy retailing
toy manufacturing
toys
Hasbro
LeapFrog
Spin Master
VTECH
MEGA
LEGO
Toys "R" Us
Kmart/Sears
Target
Wal-Mart
Amazon
eBay
hot toys
toy design
toy promotion
toy consumers
toy advertising
Consumer Products Safety Commission
Toy Industry Association
ISBN 1-60649-511-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index.
Record Nr. UNINA-9910790766703321
Byrne Christopher  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A profile of the United States toy industry : serious fun / / Christopher Byrne
A profile of the United States toy industry : serious fun / / Christopher Byrne
Autore Byrne Christopher
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Descrizione fisica 1 online resource (166 p.)
Disciplina 338.7688720973
Collana Industry profiles collection
Soggetto topico Toy industry - United States
Soggetto non controllato Mattel
operations management
product management
game development
game manufacturing
toy marketing
toy merchandising
toy retailing
toy manufacturing
toys
Hasbro
LeapFrog
Spin Master
VTECH
MEGA
LEGO
Toys "R" Us
Kmart/Sears
Target
Wal-Mart
Amazon
eBay
hot toys
toy design
toy promotion
toy consumers
toy advertising
Consumer Products Safety Commission
Toy Industry Association
ISBN 1-60649-511-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index.
Record Nr. UNINA-9910809402803321
Byrne Christopher  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui