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Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Taylor & Francis, 2010 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNINA-9910141037403321 |
Tian Kelly
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| Taylor & Francis, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Taylor & Francis, 2010 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNISA-996213124003316 |
|
Tian Kelly
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| Taylor & Francis, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / Christiane Rühle
| Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / Christiane Rühle |
| Autore | Rühle Christiane |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld, : transcript Verlag, 2020 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina | 658.827 |
| Collana | Edition Kulturwissenschaft |
| Soggetto topico | Japan; Konsum; Marke; Muji; Uniqlo; Image; Marketing; Identität; Kultur; Privatwirtschaft; Markeninszenierung; Werbung; Medien; Wirtschaft; Gesellschaft; Medienästhetik; Cultural Studies; Asien; Medienwissenschaft; Consumption; Brand; Identity; Culture; Private Sector; Brand Staging; Advertising; Media; Economy; Society; Media Aesthetics; Asia; Media Studies |
| Soggetto non controllato |
Advertising
Asia Brand Staging Brand Consumption Cultural Studies Culture Economy Identity Image Marketing Media Aesthetics Media Studies Media Muji Private Sector Society Uniqlo |
| ISBN | 3-8394-4908-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter 1 Inhalt 5 Abkürzungsverzeichnis 9 1 Realitäten des Konsums - Eine Einführung 11 2 Untersuchungskonzept und Fragenkatalog 33 3 Japanische Perspektiven und Aktualitäten 39 4 Die Verortung von Muji und Uniqlo im globalen Konsumraum 73 5 Muji und Uniqlo in der öffentlichen Diskussion 95 6 Analyse von Kommunikationsmaßnahmen zwischen 2010 und 2016 137 7 Ergebnisse und Diskussion der japanischen Markeninszenierung 237 Anhang 259 Namensindex 271 Firmen- und Sachindex 275 Abbildungs- und Tabellenverzeichnis 281 Danksagung 283 Literaturverzeichnis 285 |
| Record Nr. | UNINA-9910404114503321 |
|
Rühle Christiane
|
||
| Bielefeld, : transcript Verlag, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / Christiane Rühle
| Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« / Christiane Rühle |
| Autore | Rühle Christiane |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld, : transcript Verlag, 2020 |
| Descrizione fisica | 1 online resource (314 p.) |
| Disciplina | 658.827 |
| Collana | Edition Kulturwissenschaft |
| Soggetto topico | Japan; Konsum; Marke; Muji; Uniqlo; Image; Marketing; Identität; Kultur; Privatwirtschaft; Markeninszenierung; Werbung; Medien; Wirtschaft; Gesellschaft; Medienästhetik; Cultural Studies; Asien; Medienwissenschaft; Consumption; Brand; Identity; Culture; Private Sector; Brand Staging; Advertising; Media; Economy; Society; Media Aesthetics; Asia; Media Studies |
| Soggetto non controllato |
Advertising
Asia Brand Staging Brand Consumption Cultural Studies Culture Economy Identity Image Marketing Media Aesthetics Media Studies Media Muji Private Sector Society Uniqlo |
| ISBN | 3-8394-4908-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter 1 Inhalt 5 Abkürzungsverzeichnis 9 1 Realitäten des Konsums - Eine Einführung 11 2 Untersuchungskonzept und Fragenkatalog 33 3 Japanische Perspektiven und Aktualitäten 39 4 Die Verortung von Muji und Uniqlo im globalen Konsumraum 73 5 Muji und Uniqlo in der öffentlichen Diskussion 95 6 Analyse von Kommunikationsmaßnahmen zwischen 2010 und 2016 137 7 Ergebnisse und Diskussion der japanischen Markeninszenierung 237 Anhang 259 Namensindex 271 Firmen- und Sachindex 275 Abbildungs- und Tabellenverzeichnis 281 Danksagung 283 Literaturverzeichnis 285 |
| Record Nr. | UNISA-996347748903316 |
|
Rühle Christiane
|
||
| Bielefeld, : transcript Verlag, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||