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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
| Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (214 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-030-18911-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation. |
| Record Nr. | UNINA-9910337798103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
| Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-92084-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research. |
| Record Nr. | UNINA-9910298216903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
| Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XI, 210 p. 15 illus., 6 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-59701-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research. |
| Record Nr. | UNINA-9910254898903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
| Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (X, 161 p. 8 illus., 1 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-39946-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |
| Record Nr. | UNINA-9910254949903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
| Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-20182-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| Record Nr. | UNINA-9910298474303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agile Information Business : Exploring Managerial Implications / / edited by Natalia Kryvinska, Michal Gregus
| Agile Information Business : Exploring Managerial Implications / / edited by Natalia Kryvinska, Michal Gregus |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XII, 274 p. 109 illus.) |
| Disciplina | 658.4038 |
| Collana | Flexible Systems Management |
| Soggetto topico |
Management information systems
E-business Electronic commerce E-commerce Industrial organization Business mathematics Business Information Systems e-Business/e-Commerce Industrial Organization Business Mathematics |
| ISBN | 981-10-3358-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Capturing and Analyzing Information on Fiscal Policy of EU Countries: Viewpoint - Government Expenditure on Education since 2008 -- Chapter 2. Math Analysis of Informational Factors Affecting State Fiscal Policy in Short-term Development Prediction -- Chapter 3. Business Information Consideration for Labour Market Study of the Slovak Republic -- Chapter 4. Social Financial benefit assessment of the Mobile Birth Registration -- Chapter 5. Mobile Banking Services – Business Information Management with Mobile Payments -- Chapter 6. Organizational Service Management as an Umbrella for Information Business -- Chapter 7. Improving Information Accuracy with SEO for Online Marketing Services -- Chapter 8. Sharing Knowledge and Information through Corporate e-Learning. |
| Record Nr. | UNINA-9910298183903321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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App-Entwicklung – effizient und erfolgreich : Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen / / von Christian Aichele, Marius Schönberger
| App-Entwicklung – effizient und erfolgreich : Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen / / von Christian Aichele, Marius Schönberger |
| Autore | Aichele Christian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 |
| Descrizione fisica | 1 online resource (XII, 137 S. 54 Abb.) |
| Disciplina | 621.382 |
| Soggetto topico |
Electrical engineering
Software engineering E-commerce E-business Electronic commerce Communications Engineering, Networks Software Engineering e-Commerce/e-business e-Business/e-Commerce |
| ISBN | 3-658-13685-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Grundlagen der mobilen Anwendungsentwicklung -- Vorgehensmodell zur mobilen Anwendungsentwicklung -- Geschäftsmodelle für mobile Anwendungen. |
| Record Nr. | UNINA-9910483284803321 |
Aichele Christian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies / / edited by Andreas Meier, Edy Portmann, Kilian Stoffel, Luis Terán
| The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies / / edited by Andreas Meier, Edy Portmann, Kilian Stoffel, Luis Terán |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XII, 103 p. 35 illus.) |
| Disciplina | 658.4038 |
| Collana | Fuzzy Management Methods |
| Soggetto topico |
Management information systems
E-business Electronic commerce E-commerce Data mining Computer simulation Business Information Systems e-Business/e-Commerce e-Commerce/e-business Data Mining and Knowledge Discovery Simulation and Modeling |
| ISBN | 3-319-54048-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Logical Analogies Between Intuitionistic Fuzzy Sets and Rough Sets -- Enhanced Knowledge Management by Synchronizing Mind Maps and Fuzzy Cognitive Maps -- Constraints and Wishes in Quantified Queries Merged by Asymmetric Conjunction -- Statistical Measures Obtained Using the Signed Distance Method and Others -- An Intuitionistic Fuzzy Service Model - Use Case for Swiss Health Platform -- A Modied Fuzzy TOPSIS Method Aggregating 8.921 Partial Rankings For Companies' Attractiveness -- A Fuzzy-Based Approach to Estimate Management Processes Risks. |
| Record Nr. | UNINA-9910254924403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applications of Blockchain Technology in Business : Challenges and Opportunities / / by Mohsen Attaran, Angappa Gunasekaran
| Applications of Blockchain Technology in Business : Challenges and Opportunities / / by Mohsen Attaran, Angappa Gunasekaran |
| Autore | Attaran Mohsen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XIII, 112 p. 24 illus. in color.) |
| Disciplina | 658.5 |
| Collana | SpringerBriefs in Operations Management |
| Soggetto topico |
Production management
Operations research Decision making Management Industrial management E-business Electronic commerce E-commerce Educational technology Operations Management Operations Research/Decision Theory Innovation/Technology Management e-Business/e-Commerce Technology and Digital Education |
| ISBN | 3-030-27798-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. The Evolution of Blockchain -- Chapter 3. Blockchain Principles, Qualities, and Business Applications -- Chapter 4. Financial Services: The Largest Blockchain Market -- Chapter 5. Manufacturing and Industrial -- Chapter 6. Government and Public Sector -- Chapter 7. Healthcare and Life Sciences -- Chapter 8. Consumer Goods and Retail Industry -- Chapter 9. Food Industry -- Chapter 10. Blockchain and Cybersecurity -- Chapter 11. Data Management -- Chapter 12. Blockchain for Gaming -- Chapter 13. New Business Applications for the Blockchain -- Chapter 14. Implementing Blockcchain in Your Enterprise -- Chapter 15. Summary and Conclusions. |
| Record Nr. | UNINA-9910341851503321 |
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Attaran Mohsen
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applications of Soft Computing for the Web / / edited by Rashid Ali, MM Sufyan Beg
| Applications of Soft Computing for the Web / / edited by Rashid Ali, MM Sufyan Beg |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVIII, 288 p. 85 illus., 62 illus. in color.) |
| Disciplina | 004.6 |
| Soggetto topico |
Special purpose computers
Data mining Information storage and retrieval Application software E-business Electronic commerce E-commerce Special Purpose and Application-Based Systems Data Mining and Knowledge Discovery Information Storage and Retrieval Information Systems Applications (incl. Internet) e-Business/e-Commerce Computer Applications |
| ISBN | 981-10-7098-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1. Soft Computing based Recommender Systems -- Section 2. Soft Computing based Online Documents Summarization -- Section 3. Soft Computing based Web Data Extraction -- Section 4. Soft Computing based Question Answering Systems -- Section 5. Soft Computing based Online Health Care Systems -- Section 6. Soft Computing based Online Documents Clustering -- Section 7. Soft Computing based Web Security Applications -- Section 8. Soft Computing based Online Market Intelligence -- Section 9. Soft Computing based Internet of Things Applications -- Section 10. Other Emerging Soft Computing Techniques and Applications. |
| Record Nr. | UNINA-9910255453303321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
e-Business/e-Commerce
(56)
- Electronic commerce (55)
- E-commerce (38)
- E-business (37)
- Management (14)