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Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910796400003321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910810103203321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
