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Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdés -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910458145003321 |
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom [[electronic resource] ] : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdés -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910784538303321 |
|
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Boom : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill
| Boom : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| Autore | Brown Mary <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2006 |
| Descrizione fisica | xviii, 238 p. : ill |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | OrsbornCarol |
| Soggetto topico |
Women consumers
Consumer behavior Marketing Baby boom generation |
| ISBN |
1-281-12846-5
9786611128463 0-8144-2980-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdes -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
| Record Nr. | UNINA-9910818461903321 |
|
Brown Mary <1959->
|
||
| New York, : American Management Association, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gender lens investing : uncovering opportunities for growth, returns, and impact / / Joseph Quinlan, Jackie VanderBrug
| Gender lens investing : uncovering opportunities for growth, returns, and impact / / Joseph Quinlan, Jackie VanderBrug |
| Autore | Quinlan Joseph P. |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (216 p.) |
| Disciplina | 305.42 |
| Soggetto topico |
Women - Economic conditions
Women - Employment Investments - Social aspects Women consumers Women in development |
| ISBN |
1-119-18288-3
1-119-18287-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Womenomics and the measures that matter -- It's the women stupid -- Chairman Mao was right -- From womenomics to gender lens investing -- New paths to capital -- Inside and outside the workplace -- Getting beyond pink -- A new field in motion -- A start that's here to stay. |
| Record Nr. | UNINA-9910135047703321 |
|
Quinlan Joseph P.
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gender lens investing : uncovering opportunities for growth, returns, and impact / / Joseph Quinlan, Jackie VanderBrug
| Gender lens investing : uncovering opportunities for growth, returns, and impact / / Joseph Quinlan, Jackie VanderBrug |
| Autore | Quinlan Joseph P. |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (216 p.) |
| Disciplina | 305.42 |
| Soggetto topico |
Women - Economic conditions
Women - Employment Investments - Social aspects Women consumers Women in development |
| ISBN |
1-119-18288-3
1-119-18287-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Womenomics and the measures that matter -- It's the women stupid -- Chairman Mao was right -- From womenomics to gender lens investing -- New paths to capital -- Inside and outside the workplace -- Getting beyond pink -- A new field in motion -- A start that's here to stay. |
| Record Nr. | UNINA-9910824016903321 |
|
Quinlan Joseph P.
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to women online [[electronic resource] ] : case studies, tips and tactics
| How to market to women online [[electronic resource] ] : case studies, tips and tactics |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 73 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Women consumers
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-932353-17-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Tips & tactics on marketing to women -- pt. 2. Case studies on sites reaching women. |
| Record Nr. | UNINA-9910456463303321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to women online [[electronic resource] ] : case studies, tips and tactics
| How to market to women online [[electronic resource] ] : case studies, tips and tactics |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 73 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Women consumers
Marketing |
| ISBN | 1-932353-17-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Tips & tactics on marketing to women -- pt. 2. Case studies on sites reaching women. |
| Record Nr. | UNINA-9910781240903321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market to women online : case studies, tips and tactics
| How to market to women online : case studies, tips and tactics |
| Pubbl/distr/stampa | Portsmouth, R.I., : MarketingSherpa, Inc., 2003 |
| Descrizione fisica | 73 p |
| Collana | Practical know-how & case studies |
| Soggetto topico |
Women consumers
Marketing |
| ISBN | 1-932353-17-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Tips & tactics on marketing to women -- pt. 2. Case studies on sites reaching women. |
| Record Nr. | UNINA-9910821855003321 |
| Portsmouth, R.I., : MarketingSherpa, Inc., 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts
| Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts |
| Autore | Cunningham Jane |
| Pubbl/distr/stampa | Singapore, : Marshall Cavendish, 2012 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina |
658.8
658.80082 |
| Altri autori (Persone) | RobertsPhilippa |
| Soggetto topico |
Marketing
Brand name products Women consumers Consumers' preferences |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors |
| Record Nr. | UNINA-9910462224303321 |
|
Cunningham Jane
|
||
| Singapore, : Marshall Cavendish, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts
| Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts |
| Autore | Cunningham Jane |
| Pubbl/distr/stampa | Singapore, : Marshall Cavendish, 2012 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina |
658.8
658.80082 |
| Altri autori (Persone) | RobertsPhilippa |
| Soggetto topico |
Marketing
Brand name products Women consumers Consumers' preferences |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors |
| Record Nr. | UNINA-9910790222503321 |
|
Cunningham Jane
|
||
| Singapore, : Marshall Cavendish, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Women consumers
(18)
- Marketing (11)
- Baby boom generation (3)
- Brand name products (3)
- Consumer behavior (3)