Autore	Cozzi Patrick
Edizione	[First edition.]
Pubbl/distr/stampa	Boca Raton, FL : , : A K Peters/CRC Press, an imprint of Taylor and Francis, , 2011
Descrizione fisica	1 online resource (514 pages) : illustrations (some color), tables, photographs
Disciplina	005.75/8
Soggetto topico	Search engines - Programming Web search engines Three-dimensional imaging Digital mapping Texture mapping
Soggetto genere / forma	Electronic books.
ISBN	0-429-10846-X 1-56881-711-8 1-4398-6558-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	chapter 1 Introduction -- chapter 2 Math Foundations -- chapter 3 Renderer Design -- chapter 4 Globe Rendering -- chapter 5 Vertex Transform Precision -- chapter 6 Depth Buffer Precision -- chapter 7 Vector Data and Polylines -- chapter 8 Polygons -- chapter 9 Billboards -- chapter 10 Exploiting Parallelism in Resource Preparation -- chapter 11 Terrain Basics -- chapter 12 Massive-Terrain Rendering -- chapter 13 Geometry Clipmapping -- chapter 14 Chunked LOD.
Record Nr.	UNINA-9910463821703321

Autore	Brusilovsky Peter
Edizione	[1st ed. 2007.]
Pubbl/distr/stampa	Berlin : , : Springer, , [2007]
Descrizione fisica	1 online resource (XII, 766 p.)
Disciplina	005.72
Collana	Information Systems and Applications, incl. Internet/Web, and HCI
Soggetto topico	Web sites - Design Web search engines
ISBN	1-280-90227-2 9786610902279 3-540-72079-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	I. Modeling Technologies -- User Models for Adaptive Hypermedia and Adaptive Educational Systems -- User Profiles for Personalized Information Access -- Data Mining for Web Personalization -- Generic User Modeling Systems -- Web Document Modeling -- II. Adaptation Technologies -- Personalized Search on the World Wide Web -- Adaptive Focused Crawling -- Adaptive Navigation Support -- Collaborative Filtering Recommender Systems -- Content-Based Recommendation Systems -- Case-Based Recommendation -- Hybrid Web Recommender Systems -- Adaptive Content Presentation for the Web -- Adaptive 3D Web Sites -- III. Applications -- Adaptive Information for Consumers of Healthcare -- Personalization in E-Commerce Applications -- Adaptive Mobile Guides -- Adaptive News Access -- IV. Challenges -- Adaptive Support for Distributed Collaboration -- Recommendation to Groups -- Privacy-Enhanced Web Personalization -- Open Corpus Adaptive Educational Hypermedia -- Semantic Web Technologies for the Adaptive Web -- Usability Engineering for the Adaptive Web.
Record Nr.	UNISA-996465604103316

Autore	Mohan Surendra
Pubbl/distr/stampa	Birmingham : , : Packt Publishing, , 2013
Descrizione fisica	1 online resource (120 p.)
Soggetto topico	Search engines - Programming Web search engines
Soggetto genere / forma	Electronic books.
ISBN	1-78328-326-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910453731803321

Autore	Geddes Brad
Edizione	[2nd ed.]
Pubbl/distr/stampa	Indianapolis, IN, : Wiley, 2012
Descrizione fisica	1 online resource (611 p.)
Disciplina	658.872 659.14/4 659.144
Soggetto topico	Internet advertising Internet merketing Web search engines
Soggetto genere / forma	Electronic books.
ISBN	1-280-67586-1 9786613652799 1-118-22769-7
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Advanced Google AdWords; Contents; Foreword; Introduction; Who Should Read This Book; What You Will Learn; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Advanced Organizational Techniques; Taking Control of Your Ad Display Best Practices for Conducting Keyword Research Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Tool; Traffic Estimator; Google Trends; Google Insights for Search; Microsoft Advertising Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Spicing Up Your Ads with Ad Extensions; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling AdsChapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page Bid Understanding the Display Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Smart Pricing: Measure Success with Cost Per Conversion Learning How the Display Network Is Performing for You; Managed Placements: Choosing Which Display Sites Show Your Ads; Best Practices for the Display Network; Chapter 10: Advanced Display Network Techniques; Enhancing Your Display Campaigns; Setting Different Bids by Demographics; Remarketing; Topic and Interest Targeting; Creating Scenarios to Understand and Reach Your Target Audience; Write Effective Display Ads; DoubleClick Ad Planner: Free Access to Expensive Data; Best Practices for Advanced Display Network Usage Chapter 11: Advanced Geographic Targeting
Record Nr.	UNINA-9910462552703321

Autore	Mohan Surendra
Edizione	[1st ed.]
Pubbl/distr/stampa	Birmingham : , : Packt Publishing, , 2013
Descrizione fisica	1 online resource (120 p.)
Disciplina	004.56
Soggetto topico	Search engines - Programming Web search engines
ISBN	1-78328-326-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Intro -- Administrating Solr -- Table of Contents -- Administrating Solr -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Downloading the example code -- Errata -- Piracy -- Questions -- 1. Searching Data -- Installation -- Request/response handling -- Querying -- Querying based on a particular field value -- Searching for a phrase -- Boosting phrases over words -- Prioritizing your document in search results -- Query nesting -- Faceted search -- Search based on the same value range -- Filter your facet results -- Autosuggest feature using faceting -- Geospatial search -- Storing geographical points in the index -- Sort results by a distance from a point -- Distributed search -- Summary -- 2. Monitoring Solr -- Monitoring metrics -- Stats.jsp -- JMX MBeans -- Solr with JMX -- Using password-based authentication -- Singler-user environment -- Multiuser environment -- Agent-less health checks -- Ping status -- Agent-based health checks -- Monitoring tools -- Opsview -- Solr-specific plugin -- Service check set up -- Host configuration -- Viewing output -- New Relic for PHP -- Features -- System requirement -- SPM -- What are SPM monitors? -- Features -- Summary -- 3. Managing Solr -- Basic Solr scripts -- User scripts.conf -- Init script -- Backup your Solr -- Using the Solr replication handler -- Backup scripts from earlier Solr releases -- Configuring logging -- Temporary logging settings -- Permanent logging settings -- Tomcat logging settings -- Jetty logging settings -- Collection distribution scripts -- Scripts configuration -- Rsyncd set up -- Summary. 4. Optimizing Solr Tools and Scripts -- Business rules -- Drools -- Drools language features -- Drools rule format -- Drools rule language (DRL) -- Domain-specific language -- Guided rule editor -- Other Drools features -- XML rule language -- Why rules? -- The rule engine workflow -- Benefits of using rules -- Language Detection -- Configuring language detection -- Tika language detection -- LangDetect language detection -- OpenNLP (Natural Language Processing) -- Sentence detection and splitting -- Tokenization -- Part-Of-Speech tagging -- Named entity recognition -- Case study - Apache Solr with Drupal 7 -- Autocomplete -- Faceted search -- Facet slider -- Boosting search relevancy -- Prioritizing search results -- Customizing the search result display -- Summary -- A. Solr Resources -- Index.
Record Nr.	UNINA-9910810814803321