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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith
| The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith |
| Autore | Smith Chris <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (174 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Viral marketing
Telemarketing Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-21189-1 |
| Classificazione | BUS058000BUS043050BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads--Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS > Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167. |
| Record Nr. | UNINA-9910466244403321 |
|
Smith Chris <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith
| The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith |
| Autore | Smith Chris <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (174 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Viral marketing
Telemarketing Selling |
| ISBN |
1-119-21190-5
1-119-21189-1 |
| Classificazione | BUS058000BUS043050BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads--Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS > Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167. |
| Record Nr. | UNINA-9910798182403321 |
|
Smith Chris <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith
| The conversion code : capture internet leads, create quality appointments, close more sales / / Chris Smith |
| Autore | Smith Chris <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (174 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Viral marketing
Telemarketing Selling |
| ISBN |
1-119-21190-5
1-119-21189-1 |
| Classificazione | BUS058000BUS043050BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction: How The Conversion Code Was Created ix How to Crack the Conversion Code xiii PART I CAPTURE INTERNET LEADS The Marketer's Creed 2 Chapter 1 Need More Leads? How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads--Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS > Email 91 Emails That Work 91 Chapter 7 Need More Appointments? How to Use Email Marketing, Retargeting, and User Tracking to Turn Old Leads into Quality Appointments 95 There Is No Longer an Old Lead Bucket 98 Ads as a Lead Follow-Up Tool 102 PART III CLOSE MORE SALES The Closer's Creed 104 Chapter 8 Need to Know Exactly What to Say to a Lead on the Phone? How to Have a Perfect First Minute on a Sales Call with an Internet Lead 105 The Two-Step Precall Lead "Stalk" 106 Gaining Control and ARPing Chapter 9 The Digging Deep Technique: Questions to Ask That Make It Impossible for an Internet Lead to Say No 115 The Digging Deep Technique 116 Chapter 10 How to Build Trust with an Internet Lead in Two Simple Steps 121 Chapter 11 Proactively Uncovering Objections 123 Chapter 12 How to Start Closing an Internet Lead Using the "Five Yes Technique" 127 The 20/20/20 Sale 127 Chapter 13 How to Pitch Using the "Feature, Benefit, Tie-Down Technique" and Identify Exactly When to Close 131 Always Be Closing 133 Chapter 14 Exactly What to Say When You Start to Close 135 Chapter 15 The Two-Step Close 137 Step 1: The Trial Close 137 Step 2: The Slot Close 138 Chapter 16 What to Say When Someone Still Says No 141 Buying Questions versus Objections 141 ARCing 141 Chapter 17 They Said Yes! Now What Do You Say? 147 Chapter 18 How to Turn a Closed Internet Lead into Even More Sales 149 Bonus: Checking the Analytics and Metrics That Actually Matter (and what to do based on what you find) 153 Notes 163 Index 167. |
| Record Nr. | UNINA-9910827513103321 |
|
Smith Chris <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-33602-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910465990803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910798728303321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910817681803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Unmarketing : stop marketing, start engaging / Scott Stratten
| Unmarketing : stop marketing, start engaging / Scott Stratten |
| Autore | Stratten, Scott |
| Pubbl/distr/stampa | Hoboken, N.J. : Wiley, c2010 |
| Descrizione fisica | xvi, 256 p. : ill. ; 24 cm |
| Disciplina | 658.802 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
9780470617878
9780470646861 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001418189707536 |
|
Stratten, Scott
|
||
| Hoboken, N.J. : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910464817303321 |
|
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910786411703321 |
|
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
