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The business of brands [[electronic resource] /] / by Jon Miller & David Muir
| The business of brands [[electronic resource] /] / by Jon Miller & David Muir |
| Autore | Miller Jon <1971-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MuirDavid <1971-> |
| Soggetto topico |
Brand name products
Branding (Marketing) Brand name products - Management Value added |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-27159-0
9786610271597 0-470-86260-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Business of Brands; Contents; Acknowledgements; Why This Book was Written; The Six-Minute Read; Part I BRANDS AND BUSINESS; 1: What is a Brand?; 2: Brand Strategy is Business Strategy; 3: Brands in the Boardroom; Part II SOURCES OF BUSINESS VALUE; 4: Strong Brands Command Market Share; 5: Strong Brands Create Barriers to Entry for Competitors; 6: Strong Brands can Launch Successful Extensions; 7: Strong, Well-Defined Brands Find it Easier to Enter New Markets; 8: Strong Brands can Attract and Retain Talent; 9: Strong Brands have Lower Price Elasticity
10: Strong Brands can Command a Premium 11: Strong Brands can Deal with Market Disruption; 12: Strong Brands have more Loyalty; 13: Strong Brands are a Store of Trust; 14: Strong Brands can Stimulate Innovation; Part III STRATEGIC BRAND PLANNING; 15: Defining the Market; 16: Strategic Challenges; 17: Launch; 18: Challenge; 19: Maintain; 20: Revitalize; 21: Re-brand; 22: Acquire; Part IV BRAND BIOGRAPHIES; 23: American Express; 24: Ben & Jerry's; 25: Def Jam; 26: IBM; 27: Dove; 28: BP; 29: The Economist; Part V MEASUREMENT AND VALUATION; 30: Understanding Brand Strength 31: Understanding Brand Value 32: Brand Measurement and Business Performance; 33: Building Strong Brands; Conclusion; Index |
| Record Nr. | UNINA-9910449933903321 |
Miller Jon <1971->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of brands [[electronic resource] /] / by Jon Miller & David Muir
| The business of brands [[electronic resource] /] / by Jon Miller & David Muir |
| Autore | Miller Jon <1971-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MuirDavid <1971-> |
| Soggetto topico |
Brand name products
Branding (Marketing) Brand name products - Management Value added |
| ISBN |
1-280-27159-0
9786610271597 0-470-86260-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Business of Brands; Contents; Acknowledgements; Why This Book was Written; The Six-Minute Read; Part I BRANDS AND BUSINESS; 1: What is a Brand?; 2: Brand Strategy is Business Strategy; 3: Brands in the Boardroom; Part II SOURCES OF BUSINESS VALUE; 4: Strong Brands Command Market Share; 5: Strong Brands Create Barriers to Entry for Competitors; 6: Strong Brands can Launch Successful Extensions; 7: Strong, Well-Defined Brands Find it Easier to Enter New Markets; 8: Strong Brands can Attract and Retain Talent; 9: Strong Brands have Lower Price Elasticity
10: Strong Brands can Command a Premium 11: Strong Brands can Deal with Market Disruption; 12: Strong Brands have more Loyalty; 13: Strong Brands are a Store of Trust; 14: Strong Brands can Stimulate Innovation; Part III STRATEGIC BRAND PLANNING; 15: Defining the Market; 16: Strategic Challenges; 17: Launch; 18: Challenge; 19: Maintain; 20: Revitalize; 21: Re-brand; 22: Acquire; Part IV BRAND BIOGRAPHIES; 23: American Express; 24: Ben & Jerry's; 25: Def Jam; 26: IBM; 27: Dove; 28: BP; 29: The Economist; Part V MEASUREMENT AND VALUATION; 30: Understanding Brand Strength 31: Understanding Brand Value 32: Brand Measurement and Business Performance; 33: Building Strong Brands; Conclusion; Index |
| Record Nr. | UNINA-9910783517903321 |
|
Miller Jon <1971->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of brands / / by Jon Miller & David Muir
| The business of brands / / by Jon Miller & David Muir |
| Autore | Miller Jon <1971-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | MuirDavid <1971-> |
| Soggetto topico |
Brand name products
Branding (Marketing) Brand name products - Management Value added |
| ISBN |
9786610271597
9781280271595 1280271590 9780470862605 0470862602 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Business of Brands; Contents; Acknowledgements; Why This Book was Written; The Six-Minute Read; Part I BRANDS AND BUSINESS; 1: What is a Brand?; 2: Brand Strategy is Business Strategy; 3: Brands in the Boardroom; Part II SOURCES OF BUSINESS VALUE; 4: Strong Brands Command Market Share; 5: Strong Brands Create Barriers to Entry for Competitors; 6: Strong Brands can Launch Successful Extensions; 7: Strong, Well-Defined Brands Find it Easier to Enter New Markets; 8: Strong Brands can Attract and Retain Talent; 9: Strong Brands have Lower Price Elasticity
10: Strong Brands can Command a Premium 11: Strong Brands can Deal with Market Disruption; 12: Strong Brands have more Loyalty; 13: Strong Brands are a Store of Trust; 14: Strong Brands can Stimulate Innovation; Part III STRATEGIC BRAND PLANNING; 15: Defining the Market; 16: Strategic Challenges; 17: Launch; 18: Challenge; 19: Maintain; 20: Revitalize; 21: Re-brand; 22: Acquire; Part IV BRAND BIOGRAPHIES; 23: American Express; 24: Ben & Jerry's; 25: Def Jam; 26: IBM; 27: Dove; 28: BP; 29: The Economist; Part V MEASUREMENT AND VALUATION; 30: Understanding Brand Strength 31: Understanding Brand Value 32: Brand Measurement and Business Performance; 33: Building Strong Brands; Conclusion; Index |
| Record Nr. | UNINA-9910953377903321 |
|
Miller Jon <1971->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital budgeting valuation [[electronic resource] ] : financial analysis for today's investment projects / / H. Kent Baker, Philip English
| Capital budgeting valuation [[electronic resource] ] : financial analysis for today's investment projects / / H. Kent Baker, Philip English |
| Autore | Baker H. Kent (Harold Kent), <1944-> |
| Pubbl/distr/stampa | Hoboken, N.J. : , : Wiley, , 2011 |
| Descrizione fisica | 1 recurso en línea (530 páginas) : ilustraciones |
| Disciplina |
658.15/4
658.154 |
| Altri autori (Persone) | EnglishPhilip |
| Collana |
Robert W. Kolb series in finance
THEi Wiley ebooks |
| Soggetto topico |
Capital budget
Capital investments Value added |
| ISBN |
1-283-17584-3
9786613175847 1-118-25842-8 1-118-04456-8 1-118-04454-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Capital budgeting valuation : an overview / H. Kent Baker and Philip English -- Foundation and key concepts: Corporate strategy and investment decisions / Daniel Ferreira ; Corporate governance and investment decisions / Fodil Adjaoud, Dorra Charfi, and Lamia Chourou -- Capital investment choice: Measuring investment value : free cash flow, net present value, and economic value added / Tom Arnold and Terry Nixon ; Alternative methods of evaluating capital investments / Tom Arnold and Terry Nixon ; Capital rationing for capital budgeting / Alexander Brüggen ; Analyzing foreign investments / Wim Westerman and John Henry Hall ; Postcompletion auditing of capital investments / Jari Huikku ; Capital budgeting techniques in practice : U.S. survey evidence / Tarun K. Mukherjee and Naseem M. Al Rahahleh -- Project cash flows and inflation: Estimating project cash flows / Kyle Meyer and Halil Kiymaz ; Capital budgeting and inflation / Ignacio Vélez-Pareja and Jospeh Tham -- Risk and investment choice: Basic risk adjustment techniques in capital budgeting / John H. Hall and Wim Westerman ; Capital budgeting with political/country risk / Yacine Belghitar and Ephraim Clark ; Risk management in project finance / Stefano Gatti and Stefano Caselli ; Risk simulation concepts and methods / Tom Arnold and David North -- Estimating the project cost of capital: Cost of capital : an introduction / Octavian Ionici, Kenneth Small, and Frank D'Souza ; Using the capital asset pricing model and arbitrage pricing theory in capital budgeting / S. David Young and Samir Saadi ; Financing mix and project valuation : alternative methods and possible adjustments / Alex Pierru and Denis Babusiaux -- Special topics: Capital budgeting for government entities / Davina F. Jacobs ; Decision making using behavioral finance for capital budgeting / Yuri Biondi and Giuseppe Marzo ; Merger and acquisition pricing : the valuation of synergy / Rainer Lenz ; Multicriteria analysis for capital budgeting / Fernando R. Fernholz. |
| Record Nr. | UNINA-9910139644903321 |
|
Baker H. Kent (Harold Kent), <1944->
|
||
| Hoboken, N.J. : , : Wiley, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital budgeting valuation : financial analysis for today's investment projects / / H. Kent Baker, Philip English
| Capital budgeting valuation : financial analysis for today's investment projects / / H. Kent Baker, Philip English |
| Autore | Baker H. Kent (Harold Kent), <1944-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J. : , : Wiley, , 2011 |
| Descrizione fisica | 1 recurso en línea (530 páginas) : ilustraciones |
| Disciplina |
658.15/4
658.154 |
| Altri autori (Persone) | EnglishPhilip |
| Collana |
Robert W. Kolb series in finance
THEi Wiley ebooks |
| Soggetto topico |
Capital budget
Capital investments Value added |
| ISBN |
9786613175847
9781283175845 1283175843 9781118258422 1118258428 9781118044568 1118044568 9781118044544 1118044541 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Capital budgeting valuation : an overview / H. Kent Baker and Philip English -- Foundation and key concepts: Corporate strategy and investment decisions / Daniel Ferreira ; Corporate governance and investment decisions / Fodil Adjaoud, Dorra Charfi, and Lamia Chourou -- Capital investment choice: Measuring investment value : free cash flow, net present value, and economic value added / Tom Arnold and Terry Nixon ; Alternative methods of evaluating capital investments / Tom Arnold and Terry Nixon ; Capital rationing for capital budgeting / Alexander Brüggen ; Analyzing foreign investments / Wim Westerman and John Henry Hall ; Postcompletion auditing of capital investments / Jari Huikku ; Capital budgeting techniques in practice : U.S. survey evidence / Tarun K. Mukherjee and Naseem M. Al Rahahleh -- Project cash flows and inflation: Estimating project cash flows / Kyle Meyer and Halil Kiymaz ; Capital budgeting and inflation / Ignacio Vélez-Pareja and Jospeh Tham -- Risk and investment choice: Basic risk adjustment techniques in capital budgeting / John H. Hall and Wim Westerman ; Capital budgeting with political/country risk / Yacine Belghitar and Ephraim Clark ; Risk management in project finance / Stefano Gatti and Stefano Caselli ; Risk simulation concepts and methods / Tom Arnold and David North -- Estimating the project cost of capital: Cost of capital : an introduction / Octavian Ionici, Kenneth Small, and Frank D'Souza ; Using the capital asset pricing model and arbitrage pricing theory in capital budgeting / S. David Young and Samir Saadi ; Financing mix and project valuation : alternative methods and possible adjustments / Alex Pierru and Denis Babusiaux -- Special topics: Capital budgeting for government entities / Davina F. Jacobs ; Decision making using behavioral finance for capital budgeting / Yuri Biondi and Giuseppe Marzo ; Merger and acquisition pricing : the valuation of synergy / Rainer Lenz ; Multicriteria analysis for capital budgeting / Fernando R. Fernholz. |
| Record Nr. | UNINA-9910810338003321 |
|
Baker H. Kent (Harold Kent), <1944->
|
||
| Hoboken, N.J. : , : Wiley, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Characterization and control of nutritional and sensory properties of raw and processed grains, legumes, and vegetables ... annual report
| Characterization and control of nutritional and sensory properties of raw and processed grains, legumes, and vegetables ... annual report |
| Pubbl/distr/stampa | Washington, D.C., : U.S. Dept. of Agriculture, Agricultural Research Service |
| Descrizione fisica | : HTML files |
| Disciplina | 641 |
| Soggetto topico |
Grain - Nutrition - United States
Grain in human nutrition Legumes - Nutrition - United States Legumes as food Vegetables - Nutrition - United States Vegetables - Flavor and odor Horticultural products - Technological innovations - United States Value added Grain - Nutrition Legumes - Nutrition Vegetables - Nutrition |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2153-5167 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910698485103321 |
| Washington, D.C., : U.S. Dept. of Agriculture, Agricultural Research Service | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Development of new processing technologies for improving the quality and safety of specialty crops and fish by-products ... annual report
| Development of new processing technologies for improving the quality and safety of specialty crops and fish by-products ... annual report |
| Pubbl/distr/stampa | Washington, D.C., : U.S. Dept. of Agriculture, Agricultural Research Service |
| Descrizione fisica | : HTML files |
| Disciplina | 577 |
| Soggetto topico |
Biological products - Technological innovations - United States
Specialty crops - Technological innovations - United States Value added Produits biologiques - Innovations - États-Unis Cultures spéciales - Innovations - États-Unis Valeur ajoutée |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2153-5175 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910698485003321 |
| Washington, D.C., : U.S. Dept. of Agriculture, Agricultural Research Service | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman
| The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 333.73/15 |
| Altri autori (Persone) |
HeideC. Martijn van der
HeijmanWillem |
| Collana | Routledge studies in ecological economics |
| Soggetto topico |
Landscape design - Economic aspects
Real estate development Value added |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-92021-2
0-203-07637-0 1-135-12512-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Rise to the challenge : an awakening to awareness -- pt. II. Reorientations and reflections : building blocks of landscape economics -- pt. III. Worldwide applications and detailed case studies : integration of practices -- pt. IV. Outlook for landscape economics : burgeoning perspectives on recreation, agriculture and urban agglomeration. |
| Record Nr. | UNINA-9910462761803321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman
| The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 333.73/15 |
| Altri autori (Persone) |
HeideC. Martijn van der
HeijmanWillem |
| Collana | Routledge studies in ecological economics |
| Soggetto topico |
Landscape design - Economic aspects
Real estate development Value added |
| ISBN |
1-135-12511-2
1-283-92021-2 0-203-07637-0 1-135-12512-0 |
| Classificazione | BUS000000BUS069000BUS094000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Rise to the challenge : an awakening to awareness -- pt. II. Reorientations and reflections : building blocks of landscape economics -- pt. III. Worldwide applications and detailed case studies : integration of practices -- pt. IV. Outlook for landscape economics : burgeoning perspectives on recreation, agriculture and urban agglomeration. |
| Record Nr. | UNINA-9910786078503321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman
| The economic value of landscapes / / edited by C. Martijn van der Heide and Wim J.M. Heijman |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (361 p.) |
| Disciplina | 333.73/15 |
| Altri autori (Persone) |
HeideC. Martijn van der
HeijmanWillem |
| Collana | Routledge studies in ecological economics |
| Soggetto topico |
Landscape design - Economic aspects
Real estate development Value added |
| ISBN |
1-135-12511-2
1-283-92021-2 0-203-07637-0 1-135-12512-0 |
| Classificazione | BUS000000BUS069000BUS094000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Rise to the challenge : an awakening to awareness -- pt. II. Reorientations and reflections : building blocks of landscape economics -- pt. III. Worldwide applications and detailed case studies : integration of practices -- pt. IV. Outlook for landscape economics : burgeoning perspectives on recreation, agriculture and urban agglomeration. |
| Record Nr. | UNINA-9910969386303321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
