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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
| Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]] |
| Autore | Biagioli Mario |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge University Press, 2022 |
| Descrizione fisica | 1 online resource (xiv, 231 pages) : digital, PDF file(s) |
| Disciplina | 378.1/01 |
| Collana | Social Sciences |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing Trademarks Branding (Marketing) |
| Soggetto non controllato |
branding
universities marketing logos trademarks |
| ISBN |
1-108-89810-6
1-108-89819-X 1-108-88192-0 |
| Classificazione | LAW050000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585963703321 |
Biagioli Mario
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| Cambridge University Press, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing higher education [[electronic resource] ] : theory and practice / / Felix Maringe and Paul Gibbs
| Marketing higher education [[electronic resource] ] : theory and practice / / Felix Maringe and Paul Gibbs |
| Autore | Maringe Felix |
| Pubbl/distr/stampa | Maidenhead, England ; ; New York, : Open University Press, 2009 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 378 |
| Altri autori (Persone) | GibbsPaul |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786611953171
0-335-23761-4 1-281-95317-2 0-335-23686-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Half-title; Title Page; Copyright Page; Dedication; Contents; List of Figures and Tables; Preface; Acknowledgements; Part 1: Theoretical underpinnings; Chapter 1: A broad overview of education marketing; Chapter 2: The commodification of marketing; Chapter 3: Marketing as pro-education; Chapter 4: 'The student as customer' perspective; Chapter 5: Formulating strategies for success; Part II: Putting marketing theory into practice; Chapter 6: Positioning the institution in the market; Chapter 7: The internationalization of higher education; Chapter 8: Fundraising
Chapter 9: Pricing what is valuable and worthyChapter 10: Reputation management; Chapter 11: Enrolment management; Chapter 12: The role of marketing; Glossary; References; Index; Back Cover |
| Record Nr. | UNINA-9910453763003321 |
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Maringe Felix
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| Maidenhead, England ; ; New York, : Open University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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