| Nota di contenuto |
Front Cover -- Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures -- Copyright Page -- Contents -- List of Contributors -- About the Authors -- Section I: Introduction: The Gendering of Organizational Culture over Time -- Chapter 1 Introduction -- Organization, Gender, and Culture -- Section I: The Gendering of Organizational Culture over Time -- Section II: Mapping out Culture and Gendering over Time -- Section III: Researching the Past -- Section IV: Gendering over Time -- Section V: Towards Intersectionality in Time -- Section VI: Lessons Learned -- Chapter 2 Organization, Gender, and Culture -- Introduction -- Gender Neglect within Organizational Studies: Some Implications -- Organizational Culture and the Analysis of Gender: Strengths and Limitations -- The Materialist Alternative -- Feminist Materialism and Organizational Analysis -- Contradictions and Resistance -- Conclusion -- Section II: Mapping out Culture and Gendering Over Time -- Chapter 3 The Gendering of Organizational Culture: Social and Organizational Discourses in the Making of British Airways -- Introduction -- Organizational Culture over Time -- Junctures -- British Airways: The Making of a Gendered Subculture -- The Gendered Substructure of British Airways (1919-1924) -- Key Organizational Discourses -- Safety -- Service -- Social Discourses and Practices -- Sexuality -- Home -- Work -- The Militarization of Space -- Social Discourse and the Gendering of Airlines -- Chapter 4 Rules, Sensemaking, Formative Contexts, and Discourse in the Gendering of Organizational Culture -- Culture as a Metaphor for Understanding the Gendering of Organizations -- Organizational Rules as Cultural Framework -- Formal Rules -- Informal Rules -- Rules and Organizational Actors -- Rules as Organizational Culture.
Studying Organizational Cultures over Time -- Applying the Rules Approach to the Gendering of Organizational Culture -- Formal Rules and the Gendering of Organizational Culture -- Informal Rules and the Gendering of Organizational Culture -- Organizational Actors and Gendered Cultures -- Rules and Social Psychological Processes -- Foucault and Discourse -- Weick and Sensemaking -- Blackler and Organizations as Activity Systems -- Chapter 5 Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies -- Introduction -- Organizational Culture over Time -- Feminism and the Re/writing of History -- Concerns, Issues, and Strategies -- History as Discourse -- Change versus Progress -- Focus on Gender -- Studying Gender in Context -- Cultural Traces -- Conclusion -- Chapter 6 Digging Archeology: Postpositivist Theory and Archival Research in Case Study Development -- Introduction -- Archival Research and Case Study Strategies -- Our Case Study on the Gendering of Airline Cultures over Time -- Archives and Archives -- Working with Archives -- Working with Archives -- Methods of Analysis -- Conclusion: Lessons for International Business Research -- Section III: Researching the Past -- Chapter 7 When Plausibility Fails: Toward a Critical Sensemaking Approach to Resistance -- Towards a Critical Sensemaking Approach -- Formative Contexts -- Organizational Rules -- Discourse -- Sensemaking -- Critical Sensemaking, Gender, and Resistance -- Gender and the Micropolitics of Resistance in the Canadian Airline Industry -- Air Canada -- Boys to Men -- Double Indemnity: From Florence Nightingale to Venus di Milo -- Analysis and Discussion -- Chapter 8 The Gendering of Air Canada: A Critical Hermeneutic Approach -- Critical Hermeneutics -- Hermeneutic Circle -- Methodological Approach -- Cultural Artifacts -- Key Texts of Analysis.
Social-Historical Moment -- Contextual Aspect -- Key Events -- Intentional Aspect -- Referential Aspect -- Summary -- Formal Moment -- Conventional and Structural Aspects -- Denotation -- Connotation -- Myth -- Interpretation-Reinterpretation -- Information Content -- Interpretive Frame -- Discussion -- Summary -- Power and Social Relations -- Contributions to Scholarship -- Applied Implications -- Limitations and Future Research Directions -- Chapter 9 Men on Board: Actor-Network Theory, Feminism, and Gendering the Past -- Introduction -- Getting on Board: The Problem of Long-Term Change -- Feminism and ANT -- The Past as Actant -- Gender, "The Past," and ANT -- Air Canada: A Case in Point -- Primer on ANT -- History and Organizational Culture at Air Canada -- ANT and its Intersection with Feminism -- Conclusion -- Chapter 10 Performing the Past: ANTi-History, Gendered Spaces, and Feminist Practice -- Introduction -- Feminism, Gender, and ANTi-History -- Mapping Current Problematics in Feminism, Gender, and History -- ANTi-History and Feminist Thought: A Fruitful Kinship? -- Mapping ANTi-History in Conversation with Feminist Scholarship -- ANTi-History: A Methodological Outline -- Summary and Conclusions -- Section IV: Gendering Over Time -- Chapter 11 Strategy, Sexuality, and the Stratosphere: Airlines and the Gendering of Organizations -- Theoretical Framework -- Passenger Activity and Service Provision Strategies and the Recruitment of Flight Crews -- The Dawn of Commercial Aviation and the All-Male Flight Crew -- Emergent and Deliberate Strategies -- Symbolism and Strategy -- Passenger Service and the Female Flight Attendant: From In-Flight Nurse to Flighty Flight Attendant -- Emergent and Deliberate Strategies -- Symbolism and Changing Strategies -- The Professionalization of the Female Flight Attendant -- Symbolism and Strategy.
Sexuality and Strategy: Reflections -- Chapter 12 Dueling Discourses: Desexualization versus Eroticism in the Corporate Framing of Female Sexuality in the British Airline Industry, 1945-1960 -- Introduction -- Theoretical Debates and Issues -- BOAC and BEA: Localized Sites of Sexuality -- The In-House Newsletter and the Rise of Female Employment -- Images of Sexuality -- The War Years -- Desexualization as an Organizational Discourse -- Staffing -- Uniformed Female Staff and the Corporate Image -- Conflicting Imagery -- Social Discourse and Desexualization -- Austerity -- Bureaucracy, Sexuality, and the Rise of the Welfare State -- Popular Culture and Images of Sexuality: A Night at the Movies -- Organizational Discourse and Desexualization -- Restructuring and Bureaucratization -- The Metaphors of Leadership -- Glamour and Moral Concern -- Eroticization as an Organizational Discourse -- Competition and Strategic Management -- The "Permissive Society" -- Eroticism and Organizational Discourse -- Desexualization as a Sexual Discourse -- Gender, Fashion, and Conformity -- From Personality to Body: Changing Corporate Images -- Concluding Remarks -- Chapter 13 Cockpits, Hangars, Boys, and Galleys: Corporate Masculinities and the Development of British Airways -- Understanding "Men" in Context-Exploring Multiple Masculinities -- Masculine Archetypes at British Airways -- The Pilot -- Changing Strategy and the Changing Corporate Image -- The Ground Engineer -- Recruitment Practices -- Corporate Image -- The Air Steward -- Airline Strategy -- Corporate Imaging -- The Characteristics of the Job -- Masculinity and Hegemonic Themes -- Imaging the Heterosexual Organization -- One of the Boys (1919-1939) -- Man the Warrior (1940-1945) -- The Desexualized Steward (1946-1950) -- The Period of Eroticization (1950-1975).
Resistance and the Advent of the Gay Flight Attendant (1975-1990) -- Imaging the White British Organization -- Multiple Masculinities at Work -- Chapter 14 Flying in the Face of Reality: Gender Rules in Trans-Canada Air Lines and the British Overseas Airways Corporation, 1919-1947 -- Introduction -- Background to the Study -- Theoretical Framework -- Method of Study -- Comparing the Gendering of BOAC and TCA -- Masculine Hegemony and the Absence of Female Labor -- Isomorphic Mimicry and the Gendering of the Flight Attendant Role -- Revisioning Gender -- Formative Context, Gender, and the Cultures of Organizations -- Clerical Work -- Government Attitudes -- Organizational Culture -- Wartime Contingencies -- Concluding Discussion -- Chapter 15 Masculinity and the Making of Trans-Canada Air Lines, 1937-1940: A Feminist Poststructuralist Account -- Studying Organizational Culture over Time: From Theory to Method -- From Theory to Method -- Multiple Masculinities and the Early Years of Air Canada -- At This Juncture: TCA 1937-1941 -- The TCA Board and the Canadian Railwayman -- Commercial Aviation in the United States, 1918-1930 -- Canadian Aviation and Bush Piloting -- Women and Aviation in Canada -- Modifying the Gender Gestalt: TCA and the Employment of Women, 1938-1940 -- Summary and Conclusion -- Chapter 16 Duelling Discourses at Work: Upsetting the Gender Order -- Acker's Conceptualization of the Gendered Substructure -- The Study -- Pan Am in the 1950s -- Pan Am in the 1980s -- The Discourse of Competition -- Other Discursive Spaces -- A Closer Look at the Duelling Discourses -- Gendering Practices/Structures -- Gendering Cultures -- Gendering Interactions -- Internal Gender Constructions -- Creating and Conceptualizing Social Structures -- Discussion -- Summary -- Contributions to Scholarship -- Applied Implications.
Limitations and Future Research Directions.
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Airline economics in Asia / / edited by Xiaowen Fu and James Peoples
