Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors
| Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 306.4/609 |
| Altri autori (Persone) |
BevanAndrew <1974->
WengrowD |
| Collana | Publications of the Institue of Archaeology, University College London |
| Soggetto topico |
Material culture - History
Manufactures - History Marks of origin - History Trademarks - History Branding (Marketing) - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-43088-6
1-315-43089-4 1-59874-702-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgements; 1. Introduction: Commodity Branding in Archaeological and Anthropological Perspectives; 2. Making and Marking Relationships: Bronze Age Brandings and Mediterranean Commodities; 3. The Work of an Istanbulite Imitasyoncu; 4. The Attribution of Authenticity to "Real" and "Fake" Branded Commodities in Brazil and China; 5. The Real One: Western Brands and Competing Notions of Authenticity in Socialist Hungary; 6. Royal Branding and the Techniques of the Body, the Self, and Power in West Cameroon
7. Commodities, Brands, and Village Economies in the Classic Maya Lowlands8. Lincoln Green and Real Dutch Java Prints: Cloth Selvedges as Brands in International Trade; 9. Of Marks, Prints, Pots, and Becherovka: Freemasons' Branding in Early Modern Europe?; 10. The Second-Hand Brand: Liquid Assets and Borrowed Goods; About the Editors and Contributors; Index |
| Record Nr. | UNINA-9910458728503321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors
| Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 306.4/609 |
| Altri autori (Persone) |
BevanAndrew <1974->
WengrowD |
| Collana | Publications of the Institue of Archaeology, University College London |
| Soggetto topico |
Material culture - History
Manufactures - History Marks of origin - History Trademarks - History Branding (Marketing) - History |
| ISBN |
1-315-43087-8
1-315-43088-6 1-315-43089-4 1-59874-702-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgements; 1. Introduction: Commodity Branding in Archaeological and Anthropological Perspectives; 2. Making and Marking Relationships: Bronze Age Brandings and Mediterranean Commodities; 3. The Work of an Istanbulite Imitasyoncu; 4. The Attribution of Authenticity to "Real" and "Fake" Branded Commodities in Brazil and China; 5. The Real One: Western Brands and Competing Notions of Authenticity in Socialist Hungary; 6. Royal Branding and the Techniques of the Body, the Self, and Power in West Cameroon
7. Commodities, Brands, and Village Economies in the Classic Maya Lowlands8. Lincoln Green and Real Dutch Java Prints: Cloth Selvedges as Brands in International Trade; 9. Of Marks, Prints, Pots, and Becherovka: Freemasons' Branding in Early Modern Europe?; 10. The Second-Hand Brand: Liquid Assets and Borrowed Goods; About the Editors and Contributors; Index |
| Record Nr. | UNINA-9910791679803321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors
| Cultures of commodity branding / / Andrew Bevan, David Wengrow, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Walnut Creek, CA, : Left Coast Press, c2010 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 306.4/609 |
| Altri autori (Persone) |
BevanAndrew <1974->
WengrowD |
| Collana | Publications of the Institue of Archaeology, University College London |
| Soggetto topico |
Material culture - History
Manufactures - History Marks of origin - History Trademarks - History Branding (Marketing) - History |
| ISBN |
1-315-43087-8
1-315-43088-6 1-315-43089-4 1-59874-702-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Illustrations; Acknowledgements; 1. Introduction: Commodity Branding in Archaeological and Anthropological Perspectives; 2. Making and Marking Relationships: Bronze Age Brandings and Mediterranean Commodities; 3. The Work of an Istanbulite Imitasyoncu; 4. The Attribution of Authenticity to "Real" and "Fake" Branded Commodities in Brazil and China; 5. The Real One: Western Brands and Competing Notions of Authenticity in Socialist Hungary; 6. Royal Branding and the Techniques of the Body, the Self, and Power in West Cameroon
7. Commodities, Brands, and Village Economies in the Classic Maya Lowlands8. Lincoln Green and Real Dutch Java Prints: Cloth Selvedges as Brands in International Trade; 9. Of Marks, Prints, Pots, and Becherovka: Freemasons' Branding in Early Modern Europe?; 10. The Second-Hand Brand: Liquid Assets and Borrowed Goods; About the Editors and Contributors; Index |
| Record Nr. | UNINA-9910821216003321 |
| Walnut Creek, CA, : Left Coast Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
IEEE Std 1115a-2007 (Amendment to IEEE Std 1115a-2000) : IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1: Additional Discussion on Sizing Margins / / Institute of Electrical and Electronics Engineers
| IEEE Std 1115a-2007 (Amendment to IEEE Std 1115a-2000) : IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1: Additional Discussion on Sizing Margins / / Institute of Electrical and Electronics Engineers |
| Pubbl/distr/stampa | [Place of publication not identified] : , : IEEE, , 2007 |
| Descrizione fisica | 1 online resource (2 pages) |
| Disciplina | 602.75 |
| Soggetto topico |
Trademarks
Trademarks - History |
| ISBN | 0-7381-5630-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
1115a-2007 - IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1
IEEE Std 1115a-2007 |
| Record Nr. | UNISA-996280498703316 |
| [Place of publication not identified] : , : IEEE, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
IEEE Std 1115a-2007 (Amendment to IEEE Std 1115a-2000) : IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1: Additional Discussion on Sizing Margins / / Institute of Electrical and Electronics Engineers
| IEEE Std 1115a-2007 (Amendment to IEEE Std 1115a-2000) : IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1: Additional Discussion on Sizing Margins / / Institute of Electrical and Electronics Engineers |
| Pubbl/distr/stampa | [Place of publication not identified] : , : IEEE, , 2007 |
| Descrizione fisica | 1 online resource (2 pages) |
| Disciplina | 602.75 |
| Soggetto topico |
Trademarks
Trademarks - History |
| ISBN | 0-7381-5630-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
1115a-2007 - IEEE Recommended Practice for Sizing Nickel-Cadmium Batteries for Stationary Applications Amendment 1
IEEE Std 1115a-2007 |
| Record Nr. | UNINA-9910135891303321 |
| [Place of publication not identified] : , : IEEE, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910459007803321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910792380103321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910813752403321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
