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Exhibit marketing and trade show intelligence : successful boothmanship and booth design / / Klaus Solberg Silen
| Exhibit marketing and trade show intelligence : successful boothmanship and booth design / / Klaus Solberg Silen |
| Autore | Silen Klaus Solberg |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Heidelberg, Germany, : Springer, c2013 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.152 |
| Collana | Management for professionals |
| Soggetto topico |
Trade shows
Trade shows - Exhibition techniques Marketing Economics |
| ISBN | 3-642-36793-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Integrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence. |
| Record Nr. | UNINA-9910438249503321 |
Silen Klaus Solberg
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| Heidelberg, Germany, : Springer, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.)
| Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.) |
| Autore | Schittich Christian |
| Pubbl/distr/stampa | Basel ; ; Boston : , : Birkhäuser, , [2009] |
| Descrizione fisica | 1 online resource (0 p.) |
| Disciplina |
069
659.1/52 |
| Altri autori (Persone) | SchittichChristian |
| Soggetto topico |
Trade shows - Exhibition techniques
Exhibit stands - Design and construction Display of merchandise |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-0346-1555-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Designing exhibitions and presentations / Schittich, Christian -- Interaction of building and presentation - current museum concepts / Schittich, Christian -- To exhibit - From the spoon to the state / Baur, Ruedi -- Phaeno Science Center in Wolfsburg -- New Museum in New York -- Literature Museum in Marbach -- Museum of Celtic and Roman History in Manching -- BMW Museum in Munich -- Mercedes-Benz Museum in Stuttgart -- Show and let show / Merz, Hg / Wais, Patrick -- "The Rommel Myth" exhibition in Stuttgart -- "That's Opera" traveling exhibition -- "Inventioneering Architecture" traveling exhibition -- Museum pavilion in Pouilly-en-Auxois -- Exhibition pavilion for Artek in Milan -- Built Identity Architecture - Design - Communication / Messedat, Jons -- Audi Center in Munich -- adidas Brand Center in Herzogenaurach -- Baufritz exhibition building in Erkheim -- Proper light for presentations / Schielke, Thomas -- "Freudenhaus" optician store in Munich -- Whiteleys Shopping Center in London -- MPREIS Supermarket in Innsbruck -- Edeka Supermarket in Ingolstadt -- Noise barrier with integrated car showroom near Utrecht -- Exhibition hall in Paris -- New Trade Fair in Stuttgart -- Sustainably designing temporary architecture for brands / Schmidhuber, Susanne -- Stylepark Lounge in Berlin -- Exhibition stand "Garment Garden" in Frankfurt am Main -- Exhibition design system or custom design / Röckl, Günther -- Eternit exhibition stands in Stuttgart and Munich -- E.ON exhibition stand in Essen -- Serafini exhibition stand in Cologne -- Architects - Project data -- Authors -- Illustration credits |
| Record Nr. | UNINA-9910464276303321 |
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Schittich Christian
|
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| Basel ; ; Boston : , : Birkhäuser, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.)
| Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.) |
| Autore | Schittich Christian |
| Pubbl/distr/stampa | Basel ; ; Boston : , : Birkhäuser, , [2009] |
| Descrizione fisica | 1 online resource (0 p.) |
| Disciplina |
069
659.1/52 |
| Altri autori (Persone) | SchittichChristian |
| Collana | in DETAIL |
| Soggetto topico |
Trade shows - Exhibition techniques
Exhibit stands - Design and construction Display of merchandise |
| ISBN | 3-0346-1555-8 |
| Classificazione | LH 39930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Designing exhibitions and presentations / Schittich, Christian -- Interaction of building and presentation - current museum concepts / Schittich, Christian -- To exhibit - From the spoon to the state / Baur, Ruedi -- Phaeno Science Center in Wolfsburg -- New Museum in New York -- Literature Museum in Marbach -- Museum of Celtic and Roman History in Manching -- BMW Museum in Munich -- Mercedes-Benz Museum in Stuttgart -- Show and let show / Merz, Hg / Wais, Patrick -- "The Rommel Myth" exhibition in Stuttgart -- "That's Opera" traveling exhibition -- "Inventioneering Architecture" traveling exhibition -- Museum pavilion in Pouilly-en-Auxois -- Exhibition pavilion for Artek in Milan -- Built Identity Architecture - Design - Communication / Messedat, Jons -- Audi Center in Munich -- adidas Brand Center in Herzogenaurach -- Baufritz exhibition building in Erkheim -- Proper light for presentations / Schielke, Thomas -- "Freudenhaus" optician store in Munich -- Whiteleys Shopping Center in London -- MPREIS Supermarket in Innsbruck -- Edeka Supermarket in Ingolstadt -- Noise barrier with integrated car showroom near Utrecht -- Exhibition hall in Paris -- New Trade Fair in Stuttgart -- Sustainably designing temporary architecture for brands / Schmidhuber, Susanne -- Stylepark Lounge in Berlin -- Exhibition stand "Garment Garden" in Frankfurt am Main -- Exhibition design system or custom design / Röckl, Günther -- Eternit exhibition stands in Stuttgart and Munich -- E.ON exhibition stand in Essen -- Serafini exhibition stand in Cologne -- Architects - Project data -- Authors -- Illustration credits |
| Record Nr. | UNINA-9910789083003321 |
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Schittich Christian
|
||
| Basel ; ; Boston : , : Birkhäuser, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.)
| Exhibitions and displays : museum design concepts, brand presentation, trade show design / / Christian Schittich (ed.) |
| Autore | Schittich Christian |
| Pubbl/distr/stampa | Basel ; ; Boston : , : Birkhäuser, , [2009] |
| Descrizione fisica | 1 online resource (0 p.) |
| Disciplina |
069
659.1/52 |
| Altri autori (Persone) | SchittichChristian |
| Collana | in DETAIL |
| Soggetto topico |
Trade shows - Exhibition techniques
Exhibit stands - Design and construction Display of merchandise |
| ISBN | 3-0346-1555-8 |
| Classificazione | LH 39930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Designing exhibitions and presentations / Schittich, Christian -- Interaction of building and presentation - current museum concepts / Schittich, Christian -- To exhibit - From the spoon to the state / Baur, Ruedi -- Phaeno Science Center in Wolfsburg -- New Museum in New York -- Literature Museum in Marbach -- Museum of Celtic and Roman History in Manching -- BMW Museum in Munich -- Mercedes-Benz Museum in Stuttgart -- Show and let show / Merz, Hg / Wais, Patrick -- "The Rommel Myth" exhibition in Stuttgart -- "That's Opera" traveling exhibition -- "Inventioneering Architecture" traveling exhibition -- Museum pavilion in Pouilly-en-Auxois -- Exhibition pavilion for Artek in Milan -- Built Identity Architecture - Design - Communication / Messedat, Jons -- Audi Center in Munich -- adidas Brand Center in Herzogenaurach -- Baufritz exhibition building in Erkheim -- Proper light for presentations / Schielke, Thomas -- "Freudenhaus" optician store in Munich -- Whiteleys Shopping Center in London -- MPREIS Supermarket in Innsbruck -- Edeka Supermarket in Ingolstadt -- Noise barrier with integrated car showroom near Utrecht -- Exhibition hall in Paris -- New Trade Fair in Stuttgart -- Sustainably designing temporary architecture for brands / Schmidhuber, Susanne -- Stylepark Lounge in Berlin -- Exhibition stand "Garment Garden" in Frankfurt am Main -- Exhibition design system or custom design / Röckl, Günther -- Eternit exhibition stands in Stuttgart and Munich -- E.ON exhibition stand in Essen -- Serafini exhibition stand in Cologne -- Architects - Project data -- Authors -- Illustration credits |
| Record Nr. | UNINA-9910815062503321 |
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Schittich Christian
|
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| Basel ; ; Boston : , : Birkhäuser, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
