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Biblioteca

MARC Lista (tabellare)
Contemporary destination governance [[electronic resource] ] : a case study approach / / edited by Harald Pechlaner ... [et al.]
Contemporary destination governance [[electronic resource] ] : a case study approach / / edited by Harald Pechlaner ... [et al.]
Edizione [1st ed.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2015
Descrizione fisica 1 online resource (278 p.)
Disciplina 338.47914
Altri autori (Persone) PechlanerHarald
BeritelliPietro
PichlerSabine
PetersMike
ScottN (Noel)
Collana Bridging tourism theory and practice
Soggetto topico Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
Ownership & organization of enterprises
Tourism - Europe - Management
Tourism - Australia - Management
Tourism - Canada - Management
Tourism - Management
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction / Pietro Beritelli -- Case 1: Lenzerheide / Pietro Beritelli -- Case 2: Toggenburg / Pietro Beritelli -- Case 3: Saas-Fee/Saastal / Pietro Beritelli -- Case 4: Bodenmais / Elisa Innerhofer, Judith Jochmann -- Case 5: Altmühltal / Elisa Innerhofer, Judith Jochmann -- Case 6: Bad Gögging / Elisa Innerhofer, Judith Jochmann -- Case 7: Stubaital / Andreas Strobl, Mike Peters -- Case 8: Ötztal / Andreas Strobl, Mike Peters -- Case 9: Seefeld / Andreas Strobl, Mike Peters -- Case 10: Tisens/Tesimo / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 11: Naturns/Naturno / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 12: Passeiertal/Val Passiria / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 13: Tourism and events Queensland / Noel Scott, Lisa Ruhanen -- Case 14: Gold Coast, Queensland / Noel Scott, Lisa Ruhanen -- Case 15: Surfers paradise, Gold Coast / Noel Scott, Lisa Ruhanen -- Case 16: The 2010 Winter Olympic and Paralympic Games / Peter Williams, Valerie Sheppard -- Conclusion: Towards a theory of destination governance / Mike Peters, Andreas Strobl.
Record Nr. UNINA-9910788136903321
Bingley, England : , : Emerald, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Contemporary destination governance : a case study approach / / edited by Harald Pechlaner ... [et al.]
Contemporary destination governance : a case study approach / / edited by Harald Pechlaner ... [et al.]
Edizione [1st ed.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2015
Descrizione fisica 1 online resource (278 p.)
Disciplina 338.47914
Altri autori (Persone) PechlanerHarald
BeritelliPietro
PichlerSabine
PetersMike
ScottN (Noel)
Collana Bridging tourism theory and practice
Soggetto topico Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
Ownership & organization of enterprises
Tourism - Europe - Management
Tourism - Australia - Management
Tourism - Canada - Management
Tourism - Management
ISBN 9781783501137
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction / Pietro Beritelli -- Case 1: Lenzerheide / Pietro Beritelli -- Case 2: Toggenburg / Pietro Beritelli -- Case 3: Saas-Fee/Saastal / Pietro Beritelli -- Case 4: Bodenmais / Elisa Innerhofer, Judith Jochmann -- Case 5: Altmühltal / Elisa Innerhofer, Judith Jochmann -- Case 6: Bad Gögging / Elisa Innerhofer, Judith Jochmann -- Case 7: Stubaital / Andreas Strobl, Mike Peters -- Case 8: Ötztal / Andreas Strobl, Mike Peters -- Case 9: Seefeld / Andreas Strobl, Mike Peters -- Case 10: Tisens/Tesimo / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 11: Naturns/Naturno / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 12: Passeiertal/Val Passiria / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 13: Tourism and events Queensland / Noel Scott, Lisa Ruhanen -- Case 14: Gold Coast, Queensland / Noel Scott, Lisa Ruhanen -- Case 15: Surfers paradise, Gold Coast / Noel Scott, Lisa Ruhanen -- Case 16: The 2010 Winter Olympic and Paralympic Games / Peter Williams, Valerie Sheppard -- Conclusion: Towards a theory of destination governance / Mike Peters, Andreas Strobl.
Record Nr. UNINA-9911108817403321
Bingley, England : , : Emerald, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Contemporary destination governance : a case study approach / / edited by Harald Pechlaner ... [et al.]
Contemporary destination governance : a case study approach / / edited by Harald Pechlaner ... [et al.]
Edizione [1st ed.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2015
Descrizione fisica 1 online resource (278 p.)
Disciplina 338.47914
Altri autori (Persone) PechlanerHarald
BeritelliPietro
PichlerSabine
PetersMike
ScottN (Noel)
Collana Bridging tourism theory and practice
Soggetto topico Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
Ownership & organization of enterprises
Tourism - Europe - Management
Tourism - Australia - Management
Tourism - Canada - Management
Tourism - Management
ISBN 9781783501137
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction / Pietro Beritelli -- Case 1: Lenzerheide / Pietro Beritelli -- Case 2: Toggenburg / Pietro Beritelli -- Case 3: Saas-Fee/Saastal / Pietro Beritelli -- Case 4: Bodenmais / Elisa Innerhofer, Judith Jochmann -- Case 5: Altmühltal / Elisa Innerhofer, Judith Jochmann -- Case 6: Bad Gögging / Elisa Innerhofer, Judith Jochmann -- Case 7: Stubaital / Andreas Strobl, Mike Peters -- Case 8: Ötztal / Andreas Strobl, Mike Peters -- Case 9: Seefeld / Andreas Strobl, Mike Peters -- Case 10: Tisens/Tesimo / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 11: Naturns/Naturno / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 12: Passeiertal/Val Passiria / Michael Volgger, Sabine Pichler, Marcus Herntrei -- Case 13: Tourism and events Queensland / Noel Scott, Lisa Ruhanen -- Case 14: Gold Coast, Queensland / Noel Scott, Lisa Ruhanen -- Case 15: Surfers paradise, Gold Coast / Noel Scott, Lisa Ruhanen -- Case 16: The 2010 Winter Olympic and Paralympic Games / Peter Williams, Valerie Sheppard -- Conclusion: Towards a theory of destination governance / Mike Peters, Andreas Strobl.
Record Nr. UNINA-9911147856803321
Bingley, England : , : Emerald, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Destination conscience : seeking meaning and purpose in the travel experience / / Harald Pechlaner (Catholic University of Eichstt̃t-Ingolstadt, Germany), Natalie Olbrich (Catholic University of Eichstt̃t-Ingolstadt, Germany), Giulia Isetti (EURAC Research, Italy)
Destination conscience : seeking meaning and purpose in the travel experience / / Harald Pechlaner (Catholic University of Eichstt̃t-Ingolstadt, Germany), Natalie Olbrich (Catholic University of Eichstt̃t-Ingolstadt, Germany), Giulia Isetti (EURAC Research, Italy)
Autore Pechlaner Harald
Edizione [1st ed.]
Pubbl/distr/stampa Emerald Publishing, 2024
Descrizione fisica 1 online resource (244 pages)
Disciplina 338.4791
Collana New perspectives in tourism and hospitality management
Soggetto topico Tourism - Management
Spiritual tourism
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
ISBN 1-80455-960-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Rethinking mass tourism: embracing destination conscience as a guiding approach / Harald Pechlaner, Natalie Olbrich, and Giulia Isetti -- Chapter 1. Philosophical perspectives on conscience and conscientious destinations: an interview with Alberto Giubilini / Alberto Giubilini -- Chapter 2. Anthropological perspectives on conscience and conscientious destinations: an interview with Michael Volgger / Michael Volgger -- Chapter 3. Theological perspectives on conscience and conscientious destinations: an interview with Guido Perathoner / Guido Perathoner -- Chapter 4. Unleashing the "wind of thought": paving the way towards conscientious and humane tourism destinations / Giulia Isetti -- Chapter 5. Looking at tourists through the lens of Aristotelian friendship - on altruism in tourism / Elena Cavagnaro -- Chapter 6. Heritage and destination conscience: empowering communities and enhancing tourism experiences / Dallen J. Timothy -- Chapter 7. Pilgrimage destination conscience: the search for meaning along the way of st. james / Markus Hilpert and Andreas Voth -- Chapter 8. The binding nature of the sustainability principle: towards a new level of morality / Martin Schneider -- Chapter 9. A new disciplinary perspective on values-based placemaking: humanistic destinations / Maria Della Lucia and Stefan Lazic -- Chapter 10. Integral ecology as a holistic worldview and new paradigm towards destination conscience: fostering a more respectful interaction of human and non-human creatures / Christian Meier -- Chapter 11. From the periphery to the centre - beyond the traditional destination experiencing / Harald Pechlaner and Natalie Olbrich -- Chapter 12. Discovering Waldensian hospitality: an exploratory study / Elisa Piras -- Chapter 13. Exposing conscience and experience among Hindu pilgrims in India: interfacing sacred and profane / Rana P.B. Singh and Abhisht Adityam -- Chapter 14. Participation as key to destination conscience / Antje Monshausen.
Record Nr. UNINA-9910838200403321
Pechlaner Harald  
Emerald Publishing, 2024
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
Autore Sotiriadis Marios
Edizione [First edition.]
Pubbl/distr/stampa Emerald Group Publishing Limited, 2018
Descrizione fisica 1 online resource (470 pages)
Disciplina 383.9
Collana Emerald handbooks in business and management
Soggetto topico Tourism
Entrepreneurship
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
ISBN 9781787439573
1787439577
9781787435292
1787435296
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover -- The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality -- Contents -- List of Contributors -- About the Editor -- Preface -- The Book's Aim -- The Book's Audience -- Our Approach to the Subject and the Book's Structure -- Features -- Acknowledgements -- Part I. Tourism: A Consumer-driven Business Field -- Chapter 1 Entrepreneurship and Entrepreneurs in Tourism -- 1.1. Introduction -- 1.2. The Importance of Tourism and ITS Related Industries -- 1.3. Entrepreneurship -- 1.4. Entrepreneurs -- 1.5. Entrepreneurship in Tourism -- 1.6. The Book's Aim, Objectives and Approach -- 1.7. Summary -- Notes -- References and Further Reading -- Chapter 2 Framework for Tourism Industries: Tourism System and Tourism Value Chain -- 2.1. Introduction -- 2.2. The Tourism System -- 2.2.1. Leiper's Tourism System -- 2.2.2. Hall's Tourism System -- 2.3. Tourism Experience -- 2.4. Value Chain -- 2.4.1. Value Chain at Business Level -- 2.4.1.1. Primary Activities of the Value Chain -- 2.4.1.2. Support Activities -- 2.4.1.3. Value System -- 2.4.2. Value Chain at Industry/Destination Level -- 2.4.3. The Global Value Chain in Tourism -- 2.5. Summary -- References and Further Reading -- Part II. Tourism Business Environment -- Chapter 3 Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets -- 3.1. Introduction -- 3.2. Features of Tourism-Related Businesses -- 3.2.1. General Conditions of Business Environment -- 3.2.2. Features of Tourism Services and Markets -- 3.2.2.1. Main General Characteristics of Services and Tourism Services -- 3.2.2.2. Particular Characteristics of Tourism Services -- 3.2.3. Special Features of Tourism Businesses -- 3.3. Trends in the Tourism and Travel Markets -- 3.3.1. General Situation -- 3.3.2. Emerging Trends in Tourism Consumer Behaviour.
3.3.3. Technological Developments: Information and Communication Technologies -- 3.4. Challenges for Tourism Businesses and Destinations -- 3.4.1. Current Performance and Long-term Outlook -- 3.5. Summary -- References and Further Reading -- Chapter 4 Strategic Analysis and Competition Analysis -- 4.1. Introduction: Meaning and Process of Strategic Planning and Management -- 4.2. Strategic Planning -- 4.2.1. What Is Strategic Planning? -- 4.2.2. Strategic Planning: Some Practical Tips -- 4.3. Strategic Analysis -- 4.3.1. Definition and Considerations for Application -- 4.3.2. Tools of Strategic Analysis -- 4.3.2.1. SWOT Analysis -- 4.3.2.2. PEST Analysis -- 4.3.2.3. Five Forces Model -- 4.4. Competition (or Competitor) Analysis -- 4.4.1. Definition and Purpose -- 4.4.2. The Process: How to Conduct a Competition Analysis -- 4.4.2.1. Step 1: Identify Current and Future Competitors in the Market -- 4.4.2.2. Step 2: Finding Market Share -- 4.4.2.3. Step 3: Performing SWOT -- 4.4.2.4. Step 4: Build Competition Portfolio -- 4.4.2.5. Step 5: Plan Strategies -- 4.4.2.6. Step 6: Execute Strategies -- 4.4.2.7. Step 7: Monitor and Follow-up -- 4.4.3. Tools for Analysing Competitors -- 4.4.3.1. Four Corners Analysis -- 4.4.3.2. Competitor Array -- 4.5. Summary -- References and Further Reading -- Chapter 5 Innovation, Creativity and Tourism -- 5.1. Introduction -- 5.2. The Imperative for Creativity and Innovation in Tourism -- 5.3. Definitions, Forms and Types -- 5.3.1. Definitions -- 5.3.2. Creativity and Innovation in the Context of Knowledge Management -- 5.3.3. Forms and Types of Innovation -- 5.3.4. Technological Innovations -- 5.4. Determining Factors -- 5.5. Interrelations with Entrepreneurship -- 5.6. Innovation and Creativity in Tourism: Some Success Cases/Best Practices -- 5.7. Summary -- Notes -- References and Further Reading.
Part III. Planning the Tourism Business Venture -- Chapter 6 The Entrepreneurial Process and Legal Issues -- 6.1. Introduction -- 6.2. The Entrepreneurial Process -- 6.2.1. Ideas and Opportunities -- 6.2.2. Opportunity Recognition -- 6.2.3. Opportunity Evaluation -- 6.2.4. Opportunity Exploitation -- 6.2.5. Entrepreneurial Intent -- 6.3. Influencing Factors and Dynamics -- 6.3.1. Personal Attributes -- 6.3.2. Environmental and Sociological Factors -- 6.3.3. Understanding the Dynamics of Entrepreneurial Process -- 6.4. Legal Issues and Aspects of Entrepreneurship -- 6.4.1. Choice of the Appropriate Business Entity/Structure -- 6.4.2. Protection of Intellectual Property Rights -- 6.4.3. Liability Issues and Insurance -- 6.4.4. Contracts -- 6.5. Summary -- References and Further Reading -- Chapter 7 Feasibility Analysis and Study -- 7.1. Introduction -- 7.2. Feasibility Study: Overview and components -- 7.3. Template of Feasibility Study -- 7.3.1. Executive Summary and Introduction -- 7.3.2. Description of the Business -- 7.3.3. Market Feasibility: Market Analysis and Assessment -- 7.3.4. Description of Products or Services -- 7.3.5. Management Team and Staff Members -- 7.3.6. Technical Specification -- 7.3.7. Examination of Critical Risks and Problems -- 7.3.8. Marketing Plans -- 7.3.9. Financial Feasibility: Projections and Plan -- 7.3.10. Results, Evaluation, Conclusion/Recommendations and Decision -- 7.4. Report on Business Feasibility Study: Example of Boutique Hotel -- 7.4.1. Executive Summary -- 7.4.2. The Company -- 7.4.3. Service/Product Description -- 7.4.4. Market Analysis and Assessment -- 7.4.4.1. Market Assessment -- 7.4.4.2. Market Analysis -- 7.4.5. Marketing Strategy -- 7.4.6. Management Capability -- 7.4.7. Financial Feasibility: Financial Analysis and Projections -- 7.4.7.1. Financial Projections -- 7.4.7.2. Break-even Analysis.
7.4.7.3. Financial Performance - Statements -- 7.4.8. Findings, Conclusions and Recommendations -- 7.5. Summary -- References and Further Reading -- Chapter 8 Collaborative Forms and Strategies for Business Venturing in Tourism Industries -- 8.1. Introduction -- 8.2. Business Context and Drivers for Collaboration -- 8.2.1. Characteristics of Business Environment and Tourism Industries -- 8.2.2. Tourism Offering and Experiences -- 8.2.3. Potential Benefits of Collaboration -- 8.3. Forms of Collaboration at Destination Level -- 8.3.1. Partnerships -- 8.3.2. Clusters and Clustering -- 8.3.3. Product Clubs -- 8.4. Collaborative Strategies for Business Venturing -- 8.4.1. Business Alliances -- 8.4.2. Business Network/Networking -- 8.4.3. Management Contracts -- 8.4.4. Franchising -- 8.4.5. Consortium -- 8.5. Summary -- References and Further Reading -- Part IV. Managing the Tourism Business -- Chapter 9 Management and Business Plan -- 9.1. Introduction -- 9.2. Management Decision-Making -- 9.2.1. Managing Strategic, Tactical and Operational Decision-making -- 9.2.2. Identifying Decision-making Bias -- 9.2.3. Sources of Information Supporting Management Decision-making -- 9.3. Management Planning: Business Plan Design -- 9.3.1. The Venture Component -- 9.3.2. The Finance Component -- 9.3.3. The Market Component -- 9.4. Micro Case Study: Managing a Tourism-Related Start-Up Business -- 9.4.1. Making Decisions Based on Suitable Sources of Information -- 9.4.2. Using the Business Plan to Help Entrepreneurs to Make Better Decisions -- 9.5. Summary -- References and Further Reading -- Chapter 10 Managing Financial Matters -- 10.1. Introduction: Meaning, Objectives and Functions of Financial Management -- 10.2. Financial Statements/Reports -- 10.2.1. Profit and Loss Statement -- 10.2.2. Balance Sheets -- 10.2.3. Cash Flow Statement -- 10.3. Planning and Budgeting.
10.3.1. Planning -- 10.3.2. Budgeting -- 10.3.3. The Uses of Budgets -- 10.4. Monitoring Business Performance and Improvement -- 10.4.1. Benchmarking/Comparison -- 10.4.2. Monitoring Improvement -- 10.4.3. Some Useful Ratios for Financial Performance -- 10.4.3.1. Profitability Ratios -- Nett profit ratio -- Profit before fixed charges ratio -- Nett return on total assets ratio -- Return on owners' equity ratio -- 10.4.3.2. Operational Ratios -- Revenue per available room (RevPAR) -- Yield percentage -- 10.5. Operational Decisions: Pricing Methods and Analytical Techniques -- 10.5.1. Pricing Methods -- 10.5.1.1. Stages in Setting Prices -- 10.5.1.2. Factors Influencing Pricing Decisions -- 10.5.1.3. Pricing Methods -- Cost-plus pricing -- Contribution margin pricing -- Going rate pricing -- Rate of return pricing (ROR) -- 10.5.1.4. Price Promotions -- 10.5.2. Analytical Techniques -- 10.5.2.1. Break-even Analysis -- 10.5.2.2. Profit Sensitivity Analysis -- 10.5.3. A Revenue Management Technique: Yield Management -- 10.6. Investment Decisions: Capital Expenditure -- 10.6.1. Investment Decisions -- 10.6.2. Investment Evaluation Methods -- 10.6.2.1. Discounted Cash Flow -- 10.6.2.2. DCF: Net Present Value Method -- 10.6.2.3. DCF: Internal Rate of Return Method -- Comparison of two methods: NPV versus IRR -- 10.7. Summary -- References and Further Reading -- Chapter 11 Providing Service Quality and Customer Care in Tourism Businesses -- 11.1. Introduction -- 11.2. Characteristics of Service Products -- 11.3. The Importance of Service Quality in Tourism -- 11.4. Service Quality Variables in Tourism -- 11.5. Service Excellence: Practical Guidelines for a Micro Tourism Business -- 11.5.1. Before Guests Visit the Accommodation Establishment -- 11.5.2. During the Stay at the Accommodation Establishment.
11.5.3. After Guests Having an Experience at the Establishment.
Record Nr. UNINA-9911142223203321
Sotiriadis Marios
Emerald Group Publishing Limited, 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
Edizione [First edition.]
Pubbl/distr/stampa Bingley : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (470 pages)
Disciplina 383.9
Collana Emerald handbooks in business and management
Soggetto topico Tourism
Entrepreneurship
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
ISBN 1-78743-957-7
1-78743-529-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910796881103321
Bingley : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / / edited by Marios Sotiriadis
Edizione [First edition.]
Pubbl/distr/stampa Bingley : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (470 pages)
Disciplina 383.9
Collana Emerald handbooks in business and management
Soggetto topico Tourism
Entrepreneurship
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry
ISBN 9781787439573
1787439577
9781787435292
1787435296
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover -- The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality -- Contents -- List of Contributors -- About the Editor -- Preface -- The Book's Aim -- The Book's Audience -- Our Approach to the Subject and the Book's Structure -- Features -- Acknowledgements -- Part I. Tourism: A Consumer-driven Business Field -- Chapter 1 Entrepreneurship and Entrepreneurs in Tourism -- 1.1. Introduction -- 1.2. The Importance of Tourism and ITS Related Industries -- 1.3. Entrepreneurship -- 1.4. Entrepreneurs -- 1.5. Entrepreneurship in Tourism -- 1.6. The Book's Aim, Objectives and Approach -- 1.7. Summary -- Notes -- References and Further Reading -- Chapter 2 Framework for Tourism Industries: Tourism System and Tourism Value Chain -- 2.1. Introduction -- 2.2. The Tourism System -- 2.2.1. Leiper's Tourism System -- 2.2.2. Hall's Tourism System -- 2.3. Tourism Experience -- 2.4. Value Chain -- 2.4.1. Value Chain at Business Level -- 2.4.1.1. Primary Activities of the Value Chain -- 2.4.1.2. Support Activities -- 2.4.1.3. Value System -- 2.4.2. Value Chain at Industry/Destination Level -- 2.4.3. The Global Value Chain in Tourism -- 2.5. Summary -- References and Further Reading -- Part II. Tourism Business Environment -- Chapter 3 Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets -- 3.1. Introduction -- 3.2. Features of Tourism-Related Businesses -- 3.2.1. General Conditions of Business Environment -- 3.2.2. Features of Tourism Services and Markets -- 3.2.2.1. Main General Characteristics of Services and Tourism Services -- 3.2.2.2. Particular Characteristics of Tourism Services -- 3.2.3. Special Features of Tourism Businesses -- 3.3. Trends in the Tourism and Travel Markets -- 3.3.1. General Situation -- 3.3.2. Emerging Trends in Tourism Consumer Behaviour.
3.3.3. Technological Developments: Information and Communication Technologies -- 3.4. Challenges for Tourism Businesses and Destinations -- 3.4.1. Current Performance and Long-term Outlook -- 3.5. Summary -- References and Further Reading -- Chapter 4 Strategic Analysis and Competition Analysis -- 4.1. Introduction: Meaning and Process of Strategic Planning and Management -- 4.2. Strategic Planning -- 4.2.1. What Is Strategic Planning? -- 4.2.2. Strategic Planning: Some Practical Tips -- 4.3. Strategic Analysis -- 4.3.1. Definition and Considerations for Application -- 4.3.2. Tools of Strategic Analysis -- 4.3.2.1. SWOT Analysis -- 4.3.2.2. PEST Analysis -- 4.3.2.3. Five Forces Model -- 4.4. Competition (or Competitor) Analysis -- 4.4.1. Definition and Purpose -- 4.4.2. The Process: How to Conduct a Competition Analysis -- 4.4.2.1. Step 1: Identify Current and Future Competitors in the Market -- 4.4.2.2. Step 2: Finding Market Share -- 4.4.2.3. Step 3: Performing SWOT -- 4.4.2.4. Step 4: Build Competition Portfolio -- 4.4.2.5. Step 5: Plan Strategies -- 4.4.2.6. Step 6: Execute Strategies -- 4.4.2.7. Step 7: Monitor and Follow-up -- 4.4.3. Tools for Analysing Competitors -- 4.4.3.1. Four Corners Analysis -- 4.4.3.2. Competitor Array -- 4.5. Summary -- References and Further Reading -- Chapter 5 Innovation, Creativity and Tourism -- 5.1. Introduction -- 5.2. The Imperative for Creativity and Innovation in Tourism -- 5.3. Definitions, Forms and Types -- 5.3.1. Definitions -- 5.3.2. Creativity and Innovation in the Context of Knowledge Management -- 5.3.3. Forms and Types of Innovation -- 5.3.4. Technological Innovations -- 5.4. Determining Factors -- 5.5. Interrelations with Entrepreneurship -- 5.6. Innovation and Creativity in Tourism: Some Success Cases/Best Practices -- 5.7. Summary -- Notes -- References and Further Reading.
Part III. Planning the Tourism Business Venture -- Chapter 6 The Entrepreneurial Process and Legal Issues -- 6.1. Introduction -- 6.2. The Entrepreneurial Process -- 6.2.1. Ideas and Opportunities -- 6.2.2. Opportunity Recognition -- 6.2.3. Opportunity Evaluation -- 6.2.4. Opportunity Exploitation -- 6.2.5. Entrepreneurial Intent -- 6.3. Influencing Factors and Dynamics -- 6.3.1. Personal Attributes -- 6.3.2. Environmental and Sociological Factors -- 6.3.3. Understanding the Dynamics of Entrepreneurial Process -- 6.4. Legal Issues and Aspects of Entrepreneurship -- 6.4.1. Choice of the Appropriate Business Entity/Structure -- 6.4.2. Protection of Intellectual Property Rights -- 6.4.3. Liability Issues and Insurance -- 6.4.4. Contracts -- 6.5. Summary -- References and Further Reading -- Chapter 7 Feasibility Analysis and Study -- 7.1. Introduction -- 7.2. Feasibility Study: Overview and components -- 7.3. Template of Feasibility Study -- 7.3.1. Executive Summary and Introduction -- 7.3.2. Description of the Business -- 7.3.3. Market Feasibility: Market Analysis and Assessment -- 7.3.4. Description of Products or Services -- 7.3.5. Management Team and Staff Members -- 7.3.6. Technical Specification -- 7.3.7. Examination of Critical Risks and Problems -- 7.3.8. Marketing Plans -- 7.3.9. Financial Feasibility: Projections and Plan -- 7.3.10. Results, Evaluation, Conclusion/Recommendations and Decision -- 7.4. Report on Business Feasibility Study: Example of Boutique Hotel -- 7.4.1. Executive Summary -- 7.4.2. The Company -- 7.4.3. Service/Product Description -- 7.4.4. Market Analysis and Assessment -- 7.4.4.1. Market Assessment -- 7.4.4.2. Market Analysis -- 7.4.5. Marketing Strategy -- 7.4.6. Management Capability -- 7.4.7. Financial Feasibility: Financial Analysis and Projections -- 7.4.7.1. Financial Projections -- 7.4.7.2. Break-even Analysis.
7.4.7.3. Financial Performance - Statements -- 7.4.8. Findings, Conclusions and Recommendations -- 7.5. Summary -- References and Further Reading -- Chapter 8 Collaborative Forms and Strategies for Business Venturing in Tourism Industries -- 8.1. Introduction -- 8.2. Business Context and Drivers for Collaboration -- 8.2.1. Characteristics of Business Environment and Tourism Industries -- 8.2.2. Tourism Offering and Experiences -- 8.2.3. Potential Benefits of Collaboration -- 8.3. Forms of Collaboration at Destination Level -- 8.3.1. Partnerships -- 8.3.2. Clusters and Clustering -- 8.3.3. Product Clubs -- 8.4. Collaborative Strategies for Business Venturing -- 8.4.1. Business Alliances -- 8.4.2. Business Network/Networking -- 8.4.3. Management Contracts -- 8.4.4. Franchising -- 8.4.5. Consortium -- 8.5. Summary -- References and Further Reading -- Part IV. Managing the Tourism Business -- Chapter 9 Management and Business Plan -- 9.1. Introduction -- 9.2. Management Decision-Making -- 9.2.1. Managing Strategic, Tactical and Operational Decision-making -- 9.2.2. Identifying Decision-making Bias -- 9.2.3. Sources of Information Supporting Management Decision-making -- 9.3. Management Planning: Business Plan Design -- 9.3.1. The Venture Component -- 9.3.2. The Finance Component -- 9.3.3. The Market Component -- 9.4. Micro Case Study: Managing a Tourism-Related Start-Up Business -- 9.4.1. Making Decisions Based on Suitable Sources of Information -- 9.4.2. Using the Business Plan to Help Entrepreneurs to Make Better Decisions -- 9.5. Summary -- References and Further Reading -- Chapter 10 Managing Financial Matters -- 10.1. Introduction: Meaning, Objectives and Functions of Financial Management -- 10.2. Financial Statements/Reports -- 10.2.1. Profit and Loss Statement -- 10.2.2. Balance Sheets -- 10.2.3. Cash Flow Statement -- 10.3. Planning and Budgeting.
10.3.1. Planning -- 10.3.2. Budgeting -- 10.3.3. The Uses of Budgets -- 10.4. Monitoring Business Performance and Improvement -- 10.4.1. Benchmarking/Comparison -- 10.4.2. Monitoring Improvement -- 10.4.3. Some Useful Ratios for Financial Performance -- 10.4.3.1. Profitability Ratios -- Nett profit ratio -- Profit before fixed charges ratio -- Nett return on total assets ratio -- Return on owners' equity ratio -- 10.4.3.2. Operational Ratios -- Revenue per available room (RevPAR) -- Yield percentage -- 10.5. Operational Decisions: Pricing Methods and Analytical Techniques -- 10.5.1. Pricing Methods -- 10.5.1.1. Stages in Setting Prices -- 10.5.1.2. Factors Influencing Pricing Decisions -- 10.5.1.3. Pricing Methods -- Cost-plus pricing -- Contribution margin pricing -- Going rate pricing -- Rate of return pricing (ROR) -- 10.5.1.4. Price Promotions -- 10.5.2. Analytical Techniques -- 10.5.2.1. Break-even Analysis -- 10.5.2.2. Profit Sensitivity Analysis -- 10.5.3. A Revenue Management Technique: Yield Management -- 10.6. Investment Decisions: Capital Expenditure -- 10.6.1. Investment Decisions -- 10.6.2. Investment Evaluation Methods -- 10.6.2.1. Discounted Cash Flow -- 10.6.2.2. DCF: Net Present Value Method -- 10.6.2.3. DCF: Internal Rate of Return Method -- Comparison of two methods: NPV versus IRR -- 10.7. Summary -- References and Further Reading -- Chapter 11 Providing Service Quality and Customer Care in Tourism Businesses -- 11.1. Introduction -- 11.2. Characteristics of Service Products -- 11.3. The Importance of Service Quality in Tourism -- 11.4. Service Quality Variables in Tourism -- 11.5. Service Excellence: Practical Guidelines for a Micro Tourism Business -- 11.5.1. Before Guests Visit the Accommodation Establishment -- 11.5.2. During the Stay at the Accommodation Establishment.
11.5.3. After Guests Having an Experience at the Establishment.
Record Nr. UNINA-9911101766703321
Bingley : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald Publishing, , 2019
Descrizione fisica 1 online resource (417 pages)
Disciplina 306.48190955
Collana Bridging tourism theory and practice
Soggetto topico Tourism - Iran
Culture and tourism - Iran
Hospitality industry - Iran
Travel, Special Interest - General
Tourism industry
ISBN 1-78754-814-7
1-78754-812-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910793607203321
Bingley, England : , : Emerald Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald Publishing, , 2019
Descrizione fisica 1 online resource (417 pages)
Disciplina 306.48190955
Collana Bridging tourism theory and practice
Soggetto topico Tourism - Iran
Culture and tourism - Iran
Hospitality industry - Iran
Travel, Special Interest - General
Tourism industry
ISBN 9781787548145
1787548147
9781787548121
1787548120
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover -- Experiencing Persian Heritage: Perspectives and Challenges -- Copyright Page -- Contents -- Acknowledgments -- Introduction: Sociocultural Contexts -- The Making of this Volume -- PART I CONTEXTUAL SETTING -- Chapter 1 Tourism in Iran: A Political Economy Perspective -- Introduction -- Government and Governance -- State Ideology and Tourism -- Iran's Political Economy and Tourism -- Incomplete Formation of the Civil Government -- Economic Challenges -- Sociocultural and Religious Challenges -- Institutional Barriers -- Glocalization of Tourism -- Study Results -- Conclusion -- PART II TAXONOMIES AND TYPOLOGIES OF CULTURAL AND HERITAGE TOURISM -- Chapter 2 Heritage Tourism in Iran: A Historical Perspective -- Introduction -- Historical Perspective on Heritage Tourism -- Historical Context -- Iran's Cultural Heritage -- Islamic and Post-Islamic Heritage -- Cultural Tourism -- Conclusion -- Chapter 3 Encounters with Iranian Culture: A Critical Incident Approach in Tourism -- Introduction -- Approaching Cultures -- Kinship -- Economics -- Religion -- Politics -- Knowledge Emotions -- Tour Guides -- Study Method and Results -- Kinship -- Economics -- Religion -- Politics -- Portraiture of the Host Culture -- Conclusion -- Chapter 4 Intangible Cultural Heritage in Tourism Strategy: Insights from Iran -- Introduction -- Intangible Cultural Heritage -- Beyond Tangible -- Tourism and ICH Interaction -- Interaction within the Persian Context -- Study Methodology -- Study Results -- Two Sides of the Same Coin -- Conclusion -- PART III VISITORS' PERCEPTIONS OF HERITAGE SETTING AND CULTURAL ATTRACTIONS -- Chapter 5 Savoring Persian Travel: Analyzing Iranian Tourists' Memories -- Introduction -- Memory and Savoring -- The Value of Vacations -- Benchmarking and Culture -- Study Method -- Study Findings -- Conclusion.
Chapter 6 Host-Guest Relations: Cultural Tourists in Iran -- Introduction -- Host-Guest Relations of Cultural Tourists -- Host-Guest Relations and Expected Sociocultural Impacts -- Prospects of Tourism Development in Iran -- Conclusion -- Chapter 7 Kandovan Troglodyte Village: A Functioning Cultural Heritage Experience -- Introduction -- The Functioning Cultural Heritage Site Experience -- Cultural Heritage Tourism -- Co-creation, Socialization, and Engagement -- Memorable Tourism and Positive Post-travel Intentions -- Study Methodology -- Study Results -- Conclusion -- Chapter 8 Effects of Museum Visits on Adolescents' Motivations and Satisfaction -- Introduction -- Museums and Tourism -- Motivation to Visit Museums -- Satisfaction and Experience -- Study Methods -- Measures and Data Analysis -- Study Results -- Conclusion -- PART IV EMERGING MEANS OF PROMOTION AND MANAGEMENT -- Chapter 9 The Meaning of Hospitality in Iran -- Introduction -- History of Hospitality in Everyday Life -- Iranian Literature -- Iranian Religious Beliefs -- Iranian Food Hospitality -- History of Hospitality in Iran -- Iranian People -- Conclusion -- Chapter 10 A Textual and Visual-based Exposition of Iran as a Destination -- Introduction -- Heritage Tourist and Destination Image -- Study Methodology -- Methods of Textual Analysis -- Methods of Pictorial Analysis -- Study Results -- Emotions Category -- Sensory Perception Category -- Intellectual Comprehension Category -- Active Participation and Memories -- Conclusion -- Chapter 11 Social Media and Hotels in Iran: Online Reputation of Hotels on Booking.com -- Introduction -- Social Media and Communication Systems -- eWOM and Consumer Behavior -- Online Reputation -- Databases of TripAdvisor and Booking.com -- Study Methodology -- Study Results -- Conclusion.
Chapter 12 Authenticity and Innovation: The Future of Tourism in Iran -- Introduction -- Tourism Development in Iran -- Heritage Tourism in Iran -- Innovation in Territorial Governance -- Tourism and Intercultural Dialogue -- The Future of the Past in Iran -- Conclusion -- PART V IMAGE OF IRAN AND COMPETITIVE POSITIONING -- Chapter 13 The Impact of Branding on Tourists' Satisfaction and Loyalty in Iran -- Introduction -- Destination Brand Image -- Hypothesis Development -- Research Methodology -- Data Analysis and Study Results -- Conclusion -- Chapter 14 Tourist Satisfaction and Destination Loyalty in Heritage Sites of Shiraz, Iran -- Introduction -- Destination Image, Satisfaction, and Loyalty -- Study Methodology -- Study Results -- The Measurement Model -- The Structural Model -- Conclusion -- Chapter 15 Residents' Apathy and Heritage Tourism Development -- Introduction -- Tourism Community Development -- Community Participation and Its Limits -- Factors Shaping Residents' Support -- Heritage Tourism in Iran -- Apathy and Community Development -- Conceptual Frameworks -- Conclusion -- Chapter 16 A Holistic Analysis of the Second-home Tourism Impacts in THE Caspian Sea Region of Iran: From Host Communities' Perspective -- Introduction -- Second-home Tourism -- The Second-home Market -- Second Homes in Iran -- Economic Impacts -- Environmental Impacts -- Sociocultural Impacts -- Study Methodology -- Study Results -- Conclusion -- Chapter 17 Islamic and Halal Tourism in Iran: Toward New Horizons -- Introduction -- The Concept and Practice of Islamic Tourism -- Halal Food and Beverage -- Halal Accommodation -- Halal Airport Services -- Halal Tour Packages -- Halal Finance -- Halal Destination Facilities -- Halal Tourism in Islamic Countries -- Tourism in Iran -- Halal Tourism in Iran -- Conclusion.
Conclusion: The Agenda for the Future of Tourism in Iran -- References -- About the Contributors -- Reviewers of This Volume -- Index.
Record Nr. UNINA-9911105484703321
Bingley, England : , : Emerald Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Experiencing Persian heritage : perspectives and challenges / / edited by Antónia Correia, Metin Kozak, and Ana Isabel Rodrigues
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald Publishing, , 2019
Descrizione fisica 1 online resource (417 pages)
Disciplina 306.48190955
Collana Bridging tourism theory and practice
Soggetto topico Tourism - Iran
Culture and tourism - Iran
Hospitality industry - Iran
Travel, Special Interest - General
Tourism industry
ISBN 9781787548145
1787548147
9781787548121
1787548120
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover -- Experiencing Persian Heritage: Perspectives and Challenges -- Copyright Page -- Contents -- Acknowledgments -- Introduction: Sociocultural Contexts -- The Making of this Volume -- PART I CONTEXTUAL SETTING -- Chapter 1 Tourism in Iran: A Political Economy Perspective -- Introduction -- Government and Governance -- State Ideology and Tourism -- Iran's Political Economy and Tourism -- Incomplete Formation of the Civil Government -- Economic Challenges -- Sociocultural and Religious Challenges -- Institutional Barriers -- Glocalization of Tourism -- Study Results -- Conclusion -- PART II TAXONOMIES AND TYPOLOGIES OF CULTURAL AND HERITAGE TOURISM -- Chapter 2 Heritage Tourism in Iran: A Historical Perspective -- Introduction -- Historical Perspective on Heritage Tourism -- Historical Context -- Iran's Cultural Heritage -- Islamic and Post-Islamic Heritage -- Cultural Tourism -- Conclusion -- Chapter 3 Encounters with Iranian Culture: A Critical Incident Approach in Tourism -- Introduction -- Approaching Cultures -- Kinship -- Economics -- Religion -- Politics -- Knowledge Emotions -- Tour Guides -- Study Method and Results -- Kinship -- Economics -- Religion -- Politics -- Portraiture of the Host Culture -- Conclusion -- Chapter 4 Intangible Cultural Heritage in Tourism Strategy: Insights from Iran -- Introduction -- Intangible Cultural Heritage -- Beyond Tangible -- Tourism and ICH Interaction -- Interaction within the Persian Context -- Study Methodology -- Study Results -- Two Sides of the Same Coin -- Conclusion -- PART III VISITORS' PERCEPTIONS OF HERITAGE SETTING AND CULTURAL ATTRACTIONS -- Chapter 5 Savoring Persian Travel: Analyzing Iranian Tourists' Memories -- Introduction -- Memory and Savoring -- The Value of Vacations -- Benchmarking and Culture -- Study Method -- Study Findings -- Conclusion.
Chapter 6 Host-Guest Relations: Cultural Tourists in Iran -- Introduction -- Host-Guest Relations of Cultural Tourists -- Host-Guest Relations and Expected Sociocultural Impacts -- Prospects of Tourism Development in Iran -- Conclusion -- Chapter 7 Kandovan Troglodyte Village: A Functioning Cultural Heritage Experience -- Introduction -- The Functioning Cultural Heritage Site Experience -- Cultural Heritage Tourism -- Co-creation, Socialization, and Engagement -- Memorable Tourism and Positive Post-travel Intentions -- Study Methodology -- Study Results -- Conclusion -- Chapter 8 Effects of Museum Visits on Adolescents' Motivations and Satisfaction -- Introduction -- Museums and Tourism -- Motivation to Visit Museums -- Satisfaction and Experience -- Study Methods -- Measures and Data Analysis -- Study Results -- Conclusion -- PART IV EMERGING MEANS OF PROMOTION AND MANAGEMENT -- Chapter 9 The Meaning of Hospitality in Iran -- Introduction -- History of Hospitality in Everyday Life -- Iranian Literature -- Iranian Religious Beliefs -- Iranian Food Hospitality -- History of Hospitality in Iran -- Iranian People -- Conclusion -- Chapter 10 A Textual and Visual-based Exposition of Iran as a Destination -- Introduction -- Heritage Tourist and Destination Image -- Study Methodology -- Methods of Textual Analysis -- Methods of Pictorial Analysis -- Study Results -- Emotions Category -- Sensory Perception Category -- Intellectual Comprehension Category -- Active Participation and Memories -- Conclusion -- Chapter 11 Social Media and Hotels in Iran: Online Reputation of Hotels on Booking.com -- Introduction -- Social Media and Communication Systems -- eWOM and Consumer Behavior -- Online Reputation -- Databases of TripAdvisor and Booking.com -- Study Methodology -- Study Results -- Conclusion.
Chapter 12 Authenticity and Innovation: The Future of Tourism in Iran -- Introduction -- Tourism Development in Iran -- Heritage Tourism in Iran -- Innovation in Territorial Governance -- Tourism and Intercultural Dialogue -- The Future of the Past in Iran -- Conclusion -- PART V IMAGE OF IRAN AND COMPETITIVE POSITIONING -- Chapter 13 The Impact of Branding on Tourists' Satisfaction and Loyalty in Iran -- Introduction -- Destination Brand Image -- Hypothesis Development -- Research Methodology -- Data Analysis and Study Results -- Conclusion -- Chapter 14 Tourist Satisfaction and Destination Loyalty in Heritage Sites of Shiraz, Iran -- Introduction -- Destination Image, Satisfaction, and Loyalty -- Study Methodology -- Study Results -- The Measurement Model -- The Structural Model -- Conclusion -- Chapter 15 Residents' Apathy and Heritage Tourism Development -- Introduction -- Tourism Community Development -- Community Participation and Its Limits -- Factors Shaping Residents' Support -- Heritage Tourism in Iran -- Apathy and Community Development -- Conceptual Frameworks -- Conclusion -- Chapter 16 A Holistic Analysis of the Second-home Tourism Impacts in THE Caspian Sea Region of Iran: From Host Communities' Perspective -- Introduction -- Second-home Tourism -- The Second-home Market -- Second Homes in Iran -- Economic Impacts -- Environmental Impacts -- Sociocultural Impacts -- Study Methodology -- Study Results -- Conclusion -- Chapter 17 Islamic and Halal Tourism in Iran: Toward New Horizons -- Introduction -- The Concept and Practice of Islamic Tourism -- Halal Food and Beverage -- Halal Accommodation -- Halal Airport Services -- Halal Tour Packages -- Halal Finance -- Halal Destination Facilities -- Halal Tourism in Islamic Countries -- Tourism in Iran -- Halal Tourism in Iran -- Conclusion.
Conclusion: The Agenda for the Future of Tourism in Iran -- References -- About the Contributors -- Reviewers of This Volume -- Index.
Record Nr. UNINA-9911145217703321
Bingley, England : , : Emerald Publishing, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui