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Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910450283403321 |
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910783302503321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910817659303321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of advertising and marketing to children
| International journal of advertising and marketing to children |
| Pubbl/distr/stampa | London : , : Winthrop Publications, , [1999-2004] |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1042083 |
| Soggetto topico |
Child consumers
Advertising and children Television advertising and children |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising & marketing to children
Advertising and marketing to children IJAMC |
| Record Nr. | UNINA-9910869900503321 |
| London : , : Winthrop Publications, , [1999-2004] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Teleadvertising and children [[electronic resource] /] / S.K. Bansal
| Teleadvertising and children [[electronic resource] /] / S.K. Bansal |
| Autore | Bansal S. K |
| Pubbl/distr/stampa | Jaipur, India, : Oxford Book Co., 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Soggetto topico | Television advertising and children |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80584-3
9786612805844 1-4416-6076-3 600-00-3035-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459455903321 |
|
Bansal S. K
|
||
| Jaipur, India, : Oxford Book Co., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Teleadvertising and children [[electronic resource] /] / S.K. Bansal
| Teleadvertising and children [[electronic resource] /] / S.K. Bansal |
| Autore | Bansal S. K |
| Pubbl/distr/stampa | Jaipur, India, : Oxford Book Co., 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Soggetto topico | Television advertising and children |
| ISBN |
1-282-80584-3
9786612805844 1-4416-6076-3 600-00-3035-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910784905703321 |
|
Bansal S. K
|
||
| Jaipur, India, : Oxford Book Co., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Teleadvertising and children [[electronic resource] /] / S.K. Bansal
| Teleadvertising and children [[electronic resource] /] / S.K. Bansal |
| Autore | Bansal S. K |
| Pubbl/distr/stampa | Jaipur, India, : Oxford Book Co., 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Soggetto topico | Television advertising and children |
| ISBN |
1-282-80584-3
9786612805844 1-4416-6076-3 600-00-3035-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER -- Preface -- Contents -- Introduction -- Television Advertising to Children -- Children and Advertising -- Children's Exposure to Advertising -- Issues and Politics -- Impact of Advertising -- Influence of Advertising -- Affect of Commercials on Kids' Behaviour -- Affect of Commercials on Kids' Consumer Behaviour -- Effects of Education on Televisual Media -- Effects of Entertainment -- Intended and Unintended Effects -- Advertising Regulation and Research -- Advertising: The Concern -- Affect of Advertisement on Children's Health Orientation -- Index. |
| Record Nr. | UNINA-9910820421103321 |
|
Bansal S. K
|
||
| Jaipur, India, : Oxford Book Co., 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Young consumers
| Young consumers |
| Pubbl/distr/stampa | Bradford [U.K.], : Emerald Group Pub |
| Soggetto topico |
Child consumers
Advertising and children Television advertising and children |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-7212 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996398340803316 |
| Bradford [U.K.], : Emerald Group Pub | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Young consumers
| Young consumers |
| Pubbl/distr/stampa | Bradford [U.K.], : Emerald Group Pub |
| Soggetto topico |
Child consumers
Advertising and children Television advertising and children |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-7212 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910869188403321 |
| Bradford [U.K.], : Emerald Group Pub | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
