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Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910463393403321 |
Bjelskou Peter
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| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910788048903321 |
|
Bjelskou Peter
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||
| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910813339603321 |
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Bjelskou Peter
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| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Broadcast television in a multichannel marketplace / / Florence Setzer, Jonathan Levy
| Broadcast television in a multichannel marketplace / / Florence Setzer, Jonathan Levy |
| Autore | Setzer Florence |
| Pubbl/distr/stampa | Washington, D.C. : , : Office of Plans and Policy, Federal Communications Commission, , 1991 |
| Descrizione fisica | 1 online resource (x, 180 pages) : illustrations |
| Collana | OPP working paper |
| Soggetto topico |
Television broadcasting - United States
Television advertising - United States Television programs - United States Competition - United States Television broadcasting |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910711994503321 |
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Setzer Florence
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| Washington, D.C. : , : Office of Plans and Policy, Federal Communications Commission, , 1991 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing or medicine [[electronic resource] ] : are direct-to-consumer device ads playing doctor? : hearing before the Special Committee on Aging, United States Senate, One Hundred Tenth Congress, second session, Washington, DC, September 17, 2008
| Marketing or medicine [[electronic resource] ] : are direct-to-consumer device ads playing doctor? : hearing before the Special Committee on Aging, United States Senate, One Hundred Tenth Congress, second session, Washington, DC, September 17, 2008 |
| Pubbl/distr/stampa | Washington : , : U.S. G.P.O., , 2009 |
| Descrizione fisica | iii, 98 pages : digital, PDF file |
| Collana | S. hrg. |
| Soggetto topico |
Medical instruments and apparatus - United States - Marketing
Television advertising - United States Consumer education - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Marketing or medicine |
| Record Nr. | UNINA-9910698930203321 |
| Washington : , : U.S. G.P.O., , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mediaweek
| Mediaweek |
| Pubbl/distr/stampa | Brewster, N.Y., : A/S/M Communications, 1991- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1/05 |
| Soggetto topico |
Television advertising - United States
Advertising media planning - United States Advertising media planning Television advertising Marketing Massamediaindustrie |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Media week |
| Record Nr. | UNISA-996208032103316 |
| Brewster, N.Y., : A/S/M Communications, 1991- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator
| When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator |
| Autore | Ofori Kofi Asiedu |
| Edizione | [Last reviewed/updated: 2001-07-09.] |
| Pubbl/distr/stampa | Washington, D.C. : , : Office of Communications Business Opportunities, Federal Communications Commission, , 2001 |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Minorities in broadcasting - United States
Taxation of advertising - United States Radio advertising - United States Television advertising - United States African American consumers Hispanic American consumers |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | When being no. 1 is not enough |
| Record Nr. | UNINA-9910699516803321 |
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Ofori Kofi Asiedu
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| Washington, D.C. : , : Office of Communications Business Opportunities, Federal Communications Commission, , 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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