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Children's exposure to TV advertising in 1977 and 2004 : information for the obesity debate / / Debra J. Holt ... [and others]
| Children's exposure to TV advertising in 1977 and 2004 : information for the obesity debate / / Debra J. Holt ... [and others] |
| Pubbl/distr/stampa | Washington, DC : , : Federal Trade Commission, Bureau of Economics, , 2007 |
| Descrizione fisica | 1 online resource (133 unnumbered pages) : illustrations |
| Altri autori (Persone) | HoltDebra J |
| Collana | Federal Trade Commission Bureau of Economics Staff Report |
| Soggetto topico |
Television and children
Advertising and children Television advertising Obesity in children |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Children's exposure to TV advertising in 1977 and 2004 |
| Record Nr. | UNINA-9910701297703321 |
| Washington, DC : , : Federal Trade Commission, Bureau of Economics, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Las Claves de la Producción de Anuncios Televisivos / / Diego Mollá Furió
| Las Claves de la Producción de Anuncios Televisivos / / Diego Mollá Furió |
| Autore | Furió Diego Mollá |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 online resource (294 páginas) |
| Disciplina | 659.143 |
| Collana | Manuales |
| Soggetto topico | Television advertising |
| ISBN |
84-9180-073-5
84-9180-072-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796602103321 |
Furió Diego Mollá
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| Barcelona : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Las Claves de la Producción de Anuncios Televisivos / / Diego Mollá Furió
| Las Claves de la Producción de Anuncios Televisivos / / Diego Mollá Furió |
| Autore | Furió Diego Mollá |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 online resource (294 páginas) |
| Disciplina | 659.143 |
| Collana | Manuales |
| Soggetto topico | Television advertising |
| ISBN |
84-9180-073-5
84-9180-072-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910810983203321 |
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Furió Diego Mollá
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| Barcelona : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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El framing del spot político / / Aquiles Chihu Amparán
| El framing del spot político / / Aquiles Chihu Amparán |
| Autore | Chihu Amparán Aquiles |
| Pubbl/distr/stampa | México D.F. : , : Editorial Miguel Ángel Porrúa, , [2010] |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 324.73 |
| Soggetto topico |
Television in politics - Mexico
Televisión en la política - México Advertising, Political Publicidad política Television advertising Publicidad televisiva |
| ISBN | 1-4492-7254-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
EL FRAMING DEL SPOT POLÍTICO; PÁGINA LEGAL; AGRADECIMIENTOS; CAPÍTULO I EL FRAMING DEL SPOT POLÍTICO; INTRODUCCIÓN; TIPOLOGÍAS DE LOS SPOTS; EL FRAME ANALYSIS; LA TEORÍA DEL FRAMING; EL FRAMING VERBAL; EL FRAMING VISUAL; EL FRAMING AURAL; CAPÍTULO II SPOTS DEL FRAMING DEL PROTAGONISTA; LA IMAGEN DEL CANDIDATO; LOS TEMAS DE CAMPAÑA; SPOTS DE PRESENTACIÓN DEL CANDIDATO; SPOTS DE PROPUESTAS DE GOBIERNO; CAPÍTULO III SPOTS DEL FRAMING DEL ANTAGONISTA; LA CAMPAÑA NEGATIVA; LOS MOMENTOS DETERMINANTES; SPOTS DE ATAQUE; CAPÍTULO IV EL CIERRE DE CAMPAÑA; EL ESTADIO AZTECA; EL MONUMENTO A LA REVOLUCIÓN
EL ZÓCALOCAPÍTULO V CONSIDERACIONES FINALES; GLOSARIO; BIBLIOGRAFÍA |
| Record Nr. | UNINA-9910671030803321 |
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Chihu Amparán Aquiles
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| México D.F. : , : Editorial Miguel Ángel Porrúa, , [2010] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Impact of television advertisement on purchases made for children / / Vashima Veerkumar, Dr. Neerja Jaiswal
| Impact of television advertisement on purchases made for children / / Vashima Veerkumar, Dr. Neerja Jaiswal |
| Autore | Veerkumar Vashima |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Anchor Academic Publishing, , 2016 |
| Descrizione fisica | 1 online resource (151 pages) : illustrations, tables |
| Disciplina | 659.143 |
| Soggetto topico | Television advertising |
| ISBN | 3-95489-380-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150434203321 |
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Veerkumar Vashima
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| Hamburg, [Germany] : , : Anchor Academic Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mediaweek
| Mediaweek |
| Pubbl/distr/stampa | Brewster, N.Y., : A/S/M Communications, 1991- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1/05 |
| Soggetto topico |
Television advertising - United States
Advertising media planning - United States Advertising media planning Television advertising Marketing Massamediaindustrie |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Media week |
| Record Nr. | UNISA-996208032103316 |
| Brewster, N.Y., : A/S/M Communications, 1991- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- 2 Studies in American Excellence -- 3 Art in the Service of Commerce -- 4 Reading the Bessies -- 5 The Cannes Lions, Etc. (1984-92) -- 6 The Captivated Viewer and Other Tales -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index |
| Record Nr. | UNINA-9910456509403321 |
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Rutherford Paul <1944->
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| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
| Record Nr. | UNINA-9910780665903321 |
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Rutherford Paul <1944->
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| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The new icons? : the art of television advertising / / Paul Rutherford
| The new icons? : the art of television advertising / / Paul Rutherford |
| Autore | Rutherford Paul <1944-> |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina | 659.14/3 |
| Soggetto topico | Television advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-04555-5
9786612045554 1-4426-8186-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948�58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963�71)""; ""Coca-Cola's America (1969�82)""; ""Pepsi's 'New Generation' (1984�6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984�92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D"" ""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z"" |
| Record Nr. | UNINA-9910813574303321 |
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Rutherford Paul <1944->
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| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Shoot
| Shoot |
| Pubbl/distr/stampa | New York, N.Y., : BPI Communications |
| Disciplina | 792 |
| Soggetto topico |
Motion picture industry
Television advertising Television broadcasting |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1944-7868 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996202380103316 |
| New York, N.Y., : BPI Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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