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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
| Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann |
| Autore | Martínez-López Francisco J |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (327 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) |
MartinezLuis F
BrüggemannPhilipp |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Electronic commerce Digital Marketing IT in Business e-Commerce and e-Business |
| ISBN |
9783031621352
9783031621345 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. |
| Record Nr. | UNINA-9910866572103321 |
Martínez-López Francisco J
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Annual report to Congress for FY ... pursuant to the do not call implementation act on implementation of the national do not call registry
| Annual report to Congress for FY ... pursuant to the do not call implementation act on implementation of the national do not call registry |
| Pubbl/distr/stampa | [Washington, D.C.], : Federal Trade Commission |
| Descrizione fisica | volumes : digital, PDF file |
| Disciplina | 658 |
| Soggetto topico |
Telemarketing - United States
Telephone selling - United States Telephone selling Telemarketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1942-891X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910698309903321 |
| [Washington, D.C.], : Federal Trade Commission | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi
| Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (463 pages) |
| Disciplina |
343.0721
342.0858 |
| Collana | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition |
| Soggetto topico |
Conflict of laws
International law Comparative law Information technology - Law and legislation Mass media - Law and legislation Artificial intelligence Telemarketing Internet marketing Big data Trade regulation Private International Law, International and Foreign Law, Comparative Law IT Law, Media Law, Intellectual Property Artificial Intelligence Digital Marketing Big Data International Economic Law, Trade Law |
| ISBN | 3-031-07422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary. |
| Record Nr. | UNINA-9910634036303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger
| The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger |
| Autore | Krüger Zuzanna |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (262 pages) |
| Disciplina | 025.04 |
| Collana | Design Thinking |
| Soggetto topico |
Internet programming
Telemarketing Internet marketing Web Development Digital Marketing |
| Soggetto non controllato |
Electronic Trading Of Securities
Internet Programming Business & Economics Computers |
| ISBN |
9781484292129
9781484292112 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion. |
| Record Nr. | UNINA-9910725091303321 |
|
Krüger Zuzanna
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence in Customer Service : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
| Artificial Intelligence in Customer Service : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika |
| Autore | Sheth Jagdish N |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 006.3 |
| Altri autori (Persone) |
JainVarsha
MogajiEmmanuel AmbikaAnupama |
| Soggetto topico |
Computational intelligence
Telemarketing Internet marketing Technological innovations Computational Intelligence Digital Marketing Innovation and Technology Management |
| ISBN | 3-031-33898-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement - Varsha Jain, Jagdish Sheth, Emmanuel Mogaji, Anupama Ambika -- Part 1: Introduction to AI and Customer Services -- Chapter 2: AI in Customer Service – A Service Revolution in the Making - Werner Kunz, Jochen Wirtz -- Chapter 3: Opportunities & Challenges of AI-Driven Customer Service - Rijul Chaturvedi, Sanjeev Verma -- Chapter 4: AI in Customer Service Strategy for Seamless Customer Experience Yuanyuan Cui, Patrick van Esch -- Part 2: Customer Engagement -- Chapter 5: Personalized and Contextual AI- Services Experience - Valentina Pitardi -- Chapter 6: Engaging Self-Service in a Customer Service Ecosystem - George Spais -- Chapter 7: Understanding the Role of Data in Artificial Intelligence-based Personalization - Subhadeep Mukerjee -- Part 3: Customer Experience -- Chapter 8: Artificial Intelligence for Seamless Experience across Channels - Nguyen Phong Nguyen, Emmanuel Mogaji -- Chapter 9: Data Processing and AI-Technology Integration for Personalized Services - Gourav Roy, Varsha Jain, Parth Salunke -- Part 4: Customer and Employee Wellbeing -- Chapter 10: Use of AI With Ethics and Privacy for Personalized Customer Services - Damini Goyal Gupta, Varsha Jain -- Chapter 11: Linking Customer E-Service Quality with Artificial Intelligence-Based Business Environment -Sakshi Kathuria, Sudhir Rana -- Chapter 12: Role of Risk on Employees' Willingness to Collaborate with Artificial Intelligence and its Impact on Wellbeing - Stefanie Paluch, Thomas Wittkop. |
| Record Nr. | UNINA-9910739438203321 |
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Sheth Jagdish N
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398192703321 |
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Rumín Hermoso José Manuel
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| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910672356503321 |
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Rumín Hermoso José Manuel
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| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial : operaciones administrativas comerciales / / Centro de Estudios Adams ; Eva María Pérez Martín, coordinadora
| Atención al cliente en el proceso comercial : operaciones administrativas comerciales / / Centro de Estudios Adams ; Eva María Pérez Martín, coordinadora |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (47 páginas) : ilustraciones |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Telemarketing Business communication Servicio al cliente Telemercadeo Comunicación en los negocios |
| Soggetto genere / forma | Libros electronicos. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398194403321 |
| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Telemarketing
(85)
- Internet marketing (44)
- Digital Marketing (36)
- Electronic commerce (17)
- Branding (Marketing) (13)