Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
Descrizione fisica | 1 online resource (87 p.) |
Disciplina | 658.8342 |
Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
Soggetto genere / forma | Electronic books. |
ISBN | 0-309-26954-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
Record Nr. | UNINA-9910464765103321 |
Washington, District of Columbia : , : National Academies Press, , [2013] | ||
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Lo trovi qui: Univ. Federico II | ||
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Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
Descrizione fisica | 1 online resource (87 p.) |
Disciplina | 658.8342 |
Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
ISBN |
0-309-26956-3
0-309-26954-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
Record Nr. | UNINA-9910789232803321 |
Washington, District of Columbia : , : National Academies Press, , [2013] | ||
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Lo trovi qui: Univ. Federico II | ||
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Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
Descrizione fisica | 1 online resource (87 p.) |
Disciplina | 658.8342 |
Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
ISBN |
0-309-26956-3
0-309-26954-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
Record Nr. | UNINA-9910829014103321 |
Washington, District of Columbia : , : National Academies Press, , [2013] | ||
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Lo trovi qui: Univ. Federico II | ||
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Effective advertising strategies for your business / / Cong Li |
Autore | Li Cong |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (134 p.) |
Disciplina | 658.802 |
Collana | Marketing strategy collection |
Soggetto topico |
Target marketing
Advertising |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
advertising strategy
customization individualization personalization standardization targeting |
ISBN | 1-60649-869-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
Record Nr. | UNINA-9910458571403321 |
Li Cong
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
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Lo trovi qui: Univ. Federico II | ||
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Effective advertising strategies for your business / / Cong Li |
Autore | Li Cong |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (134 p.) |
Disciplina | 658.802 |
Collana | Marketing strategy collection |
Soggetto topico |
Target marketing
Advertising |
Soggetto non controllato |
advertising strategy
customization individualization personalization standardization targeting |
ISBN | 1-60649-869-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
Record Nr. | UNINA-9910791179503321 |
Li Cong
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
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Lo trovi qui: Univ. Federico II | ||
|
Effective advertising strategies for your business / / Cong Li |
Autore | Li Cong |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (134 p.) |
Disciplina | 658.802 |
Collana | Marketing strategy collection |
Soggetto topico |
Target marketing
Advertising |
Soggetto non controllato |
advertising strategy
customization individualization personalization standardization targeting |
ISBN | 1-60649-869-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
Record Nr. | UNINA-9910817517203321 |
Li Cong
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
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Lo trovi qui: Univ. Federico II | ||
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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover |
Autore | Smith Kerry <1963-> |
Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , [2016] |
Descrizione fisica | ix, 214p. ; : ill. (b&w) |
Disciplina | 658.8 |
Collana | THEi Wiley ebooks |
Soggetto topico |
Target marketing
Branding (Marketing) |
ISBN | 1-119-14588-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand. |
Record Nr. | UNINA-9910136773803321 |
Smith Kerry <1963->
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Hoboken, New Jersey : , : John Wiley & Sons, , [2016] | ||
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Lo trovi qui: Univ. Federico II | ||
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Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors |
Pubbl/distr/stampa | Washington, DC, : National Academies Press, c2006 |
Descrizione fisica | xx, 516 p |
Disciplina | 618.92/39 |
Altri autori (Persone) |
McGinnisJ. Michael
GootmanJennifer Appleton KraakVivica I |
Soggetto topico |
Children - Nutrition
Youth - Nutrition Food industry and trade Target marketing Health promotion Nutrition policy Child consumers |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-44730-3
9786610447305 0-309-55229-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910449809403321 |
Washington, DC, : National Academies Press, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors |
Pubbl/distr/stampa | Washington, DC, : National Academies Press, c2006 |
Descrizione fisica | xx, 516 p |
Disciplina | 618.92/39 |
Altri autori (Persone) |
McGinnisJ. Michael
GootmanJennifer Appleton KraakVivica I |
Soggetto topico |
Children - Nutrition
Youth - Nutrition Food industry and trade Target marketing Health promotion Nutrition policy Child consumers |
ISBN |
1-280-44730-3
9786610447305 0-309-55229-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910783778103321 |
Washington, DC, : National Academies Press, c2006 | ||
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Lo trovi qui: Univ. Federico II | ||
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Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
Autore | Cliquet Gérard |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London, : ISTE Ltd. |
Descrizione fisica | 1 online resource (327 p.) |
Disciplina | 658.8/04 |
Altri autori (Persone) | HughesEugene |
Collana | Geographical information systems series |
Soggetto topico |
Target marketing
Consumer behavior |
ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
Record Nr. | UNINA-9910143312003321 |
Cliquet Gérard
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London, : ISTE Ltd. | ||
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Lo trovi qui: Univ. Federico II | ||
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