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Biblioteca

MARC Lista (tabellare)
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
Soggetto genere / forma Electronic books.
ISBN 0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910464765103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910789232803321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910829014103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto genere / forma Electronic books.
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910458571403321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910791179503321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910817517203321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover
Autore Smith Kerry <1963->
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley & Sons, , [2016]
Descrizione fisica ix, 214p. ; : ill. (b&w)
Disciplina 658.8
Collana THEi Wiley ebooks
Soggetto topico Target marketing
Branding (Marketing)
ISBN 1-119-14588-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand.
Record Nr. UNINA-9910136773803321
Smith Kerry <1963->  
Hoboken, New Jersey : , : John Wiley & Sons, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
Soggetto genere / forma Electronic books.
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910449809403321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910783778103321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Edizione [1st ed.]
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto FrontMatter -- Reviewers -- Preface -- Acknowledgments -- Contents -- Executive Summary -- 1 Setting the Stage -- 2 Health, Diet, and Eating Patterns of Children and Youth -- 3 Factors Shaping Food and Beverage Consumption of Children and Youth -- 4 Food and Beverage Marketing to Children and Youth -- 5 Influence of Marketing on the Diets and Diet-Related Health of Children and Youth -- 6 Public Policy Issues in Food and Beverage Marketing to Children and Youth -- 7 Findings, Recommendations, Next Steps -- Appendixes -- A Acronyms -- B Glossary -- C Literature Review -- D Chapter 2 Appendix -- E Chapter 4 Appendix -- F-1 Evidence Table Codebook -- F-2 Summary Evidence Table -- G Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries -- H Workshop Program -- I Biographical Sketches of Committee Members and Staff -- Index.
Record Nr. UNINA-9910810156803321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui