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Biblioteca

MARC Lista (tabellare)
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
Soggetto genere / forma Electronic books.
ISBN 0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910464765103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910789232803321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910829014103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto genere / forma Electronic books.
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910458571403321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910791179503321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Effective advertising strategies for your business / / Cong Li
Effective advertising strategies for your business / / Cong Li
Autore Li Cong
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (134 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Target marketing
Advertising
Soggetto non controllato advertising strategy
customization
individualization
personalization
standardization
targeting
ISBN 1-60649-869-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.
Record Nr. UNINA-9910817517203321
Li Cong  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / / Kerry Smith, Dan Hanover
Autore Smith Kerry <1963->
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley & Sons, , [2016]
Descrizione fisica ix, 214p. ; : ill. (b&w)
Disciplina 658.8
Collana THEi Wiley ebooks
Soggetto topico Target marketing
Branding (Marketing)
ISBN 1-119-14588-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The rise of the experience -- The psychology of engagement -- Developing an experiential strategy -- Anatomy of an experiential marketing campaign -- Digital plus live -- Experience design -- Proving performance and measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to an experience brand.
Record Nr. UNINA-9910136773803321
Smith Kerry <1963->  
Hoboken, New Jersey : , : John Wiley & Sons, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
Soggetto genere / forma Electronic books.
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910449809403321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910783778103321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Edizione [1st ed.]
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
Food
Advertising
Publicity
Children
Food habits
Adolescent
Child
Diet
Feeding Behavior
Public Policy
Health Promotion
Nutrition Policy
ISBN 9786610447305
9781280447303
1280447303
9780309552295
030955229X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto FrontMatter -- Reviewers -- Preface -- Acknowledgments -- Contents -- Executive Summary -- 1 Setting the Stage -- 2 Health, Diet, and Eating Patterns of Children and Youth -- 3 Factors Shaping Food and Beverage Consumption of Children and Youth -- 4 Food and Beverage Marketing to Children and Youth -- 5 Influence of Marketing on the Diets and Diet-Related Health of Children and Youth -- 6 Public Policy Issues in Food and Beverage Marketing to Children and Youth -- 7 Findings, Recommendations, Next Steps -- Appendixes -- A Acronyms -- B Glossary -- C Literature Review -- D Chapter 2 Appendix -- E Chapter 4 Appendix -- F-1 Evidence Table Codebook -- F-2 Summary Evidence Table -- G Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries -- H Workshop Program -- I Biographical Sketches of Committee Members and Staff -- Index.
Record Nr. UNINA-9910964820303321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui