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Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities
| Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina |
658.8/48
658.848 |
| Altri autori (Persone) | KotlerMilton |
| Soggetto topico |
Business
Success in business -- Case studies Success |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-89379-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The Economic Power of Global Cities; Urbanization; The Economy of Cities; Business Strategy in City Economies; Markets; Jobs; Transplants; Technology; Capital; Business Strategies for Developing-City Markets; Corporate Culture; Segmentation; Targeting; Conclusions; Questions for Discussion; Chapter 2 How City Metropolitan Regions Compete in the Global Economy; Scale; Demographics; Logistics; Incentives; Industry Clusters; Supply Chains; Central Government Policy; Social Stability; Political and Civic Leadership
Institutional Strength Commercial Strength; Conclusions; Questions for Discussion; Chapter 3 The Real Generators of Wealth: Global Multinational Company Investment; The Growth of MNCs; The Size and Power of Today's MNCs; Cities Need to Watch MNCs Growth Plans; Conclusions; Questions for Discussion; Chapter 4 How Multinational Companies Target Global City Markets for Expansion; How MNCs Make Their Choices; Hard Attraction Factors; Soft Attraction Factors; Steps in the City Location Process; The Geographical Dimension; The Administrative Dimension The Four Steps in the Company Location Decision Process Information Search; Evaluation of Alternatives; Purchase Decision; Post purchase Behavior; Post investment Satisfaction; Post investment Actions; The Influence of City-Rating Information; How Reliable Are City Rankings and Ratings?; Conclusions; Questions for Discussion; Chapter 5 How Cities Compete to Attract Midsize and Large Multinational Companies; What Can a City Do to Improve Its Attractiveness?; Who Are the Major Actors in Marketing the City?; Local Actors: Public-Sector Actors; Local Actors: Private-Sector Actors; Regional Actors National Actors International Actors; Public-Sector Actors; Private-Sector Actors; Which Target Markets Does the City Need to Attract?; Attracting Business and Industry; Attracting Residents and Employees; How Do City Marketers Go About Marketing Their Community?; Conclusions; Questions for Discussion; Chapter 6 How a Nation Can Help Its City Economies; What Functions Should the Nation Be Expected to Perform?; Defense Roles; Education Roles; Public Safety and Health Roles; Emergency Roles; National Directive Roles; In What Ways Can the Government Help Weaker Cities Get on Their Feet? In What Ways Can the Government Assist Stronger Cities to Climb Even Higher?Conclusions; Questions for Discussion; Chapter 7 The Responsibilities of Companies and Cities; The Role and Impact of MNCs in an Urban Area; What Damages Can a Company Inflict on a Local Economy?; What Improvements Can a Company Contribute to a Local Economy?; How Can a Metro Area Be Sure That a Prospective Company Will Contribute More Good Than Bad to the Local Economy?; Conclusions; Questions for Discussion; Chapter 8 How Marketers Manage the City-Centered Global Economy; Company Opportunity in Global Cities Company Profiling of Opportunity Cities |
| Record Nr. | UNINA-9910465318803321 |
Kotler Philip
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities
| Winning Global Markets [[electronic resource] ] : How Businesses Invest and Prosper in the World''s High-Growth Cities |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina |
658.8/48
658.848 |
| Altri autori (Persone) | KotlerMilton |
| Soggetto topico |
Business
Success in business -- Case studies Success |
| ISBN | 1-118-89379-4 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The Economic Power of Global Cities; Urbanization; The Economy of Cities; Business Strategy in City Economies; Markets; Jobs; Transplants; Technology; Capital; Business Strategies for Developing-City Markets; Corporate Culture; Segmentation; Targeting; Conclusions; Questions for Discussion; Chapter 2 How City Metropolitan Regions Compete in the Global Economy; Scale; Demographics; Logistics; Incentives; Industry Clusters; Supply Chains; Central Government Policy; Social Stability; Political and Civic Leadership
Institutional Strength Commercial Strength; Conclusions; Questions for Discussion; Chapter 3 The Real Generators of Wealth: Global Multinational Company Investment; The Growth of MNCs; The Size and Power of Today's MNCs; Cities Need to Watch MNCs Growth Plans; Conclusions; Questions for Discussion; Chapter 4 How Multinational Companies Target Global City Markets for Expansion; How MNCs Make Their Choices; Hard Attraction Factors; Soft Attraction Factors; Steps in the City Location Process; The Geographical Dimension; The Administrative Dimension The Four Steps in the Company Location Decision Process Information Search; Evaluation of Alternatives; Purchase Decision; Post purchase Behavior; Post investment Satisfaction; Post investment Actions; The Influence of City-Rating Information; How Reliable Are City Rankings and Ratings?; Conclusions; Questions for Discussion; Chapter 5 How Cities Compete to Attract Midsize and Large Multinational Companies; What Can a City Do to Improve Its Attractiveness?; Who Are the Major Actors in Marketing the City?; Local Actors: Public-Sector Actors; Local Actors: Private-Sector Actors; Regional Actors National Actors International Actors; Public-Sector Actors; Private-Sector Actors; Which Target Markets Does the City Need to Attract?; Attracting Business and Industry; Attracting Residents and Employees; How Do City Marketers Go About Marketing Their Community?; Conclusions; Questions for Discussion; Chapter 6 How a Nation Can Help Its City Economies; What Functions Should the Nation Be Expected to Perform?; Defense Roles; Education Roles; Public Safety and Health Roles; Emergency Roles; National Directive Roles; In What Ways Can the Government Help Weaker Cities Get on Their Feet? In What Ways Can the Government Assist Stronger Cities to Climb Even Higher?Conclusions; Questions for Discussion; Chapter 7 The Responsibilities of Companies and Cities; The Role and Impact of MNCs in an Urban Area; What Damages Can a Company Inflict on a Local Economy?; What Improvements Can a Company Contribute to a Local Economy?; How Can a Metro Area Be Sure That a Prospective Company Will Contribute More Good Than Bad to the Local Economy?; Conclusions; Questions for Discussion; Chapter 8 How Marketers Manage the City-Centered Global Economy; Company Opportunity in Global Cities Company Profiling of Opportunity Cities |
| Record Nr. | UNINA-9910786503603321 |
|
Kotler Philip
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities
| Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (289 p.) |
| Disciplina |
658.8/48
658.848 |
| Altri autori (Persone) | KotlerMilton |
| Soggetto topico |
Business
Success in business -- Case studies Success |
| ISBN | 1-118-89379-4 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The Economic Power of Global Cities; Urbanization; The Economy of Cities; Business Strategy in City Economies; Markets; Jobs; Transplants; Technology; Capital; Business Strategies for Developing-City Markets; Corporate Culture; Segmentation; Targeting; Conclusions; Questions for Discussion; Chapter 2 How City Metropolitan Regions Compete in the Global Economy; Scale; Demographics; Logistics; Incentives; Industry Clusters; Supply Chains; Central Government Policy; Social Stability; Political and Civic Leadership
Institutional Strength Commercial Strength; Conclusions; Questions for Discussion; Chapter 3 The Real Generators of Wealth: Global Multinational Company Investment; The Growth of MNCs; The Size and Power of Today's MNCs; Cities Need to Watch MNCs Growth Plans; Conclusions; Questions for Discussion; Chapter 4 How Multinational Companies Target Global City Markets for Expansion; How MNCs Make Their Choices; Hard Attraction Factors; Soft Attraction Factors; Steps in the City Location Process; The Geographical Dimension; The Administrative Dimension The Four Steps in the Company Location Decision Process Information Search; Evaluation of Alternatives; Purchase Decision; Post purchase Behavior; Post investment Satisfaction; Post investment Actions; The Influence of City-Rating Information; How Reliable Are City Rankings and Ratings?; Conclusions; Questions for Discussion; Chapter 5 How Cities Compete to Attract Midsize and Large Multinational Companies; What Can a City Do to Improve Its Attractiveness?; Who Are the Major Actors in Marketing the City?; Local Actors: Public-Sector Actors; Local Actors: Private-Sector Actors; Regional Actors National Actors International Actors; Public-Sector Actors; Private-Sector Actors; Which Target Markets Does the City Need to Attract?; Attracting Business and Industry; Attracting Residents and Employees; How Do City Marketers Go About Marketing Their Community?; Conclusions; Questions for Discussion; Chapter 6 How a Nation Can Help Its City Economies; What Functions Should the Nation Be Expected to Perform?; Defense Roles; Education Roles; Public Safety and Health Roles; Emergency Roles; National Directive Roles; In What Ways Can the Government Help Weaker Cities Get on Their Feet? In What Ways Can the Government Assist Stronger Cities to Climb Even Higher?Conclusions; Questions for Discussion; Chapter 7 The Responsibilities of Companies and Cities; The Role and Impact of MNCs in an Urban Area; What Damages Can a Company Inflict on a Local Economy?; What Improvements Can a Company Contribute to a Local Economy?; How Can a Metro Area Be Sure That a Prospective Company Will Contribute More Good Than Bad to the Local Economy?; Conclusions; Questions for Discussion; Chapter 8 How Marketers Manage the City-Centered Global Economy; Company Opportunity in Global Cities Company Profiling of Opportunity Cities |
| Record Nr. | UNINA-9910814191003321 |
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
