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Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910463861703321 |
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910788350703321 |
|
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910828958403321 |
|
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
