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The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-66108-9
9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910452152103321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1-136-80934-1
1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910779192503321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / editor, L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / editor, L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1-136-80934-1
1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910808335003321 |
| New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910455902403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910780221803321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, NJ, : Lawrence Erlbaum, c2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910809704603321 |
| Mahwah, NJ, : Lawrence Erlbaum, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910454174803321 |
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910782154703321 |
|
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910823903503321 |
|
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
