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Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman
| Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman |
| Autore | Alhlou Feras |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (621 p.) |
| Disciplina | 355.4 |
| Soggetto topico | Strategy - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-23170-1
1-119-23169-8 1-119-26636-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Google Analytics Breakthrough; Contents; Foreword; Acknowledgments; About the Author(s); About the Contributors; Chapter 1 Introduction; Why This Book?; Who Should Read This Book?; Chapter Summary; Get Started; Chapter 2 Google Analytics Reporting Overview: User Characteristics and Behavior; Google Analytics Reporting: User Characteristics and Behavior; Audience Reports; Acquisition Reports; Behavior Reports; Conversions Reports; Dimensions and Metrics; Primary Dimension; Metric Groups; Secondary Dimensions; Table Filters; Weighted Sort; Date Selection; Table and Chart Display Options
Additional ReportsReal-Time Reports; Key Takeaways; Actions and Exercises; Chapter 3 Measurement Strategy; Objective: Business Impact; Optimization Framework; Assessing Your State of Analytics; Process and Communication Challenges; Business and Marketing Discovery; Measurement Plan; Six Steps for Analytics Effectiveness; Collect; Aggregate; Segment; Integrate; Visualize; Interpret; Key Takeaways; Actions and Exercises; Chapter 4 Account Creation and Tracking Code Installation; Creating a Google Analytics Account; Configuring Account and Property Settings; Account and Installation Terminology Google Analytics Account StructureNew Property for Each Additional Website or App in an Organization; Multiple Views per Property; Installing the Tracking Code; Placement of the Google Analytics Tracking Code; Migrating from Classic to Universal; How Can I Tell If I'm Still Using Classic?; Key Takeaways; Actions and Exercises; Chapter 5 Google Tag Manager Concepts; Google Tag Manager Concepts; Account; Container; Tag; Trigger; Variable; Data Layer; Benefits of Google Tag Manager; Management; Flexible Triggering; Templates and Open-Format Tags; Customizations and Updates Consistency with Structured VariabilityModularity and Reusability; Greater Involvement of Marketing/Analytics Department; Creating a Google Tag Manager Account and Container; Creating an Account; Adding the Container Code to Your Website; Installing the GTM Container in WordPress; Deploying Google Analytics through Google Tag Manager; Creating a Google Analytics Pageview Tracker; Previewing/Debugging; Publishing and Versioning; Access Rights; Account Access; Container Access; Two-Step Verification; Migrating to Google Tag Manager from Native Tracking Google Tag Manager and Universal Upgrade in OneMaintaining Native GA Code While Building Out GTM; GTM Environments; Creating a Custom GTM Environment; Key Takeaways; Actions and Exercises; Chapter 6 Events, Virtual Pageviews, Social Actions, and Errors; The Need for Event Tracking; The Click Does Nothing; DOM Listeners; Populating the Events Reports; Don't Track Every User Interaction; Consistency Is Critical; Event Tracking in GTM; Understand Manual Event Tracking, but Avoid It When You Can; Tracking PDF Downloads through GTM; Tracking Other File Types and Offsite Links Testing the PDF Event Tag |
| Record Nr. | UNINA-9910135024203321 |
Alhlou Feras
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman
| Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman |
| Autore | Alhlou Feras |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (621 p.) |
| Disciplina | 355.4 |
| Collana | THEi Wiley ebooks |
| Soggetto topico | Strategy - Data processing |
| ISBN |
1-119-23170-1
1-119-23169-8 1-119-26636-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Google Analytics Breakthrough; Contents; Foreword; Acknowledgments; About the Author(s); About the Contributors; Chapter 1 Introduction; Why This Book?; Who Should Read This Book?; Chapter Summary; Get Started; Chapter 2 Google Analytics Reporting Overview: User Characteristics and Behavior; Google Analytics Reporting: User Characteristics and Behavior; Audience Reports; Acquisition Reports; Behavior Reports; Conversions Reports; Dimensions and Metrics; Primary Dimension; Metric Groups; Secondary Dimensions; Table Filters; Weighted Sort; Date Selection; Table and Chart Display Options
Additional ReportsReal-Time Reports; Key Takeaways; Actions and Exercises; Chapter 3 Measurement Strategy; Objective: Business Impact; Optimization Framework; Assessing Your State of Analytics; Process and Communication Challenges; Business and Marketing Discovery; Measurement Plan; Six Steps for Analytics Effectiveness; Collect; Aggregate; Segment; Integrate; Visualize; Interpret; Key Takeaways; Actions and Exercises; Chapter 4 Account Creation and Tracking Code Installation; Creating a Google Analytics Account; Configuring Account and Property Settings; Account and Installation Terminology Google Analytics Account StructureNew Property for Each Additional Website or App in an Organization; Multiple Views per Property; Installing the Tracking Code; Placement of the Google Analytics Tracking Code; Migrating from Classic to Universal; How Can I Tell If I'm Still Using Classic?; Key Takeaways; Actions and Exercises; Chapter 5 Google Tag Manager Concepts; Google Tag Manager Concepts; Account; Container; Tag; Trigger; Variable; Data Layer; Benefits of Google Tag Manager; Management; Flexible Triggering; Templates and Open-Format Tags; Customizations and Updates Consistency with Structured VariabilityModularity and Reusability; Greater Involvement of Marketing/Analytics Department; Creating a Google Tag Manager Account and Container; Creating an Account; Adding the Container Code to Your Website; Installing the GTM Container in WordPress; Deploying Google Analytics through Google Tag Manager; Creating a Google Analytics Pageview Tracker; Previewing/Debugging; Publishing and Versioning; Access Rights; Account Access; Container Access; Two-Step Verification; Migrating to Google Tag Manager from Native Tracking Google Tag Manager and Universal Upgrade in OneMaintaining Native GA Code While Building Out GTM; GTM Environments; Creating a Custom GTM Environment; Key Takeaways; Actions and Exercises; Chapter 6 Events, Virtual Pageviews, Social Actions, and Errors; The Need for Event Tracking; The Click Does Nothing; DOM Listeners; Populating the Events Reports; Don't Track Every User Interaction; Consistency Is Critical; Event Tracking in GTM; Understand Manual Event Tracking, but Avoid It When You Can; Tracking PDF Downloads through GTM; Tracking Other File Types and Offsite Links Testing the PDF Event Tag |
| Record Nr. | UNINA-9910830923103321 |
|
Alhlou Feras
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Quantum technologies and military strategy / / Ajey Lele
| Quantum technologies and military strategy / / Ajey Lele |
| Autore | Lele Ajey |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (ix, 182 pages) |
| Disciplina | 355.343 |
| Collana | Advanced sciences and technologies for security applications |
| Soggetto topico |
Strategy - Data processing
Quantum computing Quantum communication |
| ISBN | 3-030-72721-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484477603321 |
|
Lele Ajey
|
||
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
