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Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910464207903321 |
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910788169203321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910817894303321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
