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Equity crowdfunding in sports clubs : consumer-oriented strategic marketing / / Szczepan Kosciólek
Equity crowdfunding in sports clubs : consumer-oriented strategic marketing / / Szczepan Kosciólek
Autore Kościółek Szczepan
Pubbl/distr/stampa Abingdon, England : , : Routledge, , [2024]
Descrizione fisica 1 online resource (163 pages)
Disciplina 796.06/9
Collana Routledge Research in Sport Business and Management Series
Soggetto topico Sports - Finance
Sports - Marketing
Crowd funding
Sports teams
ISBN 1-00-332062-7
1-000-96960-6
1-003-32062-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- 1 Strategic Marketing Management -- 1.1 Fundamentals of Marketing -- 1.1.1 Essence of Marketing Activities -- 1.1.2 Marketing-Oriented Management -- 1.1.3 Creating Customer Value -- 1.2 Customer-Oriented Marketing Management -- 1.2.1 Scope and Stages of Marketing Management -- 1.2.2 Internal Environment Analysis -- 1.2.3 External Environment Analysis -- 1.3 Development of Marketing Strategies -- 1.3.1 Material Scope of a Marketing Strategy -- 1.3.2 Segmentation, Targeting, and Positioning -- 1.3.3 Decisions Related to Marketing Mix -- 2 Crowdfunding Campaigns -- 2.1 Essence of Crowdfunding -- 2.1.1 Crowdfunding and Crowdsourcing -- 2.1.2 Nature and Development of Crowdfunding -- 2.1.3 Crowdfunding Platforms -- 2.2 Equity Crowdfunding in Comparison with Other Crowdfunding Models -- 2.2.1 Crowdfunding Classification Criteria -- 2.2.2 Characteristics of Crowdfunding Models -- 2.2.3 Criteria for Selecting a Crowdfunding Model -- 2.3 Behaviour of Crowdfunding Campaign Participants -- 2.3.1 Fundamentals of the Customer's Buying Process -- 2.3.2 Motivations of Crowdfunding Campaign Participants -- 2.3.3 Factors Affecting the Decisions of Campaign Participants -- 2.4 Marketing Management of Crowdfunding Campaigns -- 2.4.1 Segmentation of Crowdfunding Campaign Participants -- 2.4.2 Product, Price, and Distribution in Crowdfunding Campaigns -- 2.4.3 Marketing Communication in Crowdfunding Campaigns -- 3 Sports Clubs -- 3.1 Basis of the Functioning and Financing of Sports Clubs -- 3.1.1 Organisational and Legal Basis -- 3.1.2 Amateur Sports Clubs Funding -- 3.1.3 Professional Sports Clubs Funding -- 3.2 Marketing Management in Sports Clubs -- 3.2.1 Sports Marketing and Sports Clubs.
3.2.2 Product, Price, and Distribution in the Case of Sports Clubs -- 3.2.3 Communication, Brand, and Personnel in Sports Clubs -- 3.3 Consumer and Investment Behaviour of Sports Club Fan Communities -- 3.3.1 Specific Nature of Consumer Behaviour of Sports Club Fans -- 3.3.2 Segmentation of Sports Club Fans -- 3.3.3 Fans as Investors in Sports Clubs -- 4 Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns -- 4.1 Equity Crowdfunding Campaigns of Sports Clubs -- 4.1.1 Sports Club Campaigns as an Area of Sports Crowdfunding -- 4.1.2 Use of Equity Crowdfunding by Sports Clubs -- 4.1.3 Characteristics of Equity Crowdfunding Campaigns of Sports Clubs - On the Example of Campaigns Conducted in Poland -- 4.2 Consumer Behaviour of Participants of Sports Club Equity Crowdfunding Campaigns -- 4.2.1 Motivations of Campaign Participants -- 4.2.2 Segmentation of Campaign Participants -- 4.2.3 Unique Nature of Behaviour of Sports Club Campaign Participants -- 4.3 Developing Marketing Strategies for Sports Club Equity Crowdfunding Campaigns - Recommendations Based on Empirical Research -- 4.3.1 Value Propositions for the Adopted Target Groups -- 4.3.2 Delivery of Value to the Adopted Target Groups -- 4.3.3 Limitations with Regard to the Delivery of Values to the Adopted Target Groups -- Conclusion -- Index.
Record Nr. UNINA-9910735998803321
Kościółek Szczepan  
Abingdon, England : , : Routledge, , [2024]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
This Year Is Different : How the Mavs Won It All--The Official Story
This Year Is Different : How the Mavs Won It All--The Official Story
Autore Sturm Bob
Edizione [1st ed.]
Pubbl/distr/stampa New York : , : Diversion Publishing Corp., , 2011
Descrizione fisica 1 online resource (213 p.)
Altri autori (Persone) DaleyKen
CubanMark
Soggetto topico Basketball - United States
Sports teams
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto This Year Is Different -- This Year Is Different -- Copyright -- Dedication -- Foreword by Mark Cuban -- Introduction -- The Parade (June 16, 2011) -- The Trade for Tyson (July 2010) -- The Tattoo (October 2010) -- The Start of the March (Oct. 31-Nov. 8, 2010) -- The Old Kidd (November 2010) -- The Roll Through the Holidays (Nov. 26-Dec. 26, 2010) -- The Injuries (Dec. 27, 2010-Jan. 17, 2011) -- The Response (Jan. 19-Feb. 5, 2011) -- The Holger Routine (Feb. 7-March 4, 2011) -- The "Soft" Label (March 6-30, 2011) -- The Jet Comes Unglued (March 31-April 13, 2011) -- PORTLAND Games 1-2 (April 16-19, 2011) -- PORTLAND Games 3-4 (April 21-23, 2011) -- PORTLAND Games 5-6 (April 25-28, 2011) -- LOS ANGELES LAKERS Games 1-2 (May 2-4, 2011) -- LOS ANGELES LAKERS Games 3-4 (May 6-8, 2011) -- OKLAHOMA CITY Game 1 (May 17, 2011) -- OKLAHOMA CITY Games 2-3 (May 19-21, 2011) -- OKLAHOMA CITY Games 4-5 (May 23-25, 2011) -- MIAMI Game 1 (May 31, 2011) -- MIAMI Game 2 (June 2, 2011) -- MIAMI Game 3 (June 5, 2011) -- MIAMI Game 4 (June 7, 2011) -- MIAMI Game 5 (June 9, 2011)
Record Nr. UNINA-9910140490703321
Sturm Bob  
New York : , : Diversion Publishing Corp., , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui