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Contemporary sport marketing : global perspectives / / edited by James J. Zhang and Brenda G. Pitts
| Contemporary sport marketing : global perspectives / / edited by James J. Zhang and Brenda G. Pitts |
| Autore | Zhang James J |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Taylor and Francis, 2017 |
| Descrizione fisica | 1 online resource (309 pages) : illustrations, tables |
| Disciplina | 796.0688 |
| Altri autori (Persone) |
PittsBrenda G
ZhangJames (James J.) |
| Collana | World Association for Sport Management series |
| Soggetto topico |
Sports - Marketing
Sports and globalization |
| ISBN |
1-351-96733-9
1-138-36905-5 1-315-26549-4 9781315265490 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process. |
| Record Nr. | UNINA-9910165049403321 |
Zhang James J
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| Taylor and Francis, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Football Italia : Italian football in an age of globalization / / Mark Doidge
| Football Italia : Italian football in an age of globalization / / Mark Doidge |
| Autore | Doidge Mark |
| Pubbl/distr/stampa | London : , : New York : , : Bloomsbury Academic, , 2015 |
| Descrizione fisica | 1 online resource |
| Disciplina | 796.3340945 |
| Soggetto topico |
Soccer - Italy
Soccer - Political aspects - Italy Soccer - Social aspects - Italy Sports and globalization |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- 1. Introduction - Globalisation and Italian Football2. Globalisation and Community3. Modernity and Deregulation in Italy4. Deregulation and Crisis in Italian football5. The Tempest: A Twenty-First Century of Scandal6. The Matchday Experience: Italian Stadiums7. The Matchday Experience: Italian Forces of Order8. The Matchday Performance: Football Fandom in Italy9. The Livornesi Performance: The Local and the Political10. The Social Capital of Italian Supporters' Clubs11. Conclusion: 'Year Zero?. |
| Record Nr. | UNINA-9910131268703321 |
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Doidge Mark
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| London : , : New York : , : Bloomsbury Academic, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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GeoSport for Society
| GeoSport for Society |
| Pubbl/distr/stampa | Oradea : , : Editura Universităţii din Oradea |
| Soggetto topico |
Sports and tourism
Sports and globalization |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2821-5818 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996321630003316 |
| Oradea : , : Editura Universităţii din Oradea | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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GeoSport for Society
| GeoSport for Society |
| Pubbl/distr/stampa | Oradea : , : Editura Universităţii din Oradea |
| Soggetto topico |
Sports and tourism
Sports and globalization |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2821-5818 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910295809603321 |
| Oradea : , : Editura Universităţii din Oradea | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The global economics of sport / / Chris Gratton. [et al.]
| The global economics of sport / / Chris Gratton. [et al.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (145 p.) |
| Disciplina | 796.06/91 |
| Altri autori (Persone) | GrattonChris <1948-> |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-59050-6
9786613902955 0-203-80724-3 1-136-66094-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOC
Revival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environment Growth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorship FIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index |
| Record Nr. | UNINA-9910465248203321 |
| Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global economics of sport / / Chris Gratton. [et al.]
| The global economics of sport / / Chris Gratton. [et al.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (145 p.) |
| Disciplina | 796.06/91 |
| Altri autori (Persone) | GrattonChris <1948-> |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects |
| ISBN |
1-136-66093-3
1-283-59050-6 9786613902955 0-203-80724-3 1-136-66094-1 |
| Classificazione | SPO000000SPO068000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOC
Revival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environment Growth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorship FIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index |
| Record Nr. | UNINA-9910792098903321 |
| Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global economics of sport / / Chris Gratton. [et al.]
| The global economics of sport / / Chris Gratton. [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (145 p.) |
| Disciplina | 796.06/91 |
| Altri autori (Persone) | GrattonChris <1948-> |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects |
| ISBN |
1-136-66093-3
1-283-59050-6 9786613902955 0-203-80724-3 1-136-66094-1 9780203807248 |
| Classificazione | SPO000000SPO068000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOC
Revival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environment Growth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorship FIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index |
| Record Nr. | UNINA-9911089553003321 |
| Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global economics of sport / / Chris Gratton. [et al.]
| The global economics of sport / / Chris Gratton. [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (145 p.) |
| Disciplina | 796.06/91 |
| Altri autori (Persone) | GrattonChris <1948-> |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects |
| ISBN |
1-136-66093-3
1-283-59050-6 9786613902955 0-203-80724-3 1-136-66094-1 9780203807248 |
| Classificazione | SPO000000SPO068000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOC
Revival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environment Growth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorship FIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index |
| Record Nr. | UNINA-9911135874903321 |
| Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global politics of sport : the role of global institutions in sport / / edited by Lincoln Allison
| The global politics of sport : the role of global institutions in sport / / edited by Lincoln Allison |
| Autore | Allison Lincoln |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Taylor and Francis, 2004 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 796.09 |
| Altri autori (Persone) | AllisonLincoln |
| Collana | Sport in the global society |
| Soggetto topico |
Sports and state
Sports and globalization |
| ISBN |
1-134-28157-9
9786610224913 1-134-28158-7 1-280-22491-6 0-203-00546-5 9780203005460 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-Title; Title; Copyright; Contents; Contributors; Preface; Series Editor's Foreword; 1 Sport and globalisation; 2 Sport, prestige and international relations; 3 Not for the good of the game; 4 Olympic survivals; 5 Alternative models for the regulation of global sport; 6 Sport and the nation in the global era; 7 The curious role of the USA in world sport; 8 Local heroes and global stars; 9 Selling out?; 10 Afterword: more questions than answers; Notes; Index; |
| Record Nr. | UNINA-9911139573103321 |
|
Allison Lincoln
|
||
| Taylor and Francis, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global politics of sport : the role of global institutions in sport / / edited by Lincoln Allison
| The global politics of sport : the role of global institutions in sport / / edited by Lincoln Allison |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (201 p.) |
| Disciplina | 796.09 |
| Altri autori (Persone) | AllisonLincoln |
| Collana | Sport in the global society |
| Soggetto topico |
Sports and state
Sports and globalization |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786610224913
1-134-28158-7 1-280-22491-6 0-203-00546-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Half-Title; Title; Copyright; Contents; Contributors; Preface; Series Editor's Foreword; 1 Sport and globalisation; 2 Sport, prestige and international relations; 3 Not for the good of the game; 4 Olympic survivals; 5 Alternative models for the regulation of global sport; 6 Sport and the nation in the global era; 7 The curious role of the USA in world sport; 8 Local heroes and global stars; 9 Selling out?; 10 Afterword: more questions than answers; Notes; Index; |
| Record Nr. | UNINA-9910458038103321 |
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
