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Sport analytics : a data-driven approach to sport business and management / / edited by Gil Fried and Ceyda Mumcu
| Sport analytics : a data-driven approach to sport business and management / / edited by Gil Fried and Ceyda Mumcu |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (xx, 256 p.) : ill |
| Disciplina | 796.069 |
| Altri autori (Persone) |
FriedGil <1965->
MumcuCeyda |
| Soggetto topico |
Sports administration - Data processing
Sports administration - Statistical methods Sports - Marketing |
| ISBN |
9781315619088 (e-book)
9781138667129 (hbk.) 9781138667136 (pbk.) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Data 101 -- 1. An Introduction to Analytics and Data -- 2. The Data Ecosystem -- Part II. Analytics in functional areas -- 3. The Data Game: Analyzing our way to Better Sports Performance -- 4. Strategic Talent Management Analytics -- 5. Analytics in Sport Marketing -- 6. Analytics in Digital Marketing -- 7. Sport Finance by the Numbers -- 8. Sport Law by the Numbers -- 9. Manufacturing/Production Analytics -- 10. Event Management by the Numbers -- 11. Facility Management Analytics -- 12. Putting it All Together -- Index. |
| Record Nr. | UNINA-9910150348303321 |
| London ; ; New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport business analytics : using data to increase revenue and improve operational efficiency / / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA
| Sport business analytics : using data to increase revenue and improve operational efficiency / / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA |
| Pubbl/distr/stampa | Boca Raton : , : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, , [2017] |
| Descrizione fisica | 1 online resource (xxiii, 235 p.) : ill |
| Disciplina | 796.069 |
| Collana | Data analytics applications |
| Soggetto topico |
Sports administration - Data processing
Sports administration - Decision making Sports - Economic aspects Sports - Marketing Business planning Strategic planning |
| ISBN |
9781315367613 (e-book)
9781498761260 (hbk.) 9781032339818 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello -- Index. |
| Record Nr. | UNINA-9910151705503321 |
| Boca Raton : , : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
