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76 Ways to Increase Special Event Attendance
| 76 Ways to Increase Special Event Attendance |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 394.2 |
| Soggetto topico |
Handbooks and manuals
Special events - Planning |
| ISBN | 1-118-70389-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218684903316 |
Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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76 Ways to Increase Special Event Attendance
| 76 Ways to Increase Special Event Attendance |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 394.2 |
| Soggetto topico |
Handbooks and manuals
Special events - Planning |
| ISBN | 1-118-70389-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830351003321 |
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Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause
| Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (52 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Nonprofit organizations - Marketing
Special events - Planning |
| ISBN | 1-118-70415-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Announcements, Press Releases and Promotional Strategies -- Leveraging Anniversaries and Milestones -- Awards and Appreciation Events -- Programs and Experiences that Make an Impact -- Utilizing Celebrities and Speakers -- Construction and Dedication Events -- Engaging Tours and Open Houses -- Reaching Out through Volunteer-Focused Events -- Notable Fundraisers and Friend-Raisers -- Keys to Creating Top-Notch Events -- Online, Virtual and Electronic Tools. |
| Record Nr. | UNISA-996218679903316 |
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Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause
| Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (52 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Nonprofit organizations - Marketing
Special events - Planning |
| ISBN | 1-118-70415-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Announcements, Press Releases and Promotional Strategies -- Leveraging Anniversaries and Milestones -- Awards and Appreciation Events -- Programs and Experiences that Make an Impact -- Utilizing Celebrities and Speakers -- Construction and Dedication Events -- Engaging Tours and Open Houses -- Reaching Out through Volunteer-Focused Events -- Notable Fundraisers and Friend-Raisers -- Keys to Creating Top-Notch Events -- Online, Virtual and Electronic Tools. |
| Record Nr. | UNINA-9910829874603321 |
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Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Best Ever Directory of Special Events
| Best Ever Directory of Special Events |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (66 pages) |
| Disciplina | 658.15224 |
| Soggetto topico |
Fund raising
Special events - Marketing Special events - Planning |
| ISBN | 1-118-70411-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Game, Contest and Team-Oriented Fundraisers -- Events Geared to Women -- Galas and High-End Events -- Outdoor Events -- Food- and Refreshment-Centered Events -- Festivals and Community-Friendly Events -- Events that Involve College-aged, School Participants -- Themed and Period Events -- Auctions and Raffles -- Holiday Oriented Events and Fundraising Projects -- Events with a Unique Twist. |
| Record Nr. | UNISA-996218680803316 |
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Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Best Ever Directory of Special Events
| Best Ever Directory of Special Events |
| Autore | Speg |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (66 pages) |
| Disciplina | 658.15224 |
| Soggetto topico |
Fund raising
Special events - Marketing Special events - Planning |
| ISBN | 1-118-70411-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Game, Contest and Team-Oriented Fundraisers -- Events Geared to Women -- Galas and High-End Events -- Outdoor Events -- Food- and Refreshment-Centered Events -- Festivals and Community-Friendly Events -- Events that Involve College-aged, School Participants -- Themed and Period Events -- Auctions and Raffles -- Holiday Oriented Events and Fundraising Projects -- Events with a Unique Twist. |
| Record Nr. | UNINA-9910830430703321 |
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Speg
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of events management / / edited by John Beech, Sebastian Kaiser and Robert Kaspar
| The business of events management / / edited by John Beech, Sebastian Kaiser and Robert Kaspar |
| Pubbl/distr/stampa | Harlow, United Kingdom : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (xxii, 393 pages.) |
| Soggetto topico |
Special events - Planning
Special events - Management |
| ISBN |
1-78764-228-3
0-273-75864-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Cover2 -- Half title page -- Title page -- Brief contents -- Contents -- Case studies -- Preface -- Acknowledgements -- About the authors -- Abbreviations -- Chapter 1: Events management - an introduction: John Beech -- Learning outcomes -- Overview -- Introduction -- The scope of events management -- The rationale and format of this book -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 1: The events management context -- Chapter 2: The dimensions of events management: Robert Kaspar -- Learning outcomes -- Overview -- Introduction to event dimensions - the old school approach -- New perspectives of event dimensions - the new school approach -- Event strategy success factors -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 3: Theories and models in events management: Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Events management as an academic field -- Theories in events management -- Events management as a profession -- Events management models -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 4: The business of sports and cultural events: Gernot Wolfram and Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Common features of sports and cultural events -- Arts management and cultural events -- Sport management and sports events -- The business models: similarities and differences -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 5: The business of corporate events: Rob Davidson -- Learning outcomes -- Overview -- Types of corporate events -- Stakeholders in the corporate events sector -- Trends in corporate events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography.
Part 2: Business functions applied to events -- Chapter 6: Managing people and the role of volunteers: Terri Byers and Samantha Gorse -- Learning outcomes -- Overview -- Understanding organisations -- Change -- Event industry context: managing sustainability -- Strategy -- Motivation -- Strategies and techniques for managing people -- Tips for success in managing people -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 7: Marketing and destination branding: Martina Lettner and Rick Burton -- Learning outcomes -- Overview -- Theoretical background -- Implementation experience -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 8: Financing events: Martin Schnitzer -- Learning outcomes -- Overview -- Introduction -- Features unique to events and their impact on event financing -- Introducing a frame for financing events -- Revenues and expenses of an event -- Techniques applied to financial operations -- Critical success factors for financing events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 9: Event planning and strategy: Scott McRoberts, with additions from Chris Charlebois and Clay Melnike -- Learning outcomes -- Overview -- Understanding the event market place -- Understanding motivation -- Determining the viability of your event -- The event planning process -- Appraising a strategic plan and auditing the planning process -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Appendix A: Self- assessmenttool -- Part 3: Management issues specific to the events sector -- Chapter 10: Sustainable events management: Cheryl Mallen and Chris Chard -- Learning outcomes -- Overview -- Introduction to sustainability -- Defining sustainability for events management. Resource-based theory and sustainability in events management -- Behavioural-based theory and sustainability in events management -- Sustainable citizenship in events management -- Measuring sustainability -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 11: Events, the law and risk management: Dominik Kocholl -- Learning outcomes -- Overview -- Introduction and disclaimer -- Event risk management -- Legal-based risk management - limiting liability -- The law and event law -- Legal liability - some details -- Insurance -- Labour law -- Data protection, personality rights and security -- Intellectual property and broadcast contracts -- Sports law and the Olympic Games -- Sponsorship contracts -- International business -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 12: Event operations and project management: Martin Egger and Helmut Lux -- Learning outcomes -- Overview -- Why use project management (when organising an event)? -- Who and what basics: explanation of terminology -- Project: event -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 13: Events and new media technologies: Lukas Rössler -- Learning outcomes -- Overview -- Introduction -- Events 2.0 - the convergent combination of offline events with the online world -- Seven pillars between the poles of offline events and new media technologies -- Interactive new media tools for events management -- Mobile tools for smart phones and tablets -- Apps -- Mobile augmented reality -- Bluetooth marketing -- New interactive ways of event staging - Events 2.0 -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 14: The event life cycle: Robert Kaspar -- Learning outcomes -- Overview -- Introduction. The event as product - the product life cycle -- The destination as product - the destination life cycle -- The event life cycle -- Formation -- Destination brand and destination image -- Growth -- From the formation of the organising committee (OC) to the event branding strategy -- Staging -- Future development -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 15: The role of sports and event venues: Louise Bielzer -- Learning outcomes -- Overview -- Historic development of sports and event venues -- Sports and event venues in a complex environment: four dimensions and their interdependencies -- Key issues in planning and designing a sports or event venue -- Architectural competition and the bidding process -- Financing of a sports or event venue -- Ownership structures and operational concept for a sports or event venue -- Conclusion: key success factors in planning and managing sports and event venues -- General discussion questions -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 16: Economic impact evaluation of events: Norbert Schütte -- Learning outcomes -- Overview -- Introduction -- Basic definitions and problems -- Methodological approaches -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 17: Events management and the hospitality industry: Stefan Walzel -- Learning outcomes -- Overview -- Introduction -- Corporate hospitality as a business-to-business communication tool -- Sport hospitality industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 18: Creating and designing events: Hilary S. Carty -- Learning outcomes -- Overview -- Introduction -- The impetus for an event -- The creative lens -- The design lens -- Conclusion -- Guided reading -- Recommended websites. Key words -- Bibliography -- Chapter 19: Events in public spaces: Gernot Wolfram and Claire Burnill -- Learning outcomes -- Overview -- What do we mean by 'space'? -- Conventional barriers to cultural events -- The democratic nature of public spaces -- Public space: living museum, gallery and stage -- Event planning in the public sphere -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 20: Events as sponsorship investment: Ariane Bagusat -- Learning outcomes -- Overview -- Introduction -- Defining sponsorships and events as a sponsorship investment -- Development and growth of sponsorship -- Advantages to sponsor and event organiser -- Event sponsorship acquisition and management -- What makes a sponsorship investment successful? -- Risks of sponsorship investment -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 4: Conclusions -- Chapter 21: Trends in events management: Andreas Reiter -- Learning outcomes -- Overview -- Introduction -- Trends and issues in sport events -- Trends and issues in culture -- Outlook on the meeting industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Glossary -- Index. |
| Record Nr. | UNINA-9910151655503321 |
| Harlow, United Kingdom : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Celebrating Your Nonprofit's Milestones: 81 Great Ideas for Planning and Celebrating Milestone Events
| Celebrating Your Nonprofit's Milestones: 81 Great Ideas for Planning and Celebrating Milestone Events |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 658.048 |
| Soggetto topico |
Nonprofit organizations - Management
Nonprofit organizations - Marketing Special events - Planning |
| ISBN | 1-118-70413-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218680303316 |
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Celebrating Your Nonprofit's Milestones: 81 Great Ideas for Planning and Celebrating Milestone Events
| Celebrating Your Nonprofit's Milestones: 81 Great Ideas for Planning and Celebrating Milestone Events |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (46 pages) |
| Disciplina | 658.048 |
| Soggetto topico |
Nonprofit organizations - Management
Nonprofit organizations - Marketing Special events - Planning |
| ISBN | 1-118-70413-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910831097503321 |
| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Event management and sustainability / / edited by Razaq Raj and James Musgrave
| Event management and sustainability / / edited by Razaq Raj and James Musgrave |
| Pubbl/distr/stampa | Wallingford, UK ; ; Cambridge, MA : , : CABI, , [2009] |
| Descrizione fisica | 1 online resource (266 pages) : illustrations |
| Disciplina | 394.2068 |
| Soggetto topico |
Special events - Planning
Special events - Environmental aspects |
| ISBN |
1-282-29317-6
9786612293177 1-84593-525-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Contributors; Preface; PART I: CONCEPTS OF SUSTAINABILITY WITHIN THE EVENTS SECTOR; PART II: ECONOMIC, SOCIAL AND ENVIRONMENTAL IMPACTS OF EVENTS; PART III: MANAGEMENT MODELS AND FEASIBILITY OF SUSTAINABLE EVENTS; PART IV: MANAGEMENT MODELS AND FEASIBILITY OF SUSTAINABLE EVENTS; PART V: SUSTAINABLE EVENTS - CASE STUDIES; Index |
| Record Nr. | UNINA-9910446314303321 |
| Wallingford, UK ; ; Cambridge, MA : , : CABI, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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