Digital behavioral and psychological principles / / guest editor, Angela Hausman |
Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
Descrizione fisica | 1 online resource (101 p.) |
Disciplina | 001.642 |
Collana | Journal of Research in Interactive Marketing |
Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
ISBN | 1-78441-386-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
Record Nr. | UNINA-9910787281303321 |
Bradford, [England] : , : Emerald Insight, , 2014 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Digital behavioral and psychological principles / / guest editor, Angela Hausman |
Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
Descrizione fisica | 1 online resource (101 p.) |
Disciplina | 001.642 |
Collana | Journal of Research in Interactive Marketing |
Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
ISBN | 1-78441-386-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
Record Nr. | UNINA-9910812707103321 |
Bradford, [England] : , : Emerald Insight, , 2014 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|