Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Digital behavioral and psychological principles / / guest editor, Angela Hausman
| Digital behavioral and psychological principles / / guest editor, Angela Hausman |
| Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 001.642 |
| Collana | Journal of Research in Interactive Marketing |
| Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
| ISBN | 1-78441-386-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
| Record Nr. | UNINA-9910787281303321 |
| Bradford, [England] : , : Emerald Insight, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital behavioral and psychological principles / / guest editor, Angela Hausman
| Digital behavioral and psychological principles / / guest editor, Angela Hausman |
| Pubbl/distr/stampa | Bradford, [England] : , : Emerald Insight, , 2014 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 001.642 |
| Collana | Journal of Research in Interactive Marketing |
| Soggetto topico |
Computer programming
Psychology - Data processing Social networks - Computer network resources - Econometric models |
| ISBN | 1-78441-386-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
| Record Nr. | UNINA-9910812707103321 |
| Bradford, [England] : , : Emerald Insight, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
