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Adapter sa communication aux reseaux sociaux : Conseils de Community Manager / / Irene Guittin ; sous la direction de Celine Faidherbe
| Adapter sa communication aux reseaux sociaux : Conseils de Community Manager / / Irene Guittin ; sous la direction de Celine Faidherbe |
| Autore | Guittin Irene |
| Pubbl/distr/stampa | Bruxelles : , : 50Minutes.fr, , [2017] |
| Descrizione fisica | 1 online resource (23 pages) |
| Disciplina | 302.231 |
| Collana | Coaching Pro |
| Soggetto topico |
Social media - Management
Social media - Marketing |
| ISBN | 2-8062-9681-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910792934903321 |
Guittin Irene
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| Bruxelles : , : 50Minutes.fr, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adapter sa communication aux reseaux sociaux : Conseils de Community Manager / / Irene Guittin ; sous la direction de Celine Faidherbe
| Adapter sa communication aux reseaux sociaux : Conseils de Community Manager / / Irene Guittin ; sous la direction de Celine Faidherbe |
| Autore | Guittin Irene |
| Pubbl/distr/stampa | Bruxelles : , : 50Minutes.fr, , [2017] |
| Descrizione fisica | 1 online resource (23 pages) |
| Disciplina | 302.231 |
| Collana | Coaching Pro |
| Soggetto topico |
Social media - Management
Social media - Marketing |
| ISBN | 2-8062-9681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910823512103321 |
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Guittin Irene
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| Bruxelles : , : 50Minutes.fr, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Media for Leaders : Your Team Can Steer the Boat but You Need Chart the Course / / Stefanie Babka and Immanuel Gloeser
| Social Media for Leaders : Your Team Can Steer the Boat but You Need Chart the Course / / Stefanie Babka and Immanuel Gloeser |
| Autore | Babka Stefanie |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2021] |
| Descrizione fisica | 1 online resource (215 pages) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Social media - Management |
| ISBN | 3-658-42351-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contributors -- The Author -- Guest Authors -- Other Contributors -- Contents -- 1: What Is Social Media? -- 1.1 The Seven Most Important Social Media Mechanisms -- 1.2 Who Uses Social Media? -- 1.3 The Speed of Social Media -- Sync and Corrections by n17t01 -- 1.4 Overview of the Most Important Channels -- References -- 2: The Ten Most Common Social Media Mistakes in Companies -- References -- 3: Social Media Organization -- Excursus: The Sinking of the Vasa -- 3.1 The Organisation of the Social Media Department -- 3.2 Social Media Integration and Governance Model -- 3.2.1 Decentralised Integration of Social Media -- 3.2.2 Central Integration of Social Media -- 3.2.3 Staff Unit with Coordination Function -- 3.2.4 Staff Position with Team and Coordination Function with Further Subdivisions -- 3.2.5 Holistic Social Media Organisation -- 3.3 Reconciliation and Approval Processes -- 3.4 Building and Updating Social Media Expertise in the Company -- References -- 4: Social Media Strategy -- Excursus: From Enterprise 1.0 to Enterprise 2.0 -- References -- Related Link -- 5: Social Media Guidelines -- 5.1 General Social Media Requirements -- Example of How to Use the General Defaults -- 5.2 Company Social Media Guidelines -- Example of the Use of Operational Guidelines -- 5.3 Specific Social Media Requirements -- Example of Specific Social Media Requirements -- 6: Social Media in Public Relations -- 6.1 How Has Social Media Changed Corporate Communication? -- 6.2 Giving Up Control, Keeping the Lead -- 6.3 Get Ready for Social Media in Six Steps -- 6.4 How Individual Communication Disciplines Use Social Media -- 6.4.1 Social Media in Product and Corporate PR -- Excursus: Influencer Relations -- 6.4.2 Social Media in Internal Communication -- Digression: The Shitstorm -- References -- Further Literature and Links.
7: Social Media and Investor Relations -- References -- 8: Social Media and Corporate Affairs -- Excursus: What Is Microtargeting? -- References -- Further Reading -- 9: Social Media in the Marketing Department -- 9.1 The Social Media Model -- 9.2 Measuring Success in Social Media -- 9.3 Get Ready for Social Media in Seven Steps -- How Is Product Policy Influenced by Social Media? -- How Is Distribution Policy Affected by Social Media? -- How Is Communication Policy Influenced by Social Media? -- How Is Pricing Influenced by Social Media? -- References -- Further Literature and Links -- 10: Social Media and Customers -- Social Media and Service -- 10.1 Focus on the Customer: Customer Experience Management in the Automotive Industry -- 10.2 ``The world´s Largest Focus Group´´: Social Customer Engagement in the Consumer Goods Industry -- 10.3 B2B in the ``Age of the Customer´´ -- 10.4 Six Recommendations for Action to Make Your Service Area Social Media Ready -- Excursus: What Exactly Is Social Service? -- Social Media and Customer Data -- Digression: What Exactly Is Social CRM? -- References -- Further Reading -- 11: Social Media in IT -- Typical Requests Regarding Social Media Software from the Business Sector -- Typical Business Actions Without IT Involvement -- 12: Social Media in Human Resources -- 12.1 Social Media and Labour Law -- Digression: What Is Cyber Bullying? -- 12.2 Social Media in Personnel Recruitment (Recruiting) -- 12.3 Social Media and the Employer Brand (Employer Branding) -- 12.4 Social Media Professionals -- 12.4.1 The Social Media Manager -- 12.4.2 Other Social Media Tasks -- Sync and Corrections by n17t01 -- 12.5 Social Media in Personnel Development -- 12.6 Social Media in Personnel Service -- 13: Social Media in Works Councils and Trade Unions -- 14: Social Media in Purchasing -- 15: Social Media in the Legal Department. 15.1 National and International Laws -- 15.2 Judgments and Case Law -- 15.3 Internal Specifications -- 15.4 Terms of Use of External Platforms -- 15.5 The Fast-Moving Nature of Social Media Law -- 15.6 Recommendations for Action -- 15.7 Keep the Overview -- 15.8 Create Overarching Regulations -- Excursus: A Few Examples of Legal Issues in Social Media -- Sync and Corrections by n17t01 -- Example: The Data Protection Problem of Integrating a Facebook ``like´´ Button -- 15.9 Possible KPIs -- References -- Further Literature and Links -- 16: The Influence of Social Media on Sales -- 16.1 Social Selling - New Opportunities and Challenges for the Sales Department -- 16.2 Social Media as a Magic Bullet for the Sales Organization -- Example from the Company Practice: Opel Podcast for Sales Trainings -- Fictitious Example Scenario: Ski Helmet Manufacturer X -- 16.3 Social Media for Customer Acquisition -- 16.4 Customer Care Through Social Media -- 16.5 Social Commerce -- 16.6 Social Media Guidelines for the Sales Department -- References -- Further Reading -- 17: Social Media and Corporate Security -- 17.1 Emergency and Crisis Management -- 17.2 Object Security -- 17.3 Personal Security and Social Media -- 17.4 Information Security -- Excursus: Tactical Cyber Attacks and Industrial Espionage with the Use of Social Media -- Viruses Can Also Cause Damage in the Non-virtual World -- 17.5 Security of Events -- Excursus: What Is an Online Event? -- References -- 18: Social Media in Research and Development -- 18.1 Social Media Monitoring and Research -- 18.2 Co-creation - Social Media and Innovation Projects -- 18.3 Social Media in Science -- References -- 19: Social Media in Procurement, Production and Logistics -- Reference -- 20: Being a Manager on Social Media - An Overview -- 20.1 Is It Useful to Have Your Own Social Media Profile?. 20.2 Six Tips for Dealing with Social Media as a Manager -- References -- 21: Practice: Virtual Management - Social Media as a Management Tool -- Digital Leadership -- 21.1 Social Media in the Team -- 21.2 Social Media and Leadership Styles -- References -- 22: Practice: Becoming Active in Social Media in Six Steps -- Index. |
| Record Nr. | UNINA-9910755072903321 |
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Babka Stefanie
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| Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social media in human resources management / / edited by Tanya Bondarouk, Miguel R. Olivas-Luján
| Social media in human resources management / / edited by Tanya Bondarouk, Miguel R. Olivas-Luján |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2013 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.3 |
| Collana | Advanced Series in Management |
| Soggetto topico |
Personnel management
Personnel management - Social aspects Social media - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78190-901-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Social Media in Human Resources Management; Copyright Page; Contents; List of Contributors; Social media and Human Resource Management: It Takes Two to Tango; Concluding Remarks; References; 1. Social Network Screening: Pitfalls, Possibilities, and Parallels in Employment Selection; The Prevalence of SNW Screening; Issues Related to SNW Screening; Privacy; Discrimination; Negligent Hiring; Validity; Reliability; Generalizability; Impression Management; Applicant Reactions; Utility; Parallels in Employment Selection; Approaches to SNW Screening; Best Practices; References
2. What Is the Future of Employer Branding through Social Media? Results of the Delphi Study into the Perceptions of HR Professionals and AcademicsIntroduction; Employer Branding De.ned; Employer Branding and Social Media; Methodology: The Delphi Method; Discussion; Conclusions; Acknowledgment; References; 3. Recruiting Gen Yers through Social Media: Insights from the Italian Labor Market; Introduction; Attracting Talent in the 21st Century; Method; Results; Discussion; Theoretical and Managerial Implications; Limitations and Future Research Directions; References 4. Social Media in Internal Communications: A View from Senior ManagementIntroduction; The Importance of Managing Internal Communications; Social Media in Internal Communications; Views of Senior Management on the Role of Social Media in Internal Communications - Empirical Study; Conclusion; References; 5. Integration of Social Media in Recruitment: A Delphi Study; Introduction; Social Media and Recruitment: Literature Review; The Research Approach; Results; Discussion and Conclusion; References; 6. Social Media as a Mechanism for Engagement?; Introduction; Background and Literature Review Research QuestionsThe Case Studies and Method; Findings; Discussion; Conclusions; Practical Implications; References; 7. Managing Entitativity through Social Media; Introduction; Methods; Results; Implications for Practice; Conclusions; References; 8. Using Social Media for Job Search: Evidence from Generation Y Job Seekers; Introduction; Literature Review; Methodology; Findings; Discussion and Concluding Remarks; References; Appendix: Demographic Information of HRM Graduates; 9. The Integration of Online Face-to-Face Social Networking: The Need for Managerial Reconfiguration; Introduction Information Communication Technologies and Organization: Substitution and Reconfiguration EffectsMethods; The Case Study: Fubles.com; Lesson Learned; References; 10. Personae of Interest - Managers' Identities and the Online Mirror; Introduction; On Social Media and the Identities of Managers; Introducing Online Personae; The Private and the Professional; Impression Management and Emotional Attachment; Conclusions; References; 11. Toward the Development of a Social Information System Research Model; Introduction; Why Tweens, Teens and Young Adults?; Motivation; Amotivation Intrinsic Motivation |
| Record Nr. | UNINA-9910463139803321 |
| Bingley, England : , : Emerald, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman
| The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman |
| Autore | Holloman Christer |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Social media - Management
Rate of return |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20831-9
1-118-89829-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations
What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships 3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can Facebook be measured?; Content; Costs; Twitter; What is the purpose of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+ What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you 2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite? Why would you use HootSuite? |
| Record Nr. | UNINA-9910139145303321 |
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Holloman Christer
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| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman
| The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman |
| Autore | Holloman Christer |
| Pubbl/distr/stampa | West Sussex, England : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 659.14/4 |
| Soggetto topico |
Social media - Management
Rate of return |
| ISBN |
1-119-20831-9
1-118-89829-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations
What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships 3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can Facebook be measured?; Content; Costs; Twitter; What is the purpose of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+ What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you 2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite? Why would you use HootSuite? |
| Record Nr. | UNINA-9910816798403321 |
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Holloman Christer
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| West Sussex, England : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic social media management : theory and practice / / Karen E. Sutherland
| Strategic social media management : theory and practice / / Karen E. Sutherland |
| Autore | Sutherland Karen E. |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XVI, 424 p. 162 illus., 157 illus. in color.) |
| Disciplina | 302.231 |
| Soggetto topico |
Social media - Management
Strategic planning |
| ISBN | 981-15-4658-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- Part I. Social Media Strategy Development -- 2 Social Media Strategy Development -- 3 Let’s Start from the Beginning: Understanding Audiences -- 4. Managing Reputation, Ethics, Risk, Issues and Crises -- 5. The Foundational Components of Strategy -- 6. Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences -- 7. Social Media Monitoring, Measurement, Analysis and Big Data -- 8. Social Media Scheduling and Account Management Platforms -- Part II. Strategic Content Curation -- 9. Strategic Content Curation -- 10. Ethical Content Curation -- 11. The Content Curation Process -- 12. Techniques to Present Curated Content to Engage with Audiences -- Part III. Strategic Content Creation -- 13. Strategic Content Creation -- 14. Writing for Social Media -- 15. Creating Compelling Images, Graphics, Memes and Infographics -- 16. Producing Videos that Pop -- 17. Conclusion: Social Media the Only Constant Is Change. |
| Record Nr. | UNINA-9910483629203321 |
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Sutherland Karen E.
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| Singapore : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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