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Competition, contracts, and innovation [[electronic resource] /] / Christopher J. Metcalf, John D. Simpson
| Competition, contracts, and innovation [[electronic resource] /] / Christopher J. Metcalf, John D. Simpson |
| Autore | Metcalf Christopher J |
| Pubbl/distr/stampa | Washington, D.C. : , : Bureau of Economics, Federal Trade Commission, , [2009] |
| Descrizione fisica | 1 online resource (28 pages) |
| Altri autori (Persone) | SimpsonJohn David |
| Collana | Working paper |
| Soggetto topico |
Technological innovations - United States
Social marketing - United States Industrial productivity - United States Competition - Mathematical models |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910696953103321 |
Metcalf Christopher J
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| Washington, D.C. : , : Bureau of Economics, Federal Trade Commission, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking / / Patricia Strach [[electronic resource]]
| Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking / / Patricia Strach [[electronic resource]] |
| Autore | Strach Patricia |
| Pubbl/distr/stampa | New York, NY : , : Oxford University Press, , 2016 |
| Descrizione fisica | 1 online resource : illustrations (black and white) |
| Disciplina | 658.8 |
| Soggetto topico |
Social marketing - United States
Social responsibility of business - United States Breast - Cancer - Political aspects - United States Breast - Cancer - Social aspects - United States |
| ISBN | 0-19-060688-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154300003321 |
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Strach Patricia
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| New York, NY : , : Oxford University Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-29920-4
9786612299209 1-57675-783-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Record Nr. | UNINA-9910454441103321 |
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Witter Lisa
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| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| ISBN |
1-282-29920-4
9786612299209 1-57675-783-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Record Nr. | UNINA-9910782692403321 |
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Witter Lisa
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| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| ISBN |
9786612299209
9781282299207 1282299204 9781576757833 1576757838 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Altri titoli varianti | Why women are the market for changing the world--and how to reach them |
| Record Nr. | UNINA-9910820626803321 |
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Witter Lisa
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| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tobacco use prevention media campaigns : lessons learned from youth in nine countries / / Elizabeth Schar [and three others] ; sponsored by the Centers for Disease Control and Prevention
| Tobacco use prevention media campaigns : lessons learned from youth in nine countries / / Elizabeth Schar [and three others] ; sponsored by the Centers for Disease Control and Prevention |
| Autore | Schar Elizabeth |
| Pubbl/distr/stampa | Atlanta, Ga. : , : U.S. Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office of Smoking and Health, , 2006 |
| Descrizione fisica | 1 online resource (97 unnumbered pages) |
| Soggetto topico |
Tobacco industry - United States
Tobacco use - Health aspects - United States Mass media - United States Health promotion - United States Social marketing - United States Advertising - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Tobacco use prevention media campaigns |
| Record Nr. | UNINA-9910704987203321 |
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Schar Elizabeth
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| Atlanta, Ga. : , : U.S. Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office of Smoking and Health, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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