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Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
| Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat |
| Autore | Michaux Stéphanie |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (32 p.) |
| Disciplina | 658.8 |
| Collana | Gestion & marketing |
| Soggetto topico | Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8062-6237-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright |
| Record Nr. | UNINA-9910460404303321 |
Michaux Stéphanie
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
| Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat |
| Autore | Michaux Stéphanie |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (32 p.) |
| Disciplina | 658.8 |
| Collana | Gestion & marketing |
| Soggetto topico | Social marketing |
| ISBN | 2-8062-6237-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright |
| Record Nr. | UNINA-9910797179703321 |
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Michaux Stéphanie
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
| Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat |
| Autore | Michaux Stéphanie |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (32 p.) |
| Disciplina | 658.8 |
| Collana | Gestion & marketing |
| Soggetto topico | Social marketing |
| ISBN | 2-8062-6237-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright |
| Record Nr. | UNINA-9910827663703321 |
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Michaux Stéphanie
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk
| Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk |
| Autore | Funk Tom <1965-> |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.872 |
| Soggetto topico |
Social media - Marketing
Internet marketing Social marketing Marketing - Management Business and Management, general |
| ISBN |
9781430244080
1430244089 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social media campaigns -- Power up your platform -- Bringing it all together. |
| Record Nr. | UNINA-9910438248803321 |
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Funk Tom <1965->
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
| Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Social marketing - Pacific Area
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-15-8517-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. |
| Record Nr. | UNINA-9910483115103321 |
| Singapore : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
| Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan |
| Autore | Korhan Jeff <1957-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Social marketing
Small business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-63179-X
1-299-40250-X 1-118-63189-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. |
| Record Nr. | UNINA-9910452387303321 |
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Korhan Jeff <1957->
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| Hoboken, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
| Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan |
| Autore | Korhan Jeff <1957-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Social marketing
Small business |
| ISBN |
1-118-63179-X
1-299-40250-X 1-118-63189-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. |
| Record Nr. | UNINA-9910779407703321 |
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Korhan Jeff <1957->
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| Hoboken, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built in social : essential social marketing practices for every small business / / Jeff Korhan
| Built in social : essential social marketing practices for every small business / / Jeff Korhan |
| Autore | Korhan Jeff <1957-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Social marketing
Small business |
| ISBN |
9781118631799
111863179X 9781299402508 129940250X 9781118631898 1118631897 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. |
| Altri titoli varianti | Built-in social |
| Record Nr. | UNINA-9910959495103321 |
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Korhan Jeff <1957->
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| Hoboken, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor
| Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor |
| Autore | Fields Ziska <1970-> |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xx, 384 pages) : illustrations (some color) |
| Disciplina | 658.4/08 |
| Collana | Advances in Business Strategy and Competitive Advantage |
| Soggetto topico |
Cooperative societies
Sustainable development Social marketing |
| Soggetto non controllato |
Bisociation
Civil commons Cyber security creativity Educational and business co-operatives Polycentric and creative climate change governance Principles of responsible management education (PRME) Sustainable business model innovation |
| ISBN |
9781522518242
9781522518235 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Collective green creativity and eco-innovation as key drivers of sustainable business solutions in organizations / Ziska Fields, Sulaiman Olusegun Atiku -- Connecting the dots: bisociation, collective creativity, and sustainable business / Olajumoke Ogunsanya -- A need for cyber security creativity / Harold Patrick, Ziska Fields -- Empowerment of communities to address impossible problems / Neal Shambaugh -- The role of leadership in cultivating a responsible collective creative work environment / Alphonce Tavona Shiri -- Co-engagement of organisational leadership in collective decision-making: a case of public enterprise / Thea Van der Westhuizen, Max Mkhonta -- The collective creation of civil commons: the life-ground of business practice / Giorgio Baruchello -- Sustainable business model innovation: using polycentric and creative climate change governance / Job Taminiau [and 3 others] -- Corporate leadership and sustainability / Neeta Baporikar -- Responsible and sustainable management practices in developing and developed business environments / Idahosa Igbinakhase -- A systemic approach towards responsible and sustainable economic development: entrepreneurship, systems theory, and socio-economic momentum / Thea Van der Westhuizen -- Principles of responsible management education (PRME): call for responsible management education / Malebo Mokoqama, Ziska Fields --
Educational and business co-operatives: the channels for collective creativity and entrepreneurial teams / Rauno Rusko [and 5 others] -- The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future / Vannie Naidoo -- Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach / Harry Beachcroft-Shaw, Debbie Ellis -- Social marketing to achieve sustainability / Harry Beachcroft-Shaw, Debbie Ellis. |
| Record Nr. | UNINA-9910153209803321 |
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Fields Ziska <1970->
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Community-based social marketing [[electronic resource] ] : fostering energy conservation behavior / / Amy Hollander
| Community-based social marketing [[electronic resource] ] : fostering energy conservation behavior / / Amy Hollander |
| Autore | Hollander Amy |
| Pubbl/distr/stampa | [Golden, Colo.] : , : National Renewable Energy Laboratory, , [2011] |
| Descrizione fisica | 1 online resource (29 slides) : color illustrations |
| Collana | NREL/PR |
| Soggetto topico |
Energy conservation
Social marketing Sustainable living |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Community-based social marketing |
| Record Nr. | UNINA-9910700280503321 |
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Hollander Amy
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| [Golden, Colo.] : , : National Renewable Energy Laboratory, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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