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Biblioteca

MARC Lista (tabellare)
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Autore Michaux Stéphanie
Pubbl/distr/stampa [Place of publication not identified] : , : 50Minutes, , [2015]
Descrizione fisica 1 online resource (32 p.)
Disciplina 658.8
Collana Gestion & marketing
Soggetto topico Social marketing
Soggetto genere / forma Electronic books.
ISBN 2-8062-6237-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Nota di contenuto Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright
Record Nr. UNINA-9910460404303321
Michaux Stéphanie  
[Place of publication not identified] : , : 50Minutes, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Autore Michaux Stéphanie
Pubbl/distr/stampa [Place of publication not identified] : , : 50Minutes, , [2015]
Descrizione fisica 1 online resource (32 p.)
Disciplina 658.8
Collana Gestion & marketing
Soggetto topico Social marketing
ISBN 2-8062-6237-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Nota di contenuto Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright
Record Nr. UNINA-9910797179703321
Michaux Stéphanie  
[Place of publication not identified] : , : 50Minutes, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat
Autore Michaux Stéphanie
Pubbl/distr/stampa [Place of publication not identified] : , : 50Minutes, , [2015]
Descrizione fisica 1 online resource (32 p.)
Disciplina 658.8
Collana Gestion & marketing
Soggetto topico Social marketing
ISBN 2-8062-6237-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Nota di contenuto Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright
Record Nr. UNINA-9910827663703321
Michaux Stéphanie  
[Place of publication not identified] : , : 50Minutes, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
Edizione [1st ed. 2021.]
Pubbl/distr/stampa Singapore : , : Springer, , [2021]
Descrizione fisica 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.)
Disciplina 658.8
Soggetto topico Social marketing - Pacific Area
Social marketing
Soggetto genere / forma Electronic books.
ISBN 981-15-8517-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign.
Record Nr. UNINA-9910483115103321
Singapore : , : Springer, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
Autore Korhan Jeff <1957->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, : Wiley, 2013
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/72
Soggetto topico Social marketing
Small business
Soggetto genere / forma Electronic books.
ISBN 1-118-63179-X
1-299-40250-X
1-118-63189-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Record Nr. UNINA-9910452387303321
Korhan Jeff <1957->  
Hoboken, : Wiley, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan
Autore Korhan Jeff <1957->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, : Wiley, 2013
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/72
Soggetto topico Social marketing
Small business
ISBN 1-118-63179-X
1-299-40250-X
1-118-63189-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Record Nr. UNINA-9910779407703321
Korhan Jeff <1957->  
Hoboken, : Wiley, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Built in social : essential social marketing practices for every small business / / Jeff Korhan
Built in social : essential social marketing practices for every small business / / Jeff Korhan
Autore Korhan Jeff <1957->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, : Wiley, 2013
Descrizione fisica 1 online resource (226 p.)
Disciplina 658.8/72
Soggetto topico Social marketing
Small business
ISBN 1-118-63179-X
1-299-40250-X
1-118-63189-7
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Altri titoli varianti Built-in social
Record Nr. UNINA-9910818176803321
Korhan Jeff <1957->  
Hoboken, : Wiley, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Case studies on social marketing : a global perspective / / M. Mercedes Galan-Ladero, Helena M. Alves, editors
Case studies on social marketing : a global perspective / / M. Mercedes Galan-Ladero, Helena M. Alves, editors
Edizione [1st ed. 2019.]
Pubbl/distr/stampa New York, New York : , : Springer Berlin Heidelberg, , [2019]
Descrizione fisica 1 online resource (xiii, 252 pages) : illustrations (chiefly color), charts
Disciplina 658.8
Collana Management for Professionals
Soggetto topico Social marketing
Marketing
Nonprofit organizations
Entrepreneurship
Social responsibility of business
ISBN 3-030-04843-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security. .
Record Nr. UNINA-9910337786103321
New York, New York : , : Springer Berlin Heidelberg, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cause-related marketing : case studies from a global perspective / / editors, M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
Cause-related marketing : case studies from a global perspective / / editors, M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
Pubbl/distr/stampa Cham, Switzerland : , : Springer, , [2021]
Descrizione fisica 1 online resource (xxiv, 435 pages) : illustrations (some color)
Disciplina 658.8
Collana Classroom companion
Soggetto topico Social marketing
ISBN 3-030-65455-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- About this Book -- Contents -- About the Authors -- Contributors -- 1: Theoretical Background: Introduction to Cause-Related Marketing -- 1.1 Introduction -- 1.2 Definition and Main Characteristics -- 1.3 Types of Cause-Related Marketing Programs -- 1.4 Advantages and Disadvantages -- 1.5 Key Aspects in Cause-Related Marketing Success -- 1.6 Implementation of a Cause-Related Marketing Program -- 1.7 Ethical Considerations -- 1.8 Broadening Cause-Related Marketing? -- Conclusions -- 1.9 Questions and Answers/Quiz/Review Questions/Discussion Questions -- References -- I: Environmental Causes -- 2: Green Cause-Related Marketing for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability -- 2.1 Introduction -- 2.2 Case Development -- 2.2.1 CRM and Innovation for Green Businesses in Developing Countries -- 2.2.2 Methodology: Analyzing Qualia-ReforestArg's CRM Strategy -- 2.2.3 CRM Design and Implementation Model for Green Businesses -- 2.2.4 CRM Design and Consumers' Preference Toward Products Made with Recycled Plastics -- Conclusions -- References -- 3: Villavicencio-Banco de Bosques: "Leave your Mark, a Reserve for More Reserves" - Marketing Campaign to Recover Forests from Argentine Chaco -- 3.1 Introduction -- 3.1.1 Climatic Change and the Contribution of Native Forests -- 3.2 Case Development -- 3.2.1 The Main Partnership: Banco de Bosques y Villavicencio -- 3.2.1.1 Villavicencio-Danone -- 3.2.1.2 Banco de Bosques Foundation -- 3.2.1.3 "Leave Your Mark, a Reserve for Another Reserve" Campaign -- 3.2.1.4 Target Market -- 3.2.1.5 Choice of the NGO Partner: Banco de Bosques Foundation -- 3.2.1.6 Stages of the "Leave Your Mark" Campaign -- 3.2.2 Marketing Mix -- 3.2.2.1 Product -- 3.2.2.2 Price -- 3.2.2.3 Place -- 3.2.2.4 Promotion -- 3.2.3 Results of the First Campaign.
Conclusions -- References -- 4: The Triodos Bank Pension Plan: A Case of Solidarity-Based Investment -- 4.1 Introduction: The Power of Money -- 4.2 Triodos Bank: A Benchmark of Ethical and Solidarity-Based Banking -- 4.3 The Triodos Foundation's Donation System -- 4.4 Triodos Bank's Solidarity-Based Pension Plan -- Conclusions -- References -- 5: WWF Spain: Illustrating Factors at Play, Impacts, and Tensions in Cause-Related Marketing for Global Sustainability -- 5.1 Introduction: Global Sustainability Challenges, Agenda 2030, and the Role of CRM -- 5.2 Case Development -- 5.2.1 WWF, WWF Spain, and Marketing Strategies -- 5.2.2 WWF Spain and CRM Campaigns -- 5.2.3 Impact of CRM Campaigns -- 5.2.4 Key Drivers of Impact -- 5.2.5 Critical Analysis -- References -- II: Social Causes (I): Covering Basic Needs -- 6: "Lighting Up Lives": A Cause-Related Marketing Case to Solve Energy Poverty and Improve Quality of Life in Pakistan -- 6.1 Introduction -- 6.2 Case Development -- 6.2.1 Pepsi Company Pakistan -- 6.2.2 Active Citizen Engagement (ACE) Welfare Foundation -- 6.2.3 "Lighting Up Lives" Campaign -- 6.2.3.1 First Campaign (Launched in 2015) -- 6.2.3.2 Second Campaign (Launched in 2016) -- 6.2.3.3 Third Campaign (Launched in 2017) -- 6.2.3.4 "Eyes Closed for Light" Campaign Launched in 2017 -- 6.2.3.5 Main Results -- Conclu sions -- References -- 7: Value Co-creation in Cause-Related Marketing: The Case of "El Turrón Solidario" (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation -- 7.1 Introduction -- 7.2 Case Development -- 7.2.1 Strategic Marketing -- 7.2.2 "Product" Variable -- 7.2.3 "Price" Variable -- 7.2.4 "Place" Variable -- 7.2.5 "Promotion" Variable -- 7.2.6 Campaign Outcomes -- Conclusions -- References.
8: Application of Cause-Related Marketing in the Fight Against Hunger: Case "Good Restaurants" -- 8.1 Introduction -- 8.2 The NPO "Action Against Hunger" -- 8.3 Case Development: Restaurants Against Hunger, Good Restaurants -- 8.4 Initiative Development "Good Restaurants" -- 8.5 Restaurants Against Hunger in the World -- References -- 9: Project "Soup of Aid" as a  Cause-Related Marketing Campaign -- 9.1 Introduction -- 9.2 Case Development: Cause-Related Marketing Campaign of the Restaurant Rak Based on the Participatory Approach -- 9.2.1 Soup of Aid -- References -- 10: The Importance of Target Group-Oriented Brand Management in the Context of Cause-Related Marketing: The Case of Viva con Agua -- 10.1 Introduction -- 10.1.1 Drinking Water: For Various Reasons, a Hard-Fought Commodity -- 10.2 Case Development -- 10.2.1 Viva con Agua: A German Mineral Water That Supports Water Projects Worldwide -- 10.2.2 Hip Brand Strategy for Hip Target Groups: Implemented in Off- and Online CRM Activities -- 10.2.3 An Organization That Does Not Stand Still: Further Product Diversification and Brand Stretching -- Conclusion -- References -- 11: TOMS: "We Are in Business to Improve Lives" -- 11.1 Introduction -- 11.1.1 The "Buy One Give One" Model -- 11.2 Case Development: Evolution of the Model in the TOMS Firm -- 11.2.1 Stages of the "Buy One Give One" Model -- 11.2.1.1 Stage 1: The Beginning and Success of the Classic "Buy One Give One" Model -- 11.2.1.2 Stage 2: First Change and Evolution Within the "Buy One Give One" Model -- 11.2.1.3 Stage 3: Evolution of the "Buy One Give One" Model to the Donation Fund -- 11.3 Results -- Conclusions -- Annex 1 Impact Grant Partners (2018) -- References -- III: Social Causes (II): Education -- 12: Cause-Related Marketing Applied to Support Education in Tanzania: The Case of TCHIBO -- 12.1 Introduction.
12.1.1 Give and Take: Coffee from Tanzania, Educational Support for Tanzania -- 12.2 Case Development -- 12.2.1 Cause-Related Marketing for Better Education and Training Prospects in Tanzania -- Conclusion -- References -- 13: "Buy a Pen, Donate a Pen": A Case Study About the Power of Congruence and Simplicity in Online Cause-Related Marketing -- 13.1 Introduction -- 13.2 Case Development: "Buy a Pen, Donate a Pen" -- 13.3 CRM and BIC's Corporate Social Responsibility -- 13.4 Brand-Cause Congruence -- 13.5 Slogan Simplicity -- 13.6 Big Allies -- 13.7 Helping Children from the Customer Community -- 13.8 Increasing Control by Focusing Exclusively on the Online Selling Channel -- Conclusions -- References -- 14: Bank Positioning and Cause-Related Marketing: The Case of Contactmore by ING -- 14.1 Introduction -- 14.2 Case Development: Contactmore Campaign by ING -- 14.2.1 Microsite -- 14.2.2 Video -- 14.2.3 Social Networks -- 14.2.4 Blog and Publicity -- 14.2.5 Permission Marketing -- Conclusions -- References -- 15: Cause-Related Marketing in Retail e-Commerce as Support for the Sustainability of the University: The Case of Amazon and University of the Andes (Colombia) -- 15.1 Introduction -- 15.2 Case Development -- 15.2.1 Building the Future in Amazon -- 15.2.2 Sustainability and Cause-Related Marketing (CRM) in Amazon -- 15.2.3 Cause-Related Marketing (CRM) and University Sustainability -- 15.3 Results -- Conclusions -- References -- 16: Cause-Related Marketing in Luxury Brands: The Case of Josefinas -- 16.1 Introduction -- 16.1.1 Cause-Related Marketing in Luxury Brands -- 16.1.2 Woman Empowerment Against Domestic Violence -- 16.2 Case Development -- 16.2.1 "Fashion Against Domestic Violence": Cause-Related Marketing -- 16.2.2 Communication and Results of Josefinas CRM Campaign -- Conclusions -- References.
17: Disseminating Pet-Friendly Trends in Partnership: The Initiative 'Marketing Con Causa' in Mexico -- 17.1 Introduction -- 17.2 Case Development -- 17.2.1 Pet-Friendly Trends Influencing Adoptions and Donations -- 17.2.2 What Is the Initiative 'Marketing con Causa' in Mexico? A Case Study -- Conclusions -- References -- IV: Health Causes -- 18: Cause-Related Marketing (CRM) of Ausonia's Campaigns -- 18.1 Introduction -- 18.2 Case Development -- 18.3 Campaign Results -- References -- 19: The Role of Cause-Related Marketing in the Case of Breast Cancer in Romania -- 19.1 Introduction -- 19.2 Case Development -- 19.2.1 Methodology -- 19.2.2 Avon Cosmetics Romania: The "Campaign of Promises" -- 19.2.3 The Main Results of the Campaign -- Appendix -- References -- 20: Digital Communication as a Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study -- 20.1 Introduction -- 20.2 Case Development: Lactogal Case Study -- 20.3 Results -- Conclusions -- References -- 21: All United Against Breast Cancer: The Solidarity Beauty of Estée Lauder -- 21.1 Introduction -- 21.2 The Case of the Estée Lauder Companies -- 21.2.1 The Company -- 21.2.2 Estée Lauder and Corporate Social Responsibility (CSR) -- 21.2.3 A Cause-Related Marketing (CRM) Campaign: The Breast Cancer Campaign -- 21.2.3.1 The Breast Cancer Campaign in 2019 -- 21.2.3.2 Results of the Breast Cancer Campaign -- Conclusions -- References -- 22: Analysis of the CRM Campaigns on Facebook: The Case of Menudos Corazones -- 22.1 Introduction -- 22.2 Case Development -- 22.2.1 Menudos Corazones Foundation -- 22.2.2 Methodology -- 22.2.3 Results -- 22.2.3.1 General Results of the Facebook Pages of Menudos Corazones, Ikea, Citroën, and Cortefiel.
22.2.3.2 Comparative Analysis of CRM Campaign Messages Published on Menudos Corazones' Facebook Page and the Other Companies' Facebook Pages (Ikea, Citroën, and Cortefiel).
Record Nr. UNINA-9910483326303321
Cham, Switzerland : , : Springer, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor
Collective creativity for responsible and sustainable business practice / / Ziska Fields, editor
Autore Fields Ziska <1970->
Pubbl/distr/stampa Hershey, PA : , : Business Science Reference, , [2017]
Descrizione fisica 1 online resource (xx, 384 pages) : illustrations (some color)
Disciplina 658.4/08
Collana Advances in Business Strategy and Competitive Advantage
Soggetto topico Cooperative societies
Sustainable development
Social marketing
Soggetto non controllato Bisociation
Civil commons
Cyber security creativity
Educational and business co-operatives
Polycentric and creative climate change governance
Principles of responsible management education (PRME)
Sustainable business model innovation
ISBN 9781522518242
9781522518235
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Collective green creativity and eco-innovation as key drivers of sustainable business solutions in organizations / Ziska Fields, Sulaiman Olusegun Atiku -- Connecting the dots: bisociation, collective creativity, and sustainable business / Olajumoke Ogunsanya -- A need for cyber security creativity / Harold Patrick, Ziska Fields -- Empowerment of communities to address impossible problems / Neal Shambaugh -- The role of leadership in cultivating a responsible collective creative work environment / Alphonce Tavona Shiri -- Co-engagement of organisational leadership in collective decision-making: a case of public enterprise / Thea Van der Westhuizen, Max Mkhonta -- The collective creation of civil commons: the life-ground of business practice / Giorgio Baruchello -- Sustainable business model innovation: using polycentric and creative climate change governance / Job Taminiau [and 3 others] -- Corporate leadership and sustainability / Neeta Baporikar -- Responsible and sustainable management practices in developing and developed business environments / Idahosa Igbinakhase -- A systemic approach towards responsible and sustainable economic development: entrepreneurship, systems theory, and socio-economic momentum / Thea Van der Westhuizen -- Principles of responsible management education (PRME): call for responsible management education / Malebo Mokoqama, Ziska Fields --
Educational and business co-operatives: the channels for collective creativity and entrepreneurial teams / Rauno Rusko [and 5 others] -- The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future / Vannie Naidoo -- Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach / Harry Beachcroft-Shaw, Debbie Ellis -- Social marketing to achieve sustainability / Harry Beachcroft-Shaw, Debbie Ellis.
Record Nr. UNINA-9910153209803321
Fields Ziska <1970->  
Hershey, PA : , : Business Science Reference, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui